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Promoting your podcast and getting the social traction you deserve isn’t always as easy as you’d like it to be. Since podcasters are contending with short attention spans and a saturation of content, how can they make their offering stand out?
The first step is tapping into what is quickly becoming one of the most popular content formats: short-form video. Creating podcast clips for social media is an easy and effective way to promote your podcast, without any additional effort during your production process.
In this guide, we’re deep diving into making shareable podcast clips for social media - with detailed instructions for each major social platform.
TL;DR
- A podcast clip is a short-form video that gives a snappy preview or sneakpeak of your podcast.
- Creating podcast clips is easy and quick with Riverside, where it’s an integrated part of the recording process.
- For maximum shareability, think about grabbing attention by playing with format, captions, and don’t worry too much about context.
What is a podcast clip?
If you’re asking yourself, what even are clips? Don’t worry. Here’s a quick introduction: a podcast clip is a short snippet that gives a preview or sneak peeks of your video podcast. Podcast clips are often at the heart of podcast social media strategies because they make great (and easy) marketing content. The short-form video is an effective way of promoting new podcast episodes and drawing in new listeners, without requiring too much additional effort from you. You can use them on all major social platforms.
You can either create a simple podcast clip by taking a short section of your podcast and repurposing it. Or you can stitch multiple snippets together to produce a short compilation.
Can you clip part of a podcast?
Absolutely. You have the creative freedom to clip any part of your podcast if you feel that it gives a snappy, gripping, and compelling peak at what your podcast has to offer. You want to give the listener a feel for what they’re in for and intrigue them enough that they’ll click through and watch the entire episode. But you also want to maintain a balance of not giving too much away.
Why should you create podcast clips?
Clips are the number one way to grow your podcast. But if you haven’t ventured into the world of podcast clips yet, here are just a few reasons why you should consider it:
Super shareable
These days, social media is all about short-form video. Creating short podcast clips to promote your podcast is a great way to expand your show’s reach and benefit from some organic social media marketing as your clips get shared.
Digestible
Compared to written promotion and marketing, videos are a digestible form of content that are more likely to pique existing and new listeners’ interest.
Attention-grabbing
In a similar vein, effective social media marketing is all about competing for people’s attention. That’s why short, snappy and effective video promotion is so effective.
Easy & quick
Finally, considering how low effort and easy producing podcast clips is, there’s no reason not to give them a go.
Tips on creating shareable podcast clips
Creating a podcast clip is easy. But putting together a clip that hooks your audience is sometimes easier said than done. Here are a few best practices to follow:
Think about format
Rather than simply throwing a podcast clip together, you should take the time to think about the native format of your target platforms. This isn’t necessarily a one-size-fits-all scenario. This means considering video ratios, as well as any specific editing tools, trends or formats that exist on certain platforms.
Don’t worry too much about context
Though context can be valuable, you don’t need to worry about giving your audience all the information from your podcast clip. You need to give enough of a preview to intrigue them and draw their attention, and you might supplement the clip through added images or text in your clip or in the caption.
Add captions
Captions are an absolute essential for your podcast clip. Not only are they vital for boosting your video SEO (and therefore your video’s reach), but they also help to make your content accessible to audiences who are hard of hearing or who don’t have their volume turned up.
How to create a podcast clip with Riverside
Riverside's Magic Clips feature has made it easier than ever to turn your long recordings into shareable podcast clips. Simply record your podcast in up to 4K video resolution and let Ai take care of the rest. Our Magic Clips feature uses Ai to identify key moments in your recording, and turns them into 15-90 second clips. You can adjust these clips as you wish, and you can customize them with your own background or logo. We also offer Ai transcriptions for text-based editing and easy captions for your videos.
Here’s a brief look at why the Riverside Magic clips feature is unique:
- Intuitive and easy to use
- Ai-generated clips saving you hours of editing time and effort
- Ability to create clips as part of your existing recording and editing process within Riverside
- Boosts your content's accessibility and reach effortlessly
- Tools to customize and adjust your clips as you see fit
Riverside offers a lot more, you can expect:
- Up to 4K video and 48kHz audio recordings without worrying about your internet connection
- Separate audio and video tracks to give you more editing flexibility.
- Highly-accurate AI transcriptions available in over 100 languages, which you can download or burn directly into your video
- Text-based editor so trimming your video is as easy as deleting text in a transcript
- Up to 10 remote podcast guests can join recording sessions at the click of a quick link
Learn more, or start experiencing seamless podcasting with Riverside.
How to use Riverside clips
Here’s a guide to creating podcast clips on Riverside:
Step 1: Choose an existing studio or create a new one to invite guests and record your content. (You can learn more about studios and the recording process here.)
Step 2: Select ‘View recordings’ when you finish your recording session to see all your takes.
You can also do this from the studio dashboard to access previous recordings. Hover over the studio your recordings are from, and you’ll also see an option to ‘View recordings’.
Step 3: Click on ‘Generate clips’ under the clips tab. (It’s hard to miss).
Now, let Ai do the work and generate your shareable short videos.
Step 4: Once your clips are ready, you can hover over them and click ‘Edit’ to preview and adjust them as you see fit. In the editor, you can also add captions and personalize your video with captions and customized layouts.
How to post podcast clips on social media
As we mentioned earlier, podcast clips look a little different depending on the platform you’re uploading to. Here’s a detailed look at creating podcast clips for some of the biggest social media platforms:
How to share podcast clips on Instagram
When you think of making a podcast clip for Instagram, you’re looking at creating what’s known as an Instagram reel. A reel can be anything from 15 to 90 seconds and their format ratio is 9:16. The maximum frame rate is 30 FPS and minimum resolution is 720 pixels.
Step 1: To share podcast clips on Instagram, download your clip from Riverside and transfer it to your phone.
Step 2: Open the Instagram app and tap on your account icon in the bottom right corner.
Step 3: Tap the ‘+’ icon in the top right and click ‘Reel’.
Step 4: Swipe up on the screen to select your clip from your library. Tap ‘add’ in the top right corner. Then click ‘next’.
Step 5: Add any native Instagram text or stickers on the next screen and when you’re happy tap ‘next’ again.
Step 6: Write a caption, tag anyone relevant and make sure to select three relevant topics. When you’re done, tap ‘share’.
Step 7: Make sure to share your latest reel to your story and ask your podcast guests and team to share on their personal accounts too.
How to put podcast clips on TikTok
TikTok is built for short-form video, which is why it’s a great place to upload your podcast clips. You should try and keep track of the latest TikTok trends and audio and see if you can tap into them with your podcast clips. Some things to consider include layouts, camera angles, and the use of text or overlays.
For TikTok podcast clips, your video should be 1080 x 1920, and the maximum length you can upload is 3 minutes.
Step 1: Open the TikTok app on your phone.
Step 2: Tap the add ‘+’ button at the bottom of your screen.
Step 3: Tap the ‘upload’ button and select your podcast clip. Tap ‘next’.
Step 4: If you want to add text to your clip, tap the fifth icon down which looks like a ‘play’ icon. Tap on your clip and then tap ‘text’ to type your desired text and play with when the text appears/disappears.
Step 5: When you’re happy, tap ‘Save’ and then ‘next’. Write your caption and add relevant hashtags. Then tap ‘post’.
Learn more: How to make a TikTok Video | Step-by-Step Guide, Easy & Quick
How to share podcast clips on Twitter
Crafting a captivating caption that fits within Twitter’s character limit is half the challenge. But don’t be scared to start a thread if you want to give your followers more.
Minimum resolution is 32 x 32 and the maximum is 1920 x 1200. The maximum frame rate is 40fps and your video should be between 1:2.39 and 2.39.1.
Step 1: Open the Twitter app on your mobile or tablet. Make sure you’re on the ‘home tab’ where you can see your feed.
Step 2: Click the ‘+’ icon. Write your tweet and then click the gallery icon (the third one along that looks like a photo).
Step 3: Select your podcast clip from your photo library. And then tap ‘add’ in the top right corner.
Step 4: Tap ‘Tweet’ when you’re happy. Make sure to get your team to retweet.
How to put podcast clips on YouTube
To get the most out of uploading podcast clips to YouTube, you should also make sure you’re regularly uploading your whole video podcast episodes to your channel. This way, your clips can complement your channel content and send viewers your way within the YouTube platform.
A key consideration when it comes to uploading podcast clips to YouTube is SEO.
There are three ways to upload podcast clips to YouTube. You can either use YouTube’s short-form video format (YouTube Shorts), upload a short video to your channel, or create a YouTube Clip.
YouTube Shorts
YouTube shorts are 60 seconds or less. You can create YouTube shorts from the mobile or tablet app.
Step 1: Open the YouTube app and tap the ‘+’ button. Tap ‘create a short’. In the bottom left corner, tap the square.
Step 2: Choose your podcast clip from your gallery. Adjust the length if necessary.
Step 3: Unless you want to add anything/edit further, tap the white tick in the bottom right-hand corner. Then tap ‘next’ in the top right-hand corner.
Step 4: Add a caption (and ensure to link back to your full episode) and then tap ‘upload short’.
YouTube Clips
YouTube clips are the YouTube version of a podcast clip creator. Podcast clips are 5 - 60 seconds long. Crucially, they always play in a loop.
To create a YouTube clip here’s what you need to do:
Step 1: Make sure you’re logged into your YouTube account. Start watching one of your videos and click the scissors icon that appears. Click ‘create clip’.
Step 2: Select which portion of the video you want to turn into a clip. Title your clip and then click ‘share clip’. You can either copy the link and post manually on your other socials, or share directly from YouTube.
YouTube Videos
The final option for uploading a podcast clip to YouTube is simply uploading a video in the normal way.
From the YouTube app:
Step 1: Head to YouTube on your phone and tap the ‘add’ button. Tap ‘upload a video’ and select your podcast clip from your gallery.
Step 2: Click ‘next’, and give your video a title and description. Then click ‘next’ Select whether your podcast clip is suitable for children, and then tap ‘upload video’.
From the browser:
Step 1: Make sure you’re logged in. Then click the ‘create’ icon at the top of your screen. Click ‘upload video’.
Step 2: Select your podcast clip from your files. Give your clip a title and a caption. Choose your thumbnail too. Select whether your clip is suitable for children or not. Click ‘next’.
Step 3: Click ‘next’ all the way through to the ‘visibility’ screen and make sure you upload your clip as ‘public’. Then click ‘Save’.
FAQs on Podcast Clips
How do I make a podcast snippet?
Using Riverside, creating podcast clips is easy and an integrated part of the recording process. As we explained earlier, simply place markers during your recording session whenever you feel like a certain moment or segment is worth turning into a highlight. Then when you head to the Riverside Editor, you’ll be able to edit and customize each ‘highlight’ for use on social media.
How do you post a podcast clip?
The actual upload process varies depending on which social media platform you’re trying to post to. Check out our in-depth guides to uploading podcast clips to Instagram, Twitter, TikTok and YouTube above.
How do I extract audio from a podcast?
Even if you record a video podcast, Riverside automatically records individual audio and video tracks for each participant. This means that you can choose to download just the audio and not the video after you’ve finished recording.
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