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Explainer videos are all over the internet! If you’re looking to create your own, you’ll be happy to know that there is software especially for this.
Choosing the right software streamlines your production and makes it easier to create videos in less time. But what should you look for when choosing your ideal software?
We’re here to help! Read on to discover 10 of the best explainer video software and what makes them so powerful.
What to consider when choosing video explainer software
When selecting an explainer video software program, there are a few things you should be aware of. Keeping these considerations in mind can help you choose the program that aligns best with your goals and needs.
Content goals
By understanding your content goals, you can choose software that directly responds to the specifics of your video content. Ask yourself:
- What kind of explainer video do you want to create?
- Who will be your target audience?
- What purpose will your content need to serve?
This will help you assess what type of features you’ll need. For example, you may need to share your screen to show visual materials. Or you could interview experts and need a platform that can handle numerous participants.
Skills
Have you ever produced an explainer video before? How confident are you using editing tools or new digital software programs?
By understanding your skillset and knowing your limitations, you can choose a software solution that responds accordingly. This ensures the software you choose is easy to use and that you can get the most out of all available features and controls.
Budget
You don’t want to overspend. Look at your budget and choose software that aligns. There is a wide variety of options available at all budget levels. While more expensive explainer video software may have a larger variety of tools or better features, you may not even need all of this.
10 best explainer video software for all your needs
Explainer videos have broad applications, with research revealing that they can even improve landing page conversions by an incredible 86%. The right software choice is essential if you want to achieve the best possible results.
Searching for a high-quality explainer video software tool to help you take your content to the next level? Here are our top 10 picks to get your started!
1. Riverside
Price: From free to $24 / month
Compatibility: Web-based
Riverside is a studio-quality video creation platform supporting up to 4K video resolution and 48kHz sound quality. You can record with up 8 remote participants and capture each of their audio video, and screen shares on separate tracks. This gives you more control when editing.
Other features include a AI-powered video editor where you can trim your recording with text-based editing. You’ll also find customizable captions here along with, audio enhancement, text overlays and more.
And if you want to repurpose your long recording, turn it into multiple short-form content with our Magic Clips tool.
End of with AI show notes that include a title, key takeaways and chapter of your video. You can use these to help boost your content’s visibility by adding a description with keywords wherever you post.
Key features:
- High-quality recordings: Up to 4K video resolution and 48kHz sound quality
- Local recordings: Everything records directly to your device instead of relying on your internet connection.
- Multi-track recording: Separate video and audio tracks for up to 8 participants for easier editing
- AI Clips generator: Magic Clips repurposes your recordings’ key moments into short-form social-media videos
- AI-driven editor: Seamles editing timeline with automated tools for captioning, visual customization and audio enhancement
- AI Transcription: Highly accurate transcriptions available in over 100 languages
- Screen sharing: Capture your screen on a separate track
- Presentation recorder: Upload slides, assign controls and capture them in high-resolution
- Teleprompter: Stay on que and follow your script as your record
- Show notes generator: Download a title, description, chapters and key takeaways from your recordings at the tap of a button.
- User-friendly interface: Cut your production time, even as a beginner
Best for: Beginner video producers looking for a long-term solution that will support high-quality ongoing content production.
2. Animaker
Price: From $12.50 to $39 / month
Compatibility: web-based
Animaker is a video-marketing tool for animated productions. This intuitive drag-and-drop creator includes simple customization features, including drag-and-drop text and graphic editing. These allow users to create personalized animated explainers on any topic. The program also supports stock visuals and video recordings with up to 4K quality results.
Key features:
- Over 1,000 easy-to-edit animated explainer video templates
- AI tools that allow users to create videos based on text input
- Native video and audio recording features with high-quality controls
Best for: Novice creators who want to create a simple animated explainer video, even with minimal technology skills.
3. Loom
Price: From free to $12.50 / month
Compatibility: Mac, iOS, Windows, and Android
Loom is an easy-to-use video message creator with great productivity-boosting features. This program allows users to produce AI-powered video messages with simply integrated screen recording, voiceovers, and even interactive collaboration. Loom supports a wide range of communication tools that make it ideal for sharing knowledge effectively and succinctly.
Key features:
- Fast recording and editing tools available across a wide range of devices
- Easy integration with Slack, Google Workspace, and more
- In-built engagement features, including comments, tasks, and CTAs
Best for: Users searching for a great explainer video production tool to use within a workplace environment.
4. VideoScribe
Price: From $27.08 to $77 / month
Compatibility: Web-based, Mac, or Windows
VideoScribe is a simple yet effective animation tool, offering a variety of templates and a drag-and-drop editing system. The platform includes versatile illustrations within a user-friendly interface, allowing for streamlined explainer video production. Users can easily support audio content with engaging visual elements chosen from an extensive stock library.
Key features:
- Expansive library of templates, stock illustrations, and royalty-free animations
- Easily editable animation styles and variable camera positioning
- Native royalty-free music and audio/voice over recording features
Best for: Video creators who are looking for an easy way to produce highly visual whiteboard explainer videos.
5. Synthesia
Price: From $22 to $67 / month
Compatibility: Web-based
Synthesia is an AI-powered video production tool that turns text into natural-sounding video content delivered by a virtual avatar. That platform allows users to select an avatar and create professional-quality explainer videos based on script input with no recording required. This tool also includes a range of editing features and engagement tools.
Key features:
- Text-to-video AI technology, producing explainer videos in just minutes
- Over 140 AI avatars and AI voices available in more than 120 languages
- Beginner-friendly slide deck editing features for post-production control
Best for: Users who need a fast, effective AI production approach that relies on an avatar instead of their own likeness.
6. Wondershare Filmora
Price: $59.99 perpetual or $39.99 / year
Compatibility: Mac
Wondershare Filmora provides an easy-to-navigate video editing system ideal for producing simple explainer videos. The program offers a wide range of recording and editing tools, including drag-and-drop visual effects and AI-powered audio editing and mixing tools. With Wondershare Filmora, users can benefit from a range of templates and presets, along with a huge choice of stock media add-ins.
Key features:
- Over 200 presets and instant mode available to support easy content creation
- More than 10 billion free stock media assets to choose from
- Simple, beginner-friendly recording and editing controls, including AI technology
Best for: Novice users who want a one-size-fits-all destination for a wide range of explainer video production processes and approaches.
7. Adobe Spark
Price: Free
Compatibility: Mac, Windows, or iOS
Adobe Spark is an advanced video production system integrated as part of the Adobe Suite. This software solution supports easy editing for everything from social graphics to simple animated videos. Users can create eye-catching explainer videos with sleek design elements and impactful visual controls. The software even uses login details to sync content between various devices!
Key features:
- Suitable for creating a wide range of visual materials and designs
- Integration with the broader Adobe Suite and associated software tools
- High-quality video and audio results designed to optimize engagement
Best for: Users who want to get started creating explainer videos without facing an initial investment.
8. PowToon
Price: From $15 to $125 / month
Compatibility: Web-based
PowToon is an easy, streamlined DIY video creator made to support even total beginners in the pursuit of better video content. The system offers a range of other software integrations alongside hundreds of ready-made video templates and royalty-free images and animations. Users can capture screen and webcam recordings and even build branded characters.
Key features:
- Extensive library of templates, images, animations, and audio tracks
- Customizable branded characters to use as on-screen animations
- Integrations with PowerPoint, Canva, Adobe, HubSpot, YouTube, and more
Best for: Creators who want to produce effectively branded explainer videos that use a wide range of controls and features.
9. Tyle
Price: Free
Compatibility: Web-based
Tyle is an app-based video maker, allowing users to create simple photo slideshows for social media distribution. This software system includes a simple drag-and-drop interface suitable for even complete novices. The tool supports easy editing with concise text-adding and a wide range of stock images and videos to choose from, alongside upload options.
Key features:
- Photo slideshow creation tools that turn images into video content
- Premade templates designed for optimal results with social media sharing
- Smart editing tools, including automatic adjustments to design
Best for: Users who want to create simple slideshow videos for social media without the added hassle of filming content.
10. Anireel
Price: From free to $119.99 / year
Compatibility: Windows
Anireel is a simple yet effective video eplainer solution with excellent animation inclusions. This software tool allows users to create comprehensive explainer videos that feature high-quality animations designed to enhance engagement. With Anireel, video creators have access to a wide range of templates and animated characters, as well as great narration tools.
Key features:
- One-click script-to-animation capability based on text content
- Almost 70 quick-start video templates that make production quick and easy
- Advanced camera controls, including number of cameras and motion curvature
Best for: Video creators looking for comprehensive animation solutions suitable for beginner use.
Best practices for successful explainer video creation
When creating explainer videos, there are a few best practices you should keep in mind to ensure the best results.
Have a plan
A clear plan can guide you through a successful video production process! Before you begin creating an explainer video, think about what you’re trying to achieve, and be clear about the message you want to convey. Use these details to frame your video effectively.
Know your audience
Your content should directly target your audience, so it’s important to be aware of who’s listening. Get to know your target audience and what these people want to hear from your brand. This way, you can create explainer videos that truly capture your audience’s interest.
Prioritize quality
A whopping 68% of users prefer watching explainer videos to contacting customer support! High-quality videos are the best approach. Use software you know you can count on, and always aim to produce the best possible video content. This will help you deliver great results for your audience and showcase your brand’s professionalism.
FAQs on the best explainer video software
Still unsure about how to choose the best explainer video software option? Here are our answers to a few frequently asked questions!
How much does it cost to make a 1-minute explainer video?
The cost of making a short explainer video will vary depending on your approach and the software you use. Some programs are available 100% for free, while others may require a purchase or subscription to grant you full access to production features. Before choosing a software program, consider how well it aligns with both your needs and your budget as you seek to optimize return on investment.
How do you make a free explainer video?
Many software programs will allow you to get started with explainer videos for free! Try a free solution like Adobe Spark or Tyle, and see what works best for your needs.
What software makes the best explainer videos?
When it comes to making the best explainer videos, the right software selection is critical! There are many great options available. We recommend relying on Riverside’s studio-quality production tools and innovative AI technologies.
Final thoughts
Research shows that 97% of marketers believe explainer videos have increased user understanding of specific products or services, and 76% of marketers believe explainer videos have increased sales.
With the right approach, explainer video content can play a fundamental role in helping you scale your business and prove your value to consumers.
Are you ready to create an explainer video that makes a real impact for your brand? Get started with Riverside today!
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