Evergreen Webinars | The Ultimate Step-by-Step Guide

If you run an online business or you’re a content creator, you probably know the importance of crafting webinars that stand the test of time. Modern customers demand valuable information and solutions, and webinars are an excellent way to position your brand. 

With over 95% of marketers recognizing live events as essential for their marketing efforts, webinars are undoubtedly a powerful marketing strategy. So, why not make it evergreen? An evergreen webinar isn't just a presentation; it's a relevant marketing arsenal that resonates with target audiences to convert high-quality leads into sales.

 In the following article, we will focus on how to create evergreen webinars that drive conversions and provide excellent attendee experience.

What is an evergreen webinar?

First things first, what is an evergreen webinar? It's a pre-recorded online event that the host can publish online or send to select individuals. That means attendees can watch it any time after it's recorded, and the content remains relevant and valuable afterward. 

Live webinars vs evergreen webinars

In most cases, the content in live and evergreen webinars is similar, only requiring a different context or presentation. With live webinars, the presentations are delivered in real-time, where presenters and attendees can interact seamlessly.

Unlike live events, evergreen webinars are pre-recorded and time-resistant. That means that participants can access them at any time and on demand. This feature makes them more flexible and convenient marketing tools. 

Benefits of evergreen webinars

Evergreen webinars are valuable tools to incorporate into your sales funnel process. If you are thinking of making one, here are some key benefits to consider:

1. Enhances audience reach and scalability

With live events, the host has to lead every session and reach prospects, depending on the available bandwidth. However, crafting an evergreen webinar funnel can help the host reach global audiences automatically and with less effort, which makes your webinar more scalable. Put simply, that is because you only have to record it once and your audience can share it again and again! 

2. Flexible scheduling for convenience

Live webinars require the presenter to be available, which may not align with attendees' schedules. With evergreen webinars, the host can cater to the audience's preferences and offer many sessions without attending one, making it a more accessible and flexible attendee option.

3. Increases webinar conversions strategically

Evergreen webinars run on autopilot and always retain their relevance indefinitely. This feature helps create a 24/7 lead generation phase to boost conversions and return on investment (ROI) significantly.

4. Evergreen webinar content is easily shareable

When preparing and presenting a webinar, the organizer knows the topics customers frequently search for. As such, including relevant keywords in the content makes it more valuable and great for search engine optimization (SEO). As a result, the event can be significantly shared to generate traffic continuously.

5. Easy to automate

Although on-demand events don't have instant converting powers like their live counterparts, they excel at developing brand trust. Best evergreen webinar software offers automated scheduling and pre-recorded webinars, which means that you only have to worry about the recording. Once that is over, the system will automate the rest of the process. 

What software should you use to create an evergreen webinar?

With so many evergreen webinar platforms available, selecting the right tool relevant to your business needs is essential. You want to make sure that you create top-quality content that appeals to your audience. As such, here are some of the best platforms to use.

1. Riverside 

Riverside is an easy-to-use and affordable platform you can use to make your evergreen webinar. You can stream directly on the platform with up to 1000 audience members or you can push your stream to other social media platforms like YouTube and LinkedIn. Increase engagement and invite your audience member to call in live. You can keep on track with our built-in online teleprompter and Producer Mode which give someone controls behind-the-scene.

Our platform is best for recording. You can record your webinar in up to 4K video and 48kHz audio resolution. Riverside uses local recording, so everything records directly on your device instead of relying on the Internet. 

When you finish recording, head to our text-based video editor where editing is a seamless experience. Trim your recording by simply deleting text in your transcript, and fine-tune your audio at the tap of a button. You can also use the Magic Clips tool to download the best snippets of your content to share on social media. This feature uses AI to find key moments in your recording and turns them into short, shareable videos.

Key features: 

• Create ultra high-quality recordings in 4K video and 48kHz audio resolution 

• Use Producer Mode to give someone behind-the-scenes controls while you record
• Magic Clips finds key moments in your recordings and turns them into shareable videos
• Highly accurate AI transcription in 100+ languages
• Built-in teleprompter feature to make presenting a breeze
• Live call-ins for audience members during webinars
• Easy audio fine-tuning with background noise removal and level normalization
• Ideal for people of any skill level 
• Includes a straightforward Editor with seamless text-based editing and AI tools
• Record with 9 guests at the same time and invite up to 1000 audience members
• Integrated Media Board so you can add sound effects while recording live
• Live streaming and multistreaming to social media platforms and any custom RTMP site
• Spearate audio and video tracks for all participants to give you more editing flexibility
• Presentation recorder for capturing your slides in high-quality

Best for: Effortlessly creating an interactive webinar with guests that you can record and use as an evergreen resource afterward

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2. eWebinar

The eWebinar software is a user-friendly tool dedicated to automated webinars and masks itself as a live webinar. You can record your content in advance using the platform and have one-on-one conversations with audience members while recording. These will be in your evergreen webinar once you finish your session. The software also includes pre-set interactions, making it fun and engaging for everyone involved.

Key features:

• Chat option that allows the webinar organizer to respond live or later
• It offers a variety of event availability options
• A diverse selection of personalized interactions

Best for: This software is best for organizations that want to expand their sales demos and onboarding events.

3. Demio

Demio is an evergreen webinar platform designed for producing live webinars and repurposing them afterward. While this software may not be the most advanced out there, it does have a snazzy analytics system that you can use. That means that you can easily track your attendees' behaviors, which may lead to more conversations in the long run.

Key features: 

• Automated recordings
•  It has a stay-registered feature
• It offers an analytics dashboard

Best for: Demio is an excellent tool for marketers looking to enhance their lead generation results and turn them into a pipeline

4. EverWebinar

EasyWebinar is a simple software that helps marketers to manage virtual events from a single hub. You can use this one piece of software to do everything from scheduling your event to recording it and even making a landing page. However, it lacks certain features, such as customizing your layout or recording in super high resolution. 

Key features

• It allows events to run at specific intervals throughout the week or month
• It offers live webinars and reduced waiting times between Q&As
• It provides automated events that feel like live events

Best for: EverWebinar is best for increasing sales and developing customer relationships

How to create a successful evergreen webinar

By this point, you have all the software that you need to create an evergreen webinar. As you can see, you can turn your pre-recorded presentation into an evergreen webinar structure. Here's how to create a successful evergreen webinar:

Step 1: Research

Before creating a webinar, consider researching to enhance the audience's engagement. Check your email lists and follow the trending topics online using social media to craft events that align with your audience preferences.

Step 2: Make sure it’s engaging 

Planning is everything when it comes to evergreen webinars. As your webinar won’t be live for most people, you need to find other ways to captivate your audience. That may mean sharing your screen, giving demos of products, or even showing a short video within your presentation. Be as creative as possible when you’re coming up with ideas here. 

Step 3: Set up your equipment and software

Before you create your evergreen webinar, you need to make sure that you get the setup right. When it comes to hardware, as a baseline, you will need a laptop. However, you may also want to invest in:

• headphones
• an external microphone
• an external camera
• a ring light

Choose the software that you plan on using and test it ahead of time. If you are using slides or other assets, ensure that you organize them ahead of time.

Step 4: Record high-quality content

Next up, it’s time to record. You want your webinar to stand the test of time. So make sure you’re using the most up-to-date hardware and software. As such, when recording your content, ensure it's timeless and relevant to your audience. For example, if you use Riverside, you can record in 4K video and 48kHz audio resolution. 

Step 5: Edit your recording 

When you have recorded your content, you need to give it a final polish. That’s where editing slides into the picture. With Riverside, you can use the simple Magic Editor to get the job done. Make sure that you cut out any parts that don’t flow well. The idea is to ensure that you engage the audience at every turn. You should also take the opportunity to customize your evergreen webinar by changing the layout or adding features, such as your logo.

Step 6: Publish your webinar

Once you have recorded your evergreen webinar, it’s time to publish it. Make sure that you find the right place to host your webinar. That may mean publishing it for the general public on YouTube or putting it behind a paywall or password on another website. 

Step 7: Set up a lead capture strategy

Develop a landing page that helps to convert new registrants into leads. The page should be simple, with a clear call to action (CTA) placed strategically to drive new visitors and encourage sign-ups.

Step 8: Follow up on your leads

Nurturing leads can significantly turn a new registration into a long-term engagement. Consider sending emails that appreciate your lead's enrollment and provide a blueprint of what they can expect.  

4 best practices for making an impact with evergreen webinars

Evergreen webinars are excellent time savers if run correctly. Here are a few best practices you need to run an impactful event: 

1. Keep your topics relevant

For your evergreen webinar to have any positive impact, it must remain relevant by focusing on matters essential to your audience. That way, you can know what works and what to avoid for these presentations.

2. Constantly engage your audience

If you want your audience to understand your presentation fully, keep them engaged. Use Q&A sessions and chats to maintain engagement after the event. Remember, you must manage these interactions effectively to avoid frustrating the process.

3. Serve your audience

Since automated webinars don't convert as highly as their live counterparts, you must provide more value to your audience. Your content should help build trust and portray your business as a valuable resource to the audience.

4. Your registration page should have a simple interface

Growing your revenue involves more than just automated webinars. You need to get more into your funnel and focus on enhancing your registration page rate. Avoid wasting your money on paid ads to attract registration. 

5. Promote your evergreen webinar with snippets 

Want to hook your audience’s interest? You can promote your evergreen webinar by showcasing clips of it on social media. If you use Riverside to create your evergreen webinar, you can use the Magic Clips feature to do this. The feature picks out the best moments in your content and turns them into short, shareable videos. 

FAQs on Evergreen Webinar

Can Zoom do evergreen webinars?

Zoom isn't equipped with an automated webinar feature so it’s not the best software to use when making your resource. However, if you have no other choice, you can still leverage it to turn your recordings into evergreen events. By using a third-party tool, you can transform those recordings into evergreen masterpieces that will keep your audience engaged. 

What is an evergreen presentation?

An evergreen presentation is one that stands the test of time. The information shared within the presentation will not go out of date or need changing. It is often hosted online — as opposed to live webinars — and people can visit and watch it at any point. 

Are webinars still popular?

Searching for valuable information and interactions has made webinars more popular. In fact, webinar statistics show that the market was expected to hit $800 million in 2023 globally. With emerging trends such as increased interactivity and providing on-demand content, webinars will remain popular marketing tools.