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How to Make Hormozi Style Videos: Captions, Editing & Structure

Here's your ultimate guide to create Alex Hormozi style videos. We cover everything from captions, editing to his structure!
Kendall Breitman
Social Media & Community Expert
Last Updated:
March 3, 2024
Reviewed by
Ortal Hadad

So you want to make videos just like Alex Hormozi’s? 

Everybody wants to know what Alex Hormozi’s formula for success is. Though it’s not a precise formula, we’ve put together a list of things that we think you can do to achieve Hormozi-style videos, from the font he uses to the way he edits. 

If you adopt some of the tips we share in this article, you’ll make Hormozi-style videos in no time. 

Who is Alex Hormozi?

Let’s start with a quick recap of who Alex Hormozi is. If you haven’t heard of him before, Alex Hormozi is a serious, successful entrepreneur with over $100 million net worth. He’s grown his social media presence to a platform with over 2 million followers. And on YouTube alone, he’s grown to over 1.4 million subscribers. Most of his video content gears towards helping his audience make money, start a business, and launch a lucrative side hustle. 

Why is Alex Hormozi such a successful content creator

What everybody wants to know is how Alex Hormozi managed to make it so big. Essentially, they want to understand exactly what Alex Hormozi’s value formula is. Here’s our breakdown of what makes him such a successful content creator:

Simple and clear focus

All of Alex Hormozi’s videos have a very clear and precise focus. Whatever the topic of his video, Hormozi guides his viewers through in a logical way. He introduces the theme, explains some context (however brief), and offers his take. Importantly, you can always gauge exactly what a video is about from its title. 

Interesting and intriguing titles 

All of Alex Hormozi's titles definitely captivate viewers. As we just mentioned, his titles usually get straight to the point of what the video’s about. He’s also very good at crafting his titles to pique your interest or make you want to know more. 

Good thumbnails 

Alex Hormozi’s thumbnails and titles work together. The thumbnail never features the title but instead complements or adds context to what the title of the video is. All of his thumbnails feature an image of his face, too, to ensure that it’s instantly recognizable.

Engaging storytelling 

Being a good storyteller is vital, and Alex Hormozi has nailed this! It’s clear that he spends a substantial amount of time putting together and structuring his videos. By doing this, he always creates an easy-to-follow narrative arc that keeps viewers engaged from start to finish. 

Clever editing 

A big part of pulling the story or narrative arc he creates together is his editing style. Hormozi’s videos harness animations, b-roll, and other images to highlight and reinforce what he’s talking about. His editing style is characterized by: 

  • Dynamic captions
  • Emojis 
  • Zoom ins and outs 
  • Effects 
  • Animations
  • B-roll & other media 

Authenticity and simple style 

You’ll notice that Hormozi doesn’t stray too far away from his standard setup: him sitting down and talking about something. This is sometimes referred to as the ‘talking head’ format. His videos are unpretentious, relatable, and quite simple in their format. This builds an invaluable level of authenticity and makes viewers feel that they’re building a relationship with Hormozi directly. 

Uses captions 

On TikTok and Instagram, Hormozi always puts captions on his videos. This makes his content easy to follow and ensures that viewers with their audio turned off can still get hooked. His captions are dynamic, matching the pace of his speech in a way that keeps the viewers attention. Hormozi also uses color to place emphasis on certain words or phrases. 

On YouTube, Hormozi also creatively incorporates captions into his content. In the video below, for example, the captions appear as “tweet” style posts alongside the main visual content.  

How to Make Shorts or Reels in Alex Hormozi’s Video Style

In this section, you’ll find some tips that should help you start creating short-form videos just like Alex Hormozi’s. 

Planning the flow of your video

There’s no doubt that Alex Hormozi spends a good amount of time planning his videos so they tell an engaging story. You should carve out a proper planning session, which involves sketching out the broad narrative direction of your video, then breaking it down into different sections or chapters. 

This might seem overkill when creating a short-form video, but this is important for ensuring you maintain precision focus throughout. Once you’ve done this, you should think carefully about how you will express certain ideas and what kind of supporting information you might need. When you’re creating short-form content, you need to be economical with your words too. So, you should ensure your script packs a punch with every sentence. 

Key takeaways: 

  • Good and thorough planning is key for creating high-value short videos 
  • Every word matters
  • Even short-form videos need a firm structure 

Sharp Editing 

A key to achieving Alex Hormozi’s slick style is good video editing. Hormozi uses transitions, animations, sound effects, and captions to bring his footage together seamlessly. The flow of his videos maintains momentum without ever missing a beat. 

To adopt this into your workflow, you should be ruthless about cutting out irrelevant sections or digressions. You should then start to incorporate transitions, animations, and B-roll into your editing to turn your raw footage into a social-media-ready video. 

Dynamic captions

You’ll notice that every Alex Hormozi video has what are known as ‘dynamic captions’. As Hormozi speaks, the word he’s saying is highlighted. This makes it incredibly easy to follow the video and is a great way to engage viewers who don’t have their audio switched on (or are hard of hearing). 

Key takeaways: 

  • Captions help to keep your audience engaged
  • Including captions is also key to hooking viewers who don’t have access to audio 


Alex Hormozi has mastered the art of hooking his audience with a catchy title, interesting thumbnails, and captions (where relevant). Once you’ve edited your video, it can feel like the hard work is done. But don’t overlook the importance of coming up with an intriguing title and eye-catching thumbnail. 

Key takeaways: 

  • It’s worth spending time on your title and thumbnail
  • Your video’s thumbnail and title are key to attracting new viewers 

Establish a consistent brand identity 

You know an Alex Hormozi video when you see one. And there’s a reason for that. Beyond recognizing his face, you’ll be familiar with the consistent visual identity of his videos. This includes the font Hormozi uses, the color palette, and his signature editing style. Building a brand identity is important for cultivating a loyal following. 

Key takeaways: 

  • Visual branding and identity is an important part of building out a successful video platform 
  • You should nail down what your brand colors, style, and tone are and keep them consistent across all your output 

High-Quality Content 

It goes without saying that you should be shooting in the maximum quality possible. You’ll notice that Alex Hormozi’s videos are all ultra-HD, so there’s no room for lackluster recordings. Shooting these kinds of videos means using the right equipment and tools. This could involve investing in a totally new setup if you don’t have access to a proper video camera, for instance. 

Key takeaways:

  • It’s worth investing in the right tools and equipment 
  • Recording in the maximum quality possible is non-negotiable 

Streamline your Hormozi-style videos with Riverside

Creating Hormozi-style videos isn’t rocket science. But it does require the right tools and a good eye. Using Riverside to create your videos is the right way to get started. For starters, you can record in up to 4K video resolution.

In the Editor, you can effortlessly trim your recording with text-based editing or our color-coded timeline. Then, customize your layout and background, and touch up your audio with our automated tools. Finally, finish off with Hormozi-style captions. You can add captions at the tap of a button and style their size, font, color, and placement. 

Riverside AI editor for creating Alex Hormozi style videos

Riverside users get access to a whole range of features that completely streamline video-making. Some of our key features include:

  • High-quality recordings: Record 4K video and 48kHz WAV audio.
  • Local recording: Capture each participant on their own device so your internet connection can’t ruin your recording quality.
  • Remote recording: Invite up to 7 guests to join you from anywhere.
  • Separate track: Record each guest’s audio and video on individual tracks to give you maximum control when you’re editing. 
  • AI-generated show notes: Generate show-notes with chapters, key takeaways, and an episode description at the tap of a button.
  • Teleprompter: Preload your script or show agenda so you can follow along or get a prompt when you need one. 
  • Customizable Captions: Add captions to your video and style their color, placement, and font to match your overall look. 
  • Seamless AI editor: Trim your recording with text-based editing or use our color-coded timeline for an effortless experience.  
  • Branding tools:  Choose your own video background & logo to replicate a consistent look and feel to your videos just like Alex Hormozi.  
  • Mobile app: iOs & Android mobile app so that you can record from anywhere.
  • AI transcriptions: Automated and accurate transcription in 100+ languages. 
  • AI clip generator: Magic Clips tool uses AI to turn your recordings’ key moments into short-form videos.

FAQs on Alex Hormozi’s Video Style

What is the Alex Hormozi font?

The font Alex Hormozi uses is a hallmark of his videos. You can replicate the look by using The Bold Font.

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