How to Make Hormozi Style Videos: Captions, Editing & Structure

Key takeaways:

• Alex Hormozi’s unique style has helped him gain millions of social media followers.
• He uses a simple “talking head” video style, direct language, and bold captions to deliver a clear (and often controversial message.)
• Hormozi creates bold thumbnails and emotionally charged titles to drive up viewership.
• Tools like Riverside can help you film and edit Hormozi-style videos.

Everybody wants to know what Alex Hormozi’s formula for success is. With millions of followers across YouTube, Instagram, and TikTok, he’s definitely on to something! 

Part of what makes Hormozi’s videos stand out is their distinctive style - from the font, to the captions, to the way he cuts right to the chase. 

Want to learn more? Check out these tips for creating Hormozi-style videos.

Who is Alex Hormozi?

Let’s start with a quick recap of who Alex Hormozi is. If you haven’t heard of him before, Alex Hormozi is a serious, successful entrepreneur with a net worth of more than $100 million. He’s also a major social media success story with:

• 2.84 million YouTube subscribers
• 3 million Instagram followers, and 
• almost 1 million TikTok followers. 

Most of his video content is geared toward helping his audience make money, start a business, or launch a lucrative side hustle. His videos focus on practical, no-nonsense advice based on his business experience.

Why is Alex Hormozi such a successful content creator?

What everybody wants to know is how Alex Hormozi managed to make it so big. What’s the formula that keeps driving new subscribers and followers? Here’s our breakdown of what makes him such a successful content creator:

Simple and clear focus

All of Alex Hormozi’s videos have a very clear and precise focus. Whatever the topic of his video, Hormozi guides his viewers through it logically. He introduces the theme, explains some context (however brief), and offers his take. 

Even on YouTube, where some of his more popular videos span more than an hour, he grabs viewers’ attention right away with a really compelling statement. Check out the video below for a great example of this.

Interesting and intriguing titles 

All of Alex Hormozi's titles are carefully created to captivate viewers. They get straight to the point of what the video’s about, and they make the value of the video immediately clear. Most claim to solve a problem or offer a clear path to achieving a goal (usually wealth or business success.) 

Hormozi also centers his audience with terms like “you” and “your.” His descriptions of the content include words like “brutally honest” and “life-changing,” which trigger people’s curiosity and desire to see something different. Here are the titles of some of Hormozi’s most popular YouTube videos. You almost can’t help but click! 

• How to get SO rich you question the meaning of making money
• If I Wanted to Become a Millionaire In 2024, This Is What I’d Do
• Get Rich in the A.I. Revolution
• 13 Years of Brutally Honest Business Advice in 90 Mins
• Watch this is you’re tired of being broke

The good news is that there are tools that can 2help you come up with your own. For example, Riverside’s AI summaries generate titles for all your videos.

Good thumbnails 

Alex Hormozi’s thumbnails and titles work together. The thumbnail never features the title but instead complements or adds context to what the video is about. All of his thumbnails feature an image of his face, too. This makes them instantly recognizable.

Engaging storytelling 

Being a good storyteller is vital, and Alex Hormozi has nailed this! In his videos, he speaks directly to the camera, he’s passionate and engaging, and he speaks from first-person experience. This draws us right in.

It’s also clear that Hormozi spends a substantial amount of time putting together and structuring his videos. By doing this, he always creates an easy-to-follow narrative arc that keeps viewers engaged from start to finish. Bet you can’t stop watching the video below once you get started, right?

Clever editing 

A big part of pulling the story or narrative arc Hormozi creates together is his editing style. Hormozi’s videos harness animations, B-roll, and other images to highlight and reinforce what he’s talking about. His editing style is characterized by: 

• Dynamic captions
• Emojis 
• Zoom ins and outs 
• Visual and sound effects 
• Animations
• B-roll & other media 

Luckily, you don’t need to be a video editing expert to achieve something similar. Just check out Riverside’s AI video editor, and you’ll see how easy it is to style your videos.

Riverside’s video editor makes it easy to style your videos with tools to:

• Add AI captions and customize the font, color, animation, and size. 
• Trim videos as easily as deleting text in their transcripts.
• Remove background noise and filler words in a few quick clicks.
• Add background noise and sound effects to create a mood.
• Upload and layer image or video overlays to keep things interesting.

And much more! You can even use our Magic Clips creator to turn key moments from long-form videos into shareable social media posts.

Authenticity and simple style 

You’ll notice that Hormozi doesn’t stray too far away from his standard setup: him sitting down and talking about something. 

This is sometimes referred to as the “talking head” format. And he doesn’t shy away from being direct, honest, and often controversial.  This builds an invaluable level of authenticity and makes viewers feel that they’re building a relationship with Hormozi directly. 

Uses captions 

On TikTok and Instagram, Hormozi always puts captions on his videos. This makes his content easy to follow and ensures that viewers with their audio turned off can still get hooked. 

But Hormozi’s captions are unique to him. They use:

• Bold, uppercase fonts: His captions are usually large and all caps, making them stand out.
• Color emphasis: He highlights key words or phrases in bright colors to draw attention.
• Sync with speech: The text appears and disappears in time with his words, adding a sense of movement.
• Animated effects: He uses popping, sliding, or other animations to add visual interest and maintain viewer focus.
• Emojis for emphasis: You’ll see strategic emojis are added to reinforce ideas, create humor, or visually break up the text.

For example: 

On YouTube, Hormozi also creatively incorporates captions into his content. In the video below, for example, the captions appear as “tweet” style posts alongside the main visual content.  

How to make Shorts or Reels in Alex Hormozi’s video style

In this section, you’ll find some tips that should help you start creating short-form videos just like Alex Hormozi’s. 

Plan the flow of your video

Alex Hormozi’s videos are carefully planned to ensure they tell an engaging story. Making great content takes time, so carve out a proper planning session. This involves sketching out the broad narrative direction of your video, then breaking it down into different sections or chapters. This might seem like overkill when creating a short-form video, but it’s important for ensuring you maintain focus throughout. 

Once you’ve done this, you should think carefully about how you will express certain ideas and what kind of supporting information you might need. When you’re creating short-form content, you need to be economical with your words. Ensure that your script packs a punch with every sentence. 

Key takeaways: 

• Good and thorough planning is key for creating high-value short videos.
• Every word matters.
• Even short-form videos need a firm structure.
• Try Riverside’s Magic Clips feature to create short, shareable clips from longer videos.

Take the time to edit your video

A key to achieving Alex Hormozi’s slick style is good video editing. Hormozi uses transitions, animations, sound effects, and captions to bring his simple footage together. The flow of his videos maintains momentum without ever missing a beat. 

To adopt this into your workflow, you should be ruthless about cutting out irrelevant sections or digressions. You should then start to incorporate transitions, animations, and B-roll into your editing to turn your raw footage into a social-media-ready video. 

Key takeaways: 

• Use a video editor that will save you time to focus on what counts. For example, Riverside has various tools to speed up editing, including text-based editing, audio clean up, and more.
• Add music, sound effects and visual overlays to create the mood. (You can add these overlays with Riverside too!)

How to edit Hormozi style videos with Riverside

Step 1: Log into Riverside and go to a studio or create a new one.  You can then open a project or make a new one. 

In the Project dashboard, click “Upload” to add your video. Once it’s ready, click “Edit” to go to the editor. 

Note that you can also record something from scratch. (Learn how to record here.)

Step 2: In the editor, you’ll see a transcript of your video on the right. 

You can trim your recording using this text-based editor. Just delete transcript sections, and Riverside will trim the video automatically.

Alternatively, use the traditional video editing timeline.

Step 3: To fix up audio, click “AI producer” from the right toolbar. Select “Magic Audio” to remove background noise and enhance audio. You can also remove filler words and long silences here.

Step 4: To add overlays, click on “Images”, “Text” or “Music”. 

For:

• Images, upload your media and position it on the video.
• Text, type your text, style it and place it on the video.
• Music, choose a song or upload one and then position it where you want it in the video timeline.

Step 5: When finished, click “Export” in the top right. Choose your export settings, and click “Export” again to save the video to your Project dashboard.

Dynamic captions

You’ll notice that every Alex Hormozi video has what are known as “dynamic captions”. 

As Hormozi speaks, the word he’s saying is highlighted. This makes it incredibly easy to follow the video and is a great way to engage viewers who don’t have their audio switched on (or have hearing impairments). 

You can use tools like Riverside to easily add dynamic captions to your videos.

Key takeaways: 

• Captions help to keep your audience engaged and hook viewers who don’t have access to audio. 
• Use bold font and uppercase letters and highlight dynamic or important words.

How to do Hormozi-style captions?

You can use Riverside to create Hormozi-style captions. Here’s how:

Step 1: In the editor, click the “Captions” button on the right-hand menu. Choose one of the preset caption styles from the list of options.

Step 2: Now the caption will appear over your video. You can adjust its look with the toolbar above it. You can adjust color, font, size, placement, animations.

You can see how your caption looks in action by pressing the “Play” button below your video. If you aren’t happy with it, go back and edit some more.

Step 3: When you’re happy with the look of your captions, save your caption presets by clicking the three dots at the end of the caption editing toolbar, then clicking, “Save to presets.”

Step 4: When you’re done editing your video, hit “Export” at the top right of your screen and follow the prompts.

Hook

Alex Hormozi has mastered the art of hooking his audience with a catchy title, interesting thumbnails, and dynamic captions (where relevant). Once you’ve edited your video, it can feel like the hard work is done. But don’t overlook the importance of coming up with an intriguing title and eye-catching thumbnail. 

Key takeaways: 

• Address the audience directly with terms like “you” and “your.”
• Phrase your titles as a way to solve a paint point or problem, such as “How to Make Your First $10,000 Online.”
• Use hyperbolic language that evokes progress and change.
• Create unique, eye-catching thumbnails that provide additional information about your video. This is easy to do with graphic design tools like Canva.

Establish a consistent brand identity 

You know an Alex Hormozi video when you see one. And there’s a reason for that. 

Beyond recognizing his face, you’ll be familiar with the consistent visual identity of his videos. This includes the font Hormozi uses, the color palette, and his signature editing style. Building a brand identity is important for cultivating a loyal following. 

You can use a few different fonts that resemble Alex Hormozi’s style: Montserrat Bold, ThBoldFont, and Anton. But if you want your own style, choose something that suits you! 

Key takeaways: 

• Ask yourself what you want people to associate your product with. Nail down what your brand colors, style, tone, and message show this. Then keep consistent. 
• Save your branding presets on your editing platforms to save you time. (Yes, you can do this on Riverside.)
• Use a memorable logo or graphic to reinforce your brand identity across all videos.

Create high-quality content 

Alex Hormozi’s videos are all ultra-HD. You should be shooting your video and audio in the maximum quality possible too. To do this, you’ll need the right equipment and tools. 

Key takeaways:

• Invest in a high-quality camera or use your smartphone with a reliable recording app.
• Record in the maximum quality possible. With Riverside, you can record in up to 4K video and 48 kHz uncompressed WAV audio. This gives you plenty of editing flexibility. 
• Use a dedicated microphone rather than the one built into your computer or webcam.

Follow a script to ensure your content is on-point. Riverside’s built-in teleprompter feature makes it easy to follow along.

Final thoughts

Alex Hormozi’s compelling videos stem from a combination of his unique, direct style and his personal charisma. You can learn from what he does well to create a unique and compelling style all your own!

Riverside can help. It will help you record your content in the highest quality and edit it to perfection (even if you’re not an experienced video editor). Plus, it has dedicated tools that make caption creation fast and easy. Try it for free today.

FAQs on Alex Hormozi’s video style

Still looking for information on Hormozi-style videos? Here are the answers to some frequently asked questions.

What is the Alex Hormozi font?

The font Alex Hormozi uses is a hallmark of his videos. You can replicate the look by using TheBoldFont or, more recently, . Remember to use full capitalization as well.

How did Alex Hormozi become famous?

Alex Hormozi gained some fame as a successful business person. He has launched a number of successful businesses and runs a holding company that invests in businesses across various industries. 

Where he has gained the most fame, however, is as a content creator. He is the author of the book “$100M Offers” and very quickly gained fame on YouTube after launching his channel in 2018.