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Corporate training videos are a valuable asset when it comes to promoting professional development in your workplace. But do you have what it takes to create effective training content?
The best corporate training videos communicate clearly with employees, providing interactive and actionable steps that inform staff about best practices in business. Corporate training videos should be a targeted and professional way of helping your staff learn and grow.
If you want to create great training videos, it's important that you begin to develop an understanding of how training videos work. The more you know about the medium, the better equipped you'll be to produce engaging training material.
Ready to make your first corporate training video? Here are some of our best tips and examples to help you along the way!
What is a corporate training video?
Before you can launch into the world of video production, it's a good idea to ensure that you know exactly what a corporate training video is and how these videos can support your organization's goals.
Corporate training videos use visual media to clearly and succinctly communicate professional learning materials. These may relate to a range of business services and practices, from brand-specific education to workplace behaviors and more.
When you produce a corporate training video, you're using video content to teach viewers how best to work as part of your professional team. You can use training videos to explain a variety of processes, ideas, and concerns your employees may face. In fact, studies show that video and other visual education materials are up to 83 percent more effective than non-visual formats.
What is included in corporate training videos?
Corporate training videos are incredibly varied in their style and execution, as well as the content they deliver.
Some corporate training videos use animated elements or graphics, while others rely on live actors, who speak to the audience directly. Explainer videos might communicate ideas simply by talking, while other videos might provide real-life examples, acting out situations and scenarios.
What makes a good training video?
Effective training videos rely on value. When producing corporate training content, it's important that you always keep your goals in mind, striving to ensure that your video is capable of clearly communicating with its audience.
The best learning materials are engaging and actionable. It's a good idea to give your employees a reason to care about the video you're asking them to watch. It's also essential that your video is of a high production quality and that it is consistent with its messaging.
By keeping these things in mind throughout the video production process, you can create a video that supports your company goals and culture, providing a positive experience for learners.
19 best corporate training video examples
Sometimes, the best way to learn is by viewing examples! To help you discover innovative and effective ways of approaching video production, here are 20 of the best corporate training videos online and what you can learn from them.
1. Golden Rules of Safety by Gasunie
Produced by Dutch energy company Gasunie, this training video is especially important due to its safety focus. In this video, animation is key. The 3D animation style allows viewers to see a range of safety hazards and solutions. The video is designed to be fun and entertaining while incorporating text elements to deliver important material.
What you can learn: If live action isn't an option, try using animation to clearly represent the key learning points of your video.
2. McDonald’s Hamburger Training by McDonalds
The McDonald’s training video is a perfect example of how you can use a simple step-by-step demonstration to create learning content. Featuring representations of real-life situations, this how-to video shows new employees how to make a McDonalds hamburger, illustrating each and every part of the process.
What can you learn: Training should be clear and a easy-to-follow step-by-step guide is a great way to present information and demonstrate how to perform a job task.
3. Lifesaver by Lifesaver UK
Lifesaver’s interactive training videos allow employees to participate in learning materials, testing their knowledge and developing their skills through the process. In each video, staff are asked to answer questions and choose the right option to save a life in a medical emergency. This is a good example of how interactive elements can be used to enhance learning.
What can you learn: An interactive video is a valuable tool in engaging employees and ensuring meaningful learning outcomes.
4. Workplace Bullying by ReachOut
This training video is focused on addressing the challenging issue of workplace bullying. While this can be a complex topic, the video breaks it down clearly and simply, using graphic elements and voiceover to offer easy-to-follow instructional information. This helps to keep the viewer on track throughout the content.
What can you learn: When addressing difficult topics in training materials, it's a good idea to communicate as clearly and simply as possible to avoid confusion.
5. Good Manufacturing Processes for Food Safety by SafetyCulture
In this video, a good script is paramount! Instead of relying on flashy colors and visual elements, this training video stays sleek and simple, allowing viewers to concentrate on the talking voiceover. This script focus allows for a message-driven approach while allowing visuals to support communication.
What can you learn: Your script matters! Take the time to ensure your video says everything you need it to before worrying about visual elements.
6. Diversity at Google by Google
The Diversity at Google training video is an effective example of how you can include broad learning concepts as part of your corporate training program. This video relies on real employee experiences to demonstrate Google’s diversity policies and practices. This shows how the real world can influence training materials.
What can you learn: Including your existing staff in your training content can be a great way to produce effective and meaningful content.
7. How to Hand Toss Pizza Dough by Pagliacci Pizza
Sometimes, live action is the best choice! This training video is produced by a small business to teach new employees how to toss pizza dough. The video is clear and simple, using a real staff member to demonstrate skills and answer common questions that may arise for new members of the cooking team.
What can you learn: Show your new employee exactly what they need to do by walking them through the process in an instructional video.
8. The Right Words at the Right Time by Media Partners
Dealing with customers is often a challenge for new employees. This corporate training video uses a mix of comedy and live-action material to train staff in important customer service skills. The video remains entertaining and brief while giving clear examples of common service situations and solutions.
What can you learn: When using actors, keep your video entertaining and relatable for viewers in order to promote interest and engagement.
9. Using Video in Your Sales Cycle by Kaltura
This video is a great example of how you can produce quality content in just a few seconds! As a micro-learning clip, this video only takes a few seconds, providing valuable learning materials that don't waste time in getting to the point. This is the perfect kind of learning for companies on a budget or viewers who are short on time.
What can you learn: When producing training videos, get to your message quickly, and don't waste time if you don't have to.
10. Etiquette for Conference Calls by Vyond
This corporate training video demonstrates how to appropriately communicate on a conference call. The video uses graphic elements to illustrate behaviors and combines voiceover descriptions to provide additional etiquette clarity relating to the employing organization’s policies and processes.
What can you learn: Use a combination of visual and auditory information to communicate training information effectively.
11. Animated Training Video by Cuddle+Kind
This animated video by Cuddle+Kind uses graphic elements and brand materials to communicate with viewers and provide business insights that support the transition to employment. Instead of focusing on skills and job requirements, this video describes a day in the life at the business, helping new employees set clear expectations as they watch.
What can you learn: Look beyond professional skills, and consider producing videos that explain your company culture and environment.
12. Idaciti XBRL Accelerator by Breadnbeyond
This explainer video breaks down complex ideas using clear visuals and clear voiceover communications. This helps to engage the viewer with animated designs while avoiding overwhelm or confusion. By talking over animated elements, the video's production allows for new understanding and smooth content transitions.
What can you learn: When addressing complex topics, look for creative ways to simplify the way you train a new employee.
13. Walmart Check Transaction Process by Walmart
This training video provides a clear walkthrough of everything a viewer needs to know in order to check transactions at Walmart! This is a great way of introducing important company details and role responsibilities using live action and specific steps. This format also allows viewers to revisit materials and refresh their knowledge if needed.
What can you learn: Walk your viewers through even the basic elements of a new learning concept to ensure they have all the knowledge and skills they need.
14. Pickup and Delivery Process by Opinio
In this corporate training video, the company is clearly represented alongside specific operational processes and instructions. Using a combination of live action and screencast animation, the video effectively provides actionable information that is clear and easy to understand.
What can you learn: Be specific with training materials, and use a combination of elements to communicate your message.
15. Service and Hospitality by Chick-fil-a
This video introduces new staff to the skills they need to serve customers effectively at the Chick-fil-a company. This video speaks directly to its viewers, providing a sense of connection and purpose. The content includes quality production and positive examples of effective customer service behaviors.
What can you learn: Don't just tell your viewers what to do; show them what it takes to be an asset at your company!
16. Grilled Dogs ft. Snoop Dog by Burger King
This is one of the most entertaining corporate training videos available! Using a mix of comedy and education, this video keeps viewers interested from start to finish. It also includes a celebrity guest, making it even more engaging for audiences and improving the likelihood that viewers will pay attention to training content.
What can you learn: While it might not be possible to secure a celebrity cameo for your video, make use of whatever you can to ensure that your content is fun and entertaining.
17. Breathing Underwater by Altria
Instead of sticking to facts and instructions, this training video turns learning into a story! The video mimics a movie format, engaging viewers with great production quality and an interesting storyline. This is a unique approach that transforms training materials into popular media.
What can you learn: Think about creative and innovative ways to share your training message in video format.
18. Will You Fit into Deloitte? by Deloitte
This video is another example of interactive media as a valuable asset in educational communication. In this training video, viewers have the chance to make choices that affect the video's outcomes. This is a great way to help employees practice skills in a controlled environment.
What can you learn: Consider how you can bring interactivity to your online training materials.
10 Tips on creating a successful video training program
When creating a video training program, there are a few things you should keep in mind.
1. Ensure training communications say what you need them to.
When producing training videos, ensure that you have a clear and comprehensive script. Create a clear plan for the information you need to communicate and ensure that all of this information is easy to obtain from your video content.
2. Create your video with your target audience in mind.
Your target audience should inform the way that you produce corporate content. If you’re speaking to existing employees, you can assume some basic knowledge about your organization and the work you do. If your video is aimed to target new recruits, you may need to explain even basic concepts in more detail.
3. Make a clear plan for your video to help you meet your goals.
The key to good video production is effective planning. Before you begin to film a corporate training video, devise a plan and outline for your content, ensuring that information is clear and well structured. This will make your job easier when it’s time to film and edit.
4. Be prepared to use a variety of styles and production techniques.
The best corporate training videos use a combination of production techniques and approaches to achieve their educational goals. When producing your training video, consider including live-action and voiceover content alongside text and graphic design elements.
5. Think creatively about new ways to engage your video audience.
Good training videos don’t have to be boring. In fact, the best videos are entertaining, keeping employees interested throughout. When producing training materials, think about ways that you can creatively and engagingly communicate your ideas.
6. Make sure that your training video is as high quality as possible.
Quality is important if you want your training video to make an impact and stand the test of time. When producing video content, aim for the highest possible audio and visual quality. This will enhance your video and prove your company’s professionalism.
7. Give instructions that are clear and easy for viewers to follow in the real world.
Training materials must communicate clearly with the people who watch them. When producing a corporate training video, ensure that you provide clear and easy-to-follow instructions that allow employees to apply their knowledge in real-world contexts.
8. Provide ways for your viewers to test their knowledge or interact with content.
Interactivity is a great way to promote additional learning! If you want to make your training materials engaging for audiences, consider including a quiz or another interactive element that allows employees to test their skills throughout the training process.
9. Be ready to add new training materials if the need arises.
Over time, you might find that your basic training videos aren’t enough to cover all the information your new employees need to know. If this occurs, you can add to your training program. It’s important to respond to staff questions and add new training materials when needed.
10. Ask viewers what they like about your training videos and what could be improved.
Getting feedback from your employees can help you improve your training program for the future. At the end of each corporate training video you share, ask your staff to share their feedback or provide suggestions to help you make any necessary changes.
How to create a corporate training video remotely with Riverside
Thanks to Riverside software, it's easy to create a high-quality training video of your own, no matter where you are! Here's how you can get started.
Step 1: Log in to your Riverside account, and select ‘+ New Studio’ from the dashboard.
Step 2: If you're planning to capture video and audio content, choose audio & video. If you're working with animation elements then you can choose audio only to record a voice-over for your animated video.
You can select Invite People to send out invites for guests to join, or you can do so later and instead select Enter studio to get recording.
Step 3: Add your name, and check that camera and mic permissions are activated.
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Step 4: Choose Join Studio to enter the recording studio, then click record to start filming.
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Step 5: Film your desired content. When you're done, click stop recording, select view recordings from the right panel, and choose to start editing your recorded content using the Riverside studio tools.
FAQs on corporate training videos
Still got questions about corporate training videos? Here are some of our answers!
How do I create a corporate training program?
Creating a corporate training video program is a great option if you have plenty to say on a particular subject relating to your company. To get started, all you need is a clear sense of the material you want to teach. Then you can start planning your content before using a software tool like Riverside to capture it.
How do you make a corporate training video for free?
Riverside is a great tool to help you produce high-quality corporate training content for free. You can sign up and start using your account to capture audio and video content right now, all without paying a cent!
Ready to get started with video production? Try Riverside today!
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