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Why Launch a Video Podcast and How Can You Benefit?

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Why Launch a Video Podcast and How Can You Benefit?

Imagine a world where you can touch the lives of millions by creating intimate bonds with an audience, without even having to leave the comfort of your home. 

Imagine a world where you can perform a task so natural that not only enriches you and fulfills your creative needs but has a positive impact on those who engage with your content.

Imagine a world where you can whisper into the ears of your audience, and invite them to participate in a conversation with your thoughts, ideas, co-hosts, and guests.

Welcome to the world of podcasting.

While podcasting has been around for more than a decade, the world of podcasting is growing. And it is growing FAST. In fact, according to The Infinite Dial, the longest-running survey of digital media consumer behavior in the US, 41% of the US population listened to a podcast in the last month before the survey was conducted in 2021. That’s HIGHER than 37% in 2020, representing a yearly upward trend. 

(Image source: Edison Research Infinite Dial)

If you are thinking of getting into podcasting, or are already a podcaster, you might think - hey, that’s GREAT for me! I can just run my audio podcast, and I’ll be set! More people listening to podcasts in general = more people who can listen to my podcast!

Yet we hate to break it to you… 

A growing audience base also means that more podcast entrants inevitably flood the market

As of June 2022, podcast search engine Listen Notes has over a whopping  2.8 million podcasts and 127 million episodes

That’s almost 3 million podcasts! 

This begets the question: How can you stand out in a crowd of almost 3 million podcasts?

We have one answer for you: Video podcasting.

We hear you react:

  • Why video podcasting?
  • Isn’t it the same as any other video on YouTube?
  • Why do I need to spend more time and resources when I already have a great audio podcast?
  • Podcast listenership is growing, why even move to video?
  • Won’t it be complicated to get started?
  • How about me – I’m not like the other person who already has a podcast. I don’t even have an audio podcast, now I have to think about video?

Here’s the good news - we have you and your questions covered.

Let us show you why you - yes, YOU, can start a successful video podcast.

It’s not that difficult!

We also promise to bring you a ton of valuable advice and insider information for you to easily get started with (or improve) your video podcast.

How can this Video Podcasting 101 series help you:

(i) This Video Podcasting 101 series will bring you from 0 to 1 with video podcasting, providing you with all that you need to know about why and how to start a video podcast.

(ii) We will save you time from having to scour the Internet across different sources to find out what you need to know.

(iii) The goal is to enable you to start your successful video podcast in no time.

(iv) You will be equipped with the foundations of video podcasting, as well as additional nuggets of information if you are already more experienced. This is perfect regardless if you are starting your podcast as your side hustle or if you are looking to grow your following or trying to attract more brand deals.

What is a video podcast?

No, video podcasting is not just any ol’ “YouTube video”.

In its simplest form, a video podcast is an audio podcast with a video or visual element. A video podcast builds upon the audio experience of an audio podcast, enabling opportunities for an audience to engage and connect deeper with their favorite podcasts and podcasters.

Isn’t a video podcast just a YouTube video?

Not necessarily!

Let us explain

Podcasting is indeed traditionally, audio-based

Podcasting was developed in 2004 when former MTV video jockey, Adam Curry, and software developer Dave Winer, coded the iPodder (cool name!), a program that allowed them to download Internet radio broadcasts to their iPods. 

Podcasting thus used to be associated with audio productions, not video productions.

Bring on the new video podcast formats

With the introduction of video, audio podcasts started taking new forms. We cover a few of the formats that vodcasters use today and share some video podcast examples.

1. Static Image

If you really have no time for creating a video podcast, then this format is the most suitable for you. You don’t have to make any changes to your production process, instead, simply record your audio as usual. Then, to upload to YouTube or other visual-based platforms, simply save your audio file in video format with a static background image. While this is still a visual podcast, we recommend other formats as they’re way more engaging and will help you stand out and connect with audiences better.

 

An example of this is Serial, a podcast about mystery murders. 

Serial Podcast:

Serial Video Podcast
(Image source: Serial)

What: This podcast uncovers the details of mysterious murders through investigative journalism. Although widely popular as an audio podcast, the show has also adapted itself for online video viewing on YouTube. Instead of having to film anything extra, all video versions of the podcast simply have a static image of the podcast cover.

2. Animation and B-roll

Animation is particularly good for a podcast that is driven by narration and storytelling. With animations, sketches, graphics, or even B-roll, you can bring a story to life.

Some podcasts are solely captured with animation or B-roll, whereas others will mix these up with actual interview podcast recordings. You might have to hire an animator or designer to help you with visuals, but if you’re using B-roll it’s a lot simpler. Check out our guide on B-roll to learn more on how to use this type of footage in podcasts.

3. Interview or dialogue 

A podcast that is conversation-driven and features multiple hosts and/or guests to be interviewed can be transformed into video with recordings of the actual conversation. This in itself is a format that is still rather new for platforms like YouTube.

These types of podcasts can either be shot in studio with guests coming in or video can be shot remotely over online recording software such as Riverside. 

A good example of a dialogue-format video podcast (that is vastly different from a “traditional” YouTube video) is The Joe Rogan Experience podcast.

The Joe Rogan Experience:

What: Video podcast with a long-form interview format involving various guests. Each interview is distinctively longer than an hour, and the entire interview is captured on video. Each video podcast episode is uploaded to YouTube, and more recently, Spotify.

4. Live streaming

Although similar to a radio show, live streaming is a great way to engage with your viewers. You can invite audience members to ask questions live using video calling software to allow them to really feel a part of your show. This is also a great way to capture live events you might want to podcast about. 

For example, check out Steven Crowder’s live podcast on Bidden’s First State of Union on his show Louder with Crowder.

If you’re interested in more ideas and what types of formats are good for video podcasting, read our article on video podcast topics.

Video podcasting open up new formats for YouTube (and other platforms)

Ultimately, we believe that video podcasting brings new video formats to mainstream platforms like YouTube. This gives you, the creator/podcaster, an advantage to differentiate and tap onto a different and large audience base.

So go forth, my young Padawan, and dispel any further myths if anybody comes to you and tries to tell you that video podcasting is the same as any old YouTube video.

How can you benefit from video podcasting?

So, what do you have to gain from video podcasting?

1. Become your audience’s trusted friend - build greater authenticity and trust

You try hard to connect with your audience. Yet they might wonder - who are you? Can they trust you? Are you a friend that they themselves would like to have? After all, isn’t it easier to engage with somebody that you feel that you can relate to and have seen?

Video podcasting can make you appear more authentic to your audience and allows you to better connect with them. Actually seeing you and your co-hosts/guests talking, interacting, and reacting increases your authenticity and relatability. Your audience can both witness the micro-expressions on your face and feel your immense passion when you speak about a subject that you absolutely love.

Video podcasts can allow your audience to feel like they too are a part of the conversation. You become a friend that they can relate to, that they are happy to have. Video allows your target audience to better connect with you, your show, and your message.

In fact, video can also increase the level of trust that your audience has in you.

In a study conducted at University College London in the early 2000s, researchers compared the level of trust that participants felt towards advice given via video, audio, an avatar, text combined with a photo, and just plain text. They found that video induced the highest level of trust, with audio coming in second.

If your audience trusts you more, what are the chances that they will decide to stick around for more episodes of yours, and recommend your podcast to those in their circle? The chances are rather high we say! Sandwich valuable content within your podcast too and video will build onto the audio experience of your beautiful podcast. 

Don’t forget to thank us when you realize that you’re generating more rapport with your growing audience than ever before!

2. Increase engagement with your audience

Alongside building authenticity and trust, video podcasting presents the opportunity to increase your audience engagement.

Think traditional radio shows where people dial in to chat with the hosts.

Creating a multi-sensorial version of that with video podcasts can help boost listener engagement. 

An example is The Graham Stephan Show.

The Graham Stephan Show:

grapham stephan show podcast
graham stephan show youtube overview

 

What: Apart from videos on financial advice and highly-engaging financial reaction videos, Graham has put out a series of videos where he takes phone calls from viewers and gives them financial advice. His reactions and emotions while engaging with his viewers are raw (and hilarious), and the interaction is captured on video and published on YouTube. 

Although Graham has not categorized this series as a podcast per se, we believe that this format is a perfect example of how a podcaster can capitalize on listener/viewer call-ins, captured on video.

3. Repurpose your recordings - GROW your podcast and SAVE time

With video podcasting, you can record once, and repurpose that recording to be distributed via different marketing channels. Doesn’t that sound amazing?

Wait. Why, you ask? Why should you even consider this?

(A) Feeds the social media algorithm

Repurposing content can enable you to consistently put out quality content. Generally, posting multiple times a week to your Facebook, Instagram, and Twitter accounts will suit each respective algorithm. This can improve your ranking in each platform, and increase your reach and the number of people you impact with your podcast!

(B) Saves you time 

Taking one long-form recording and chopping it up into smaller bite-sized chunks will SAVE YOU A HUGE AMOUNT OF TIME with content generation. After all, if you have a one-hour-long kickass interview that you have recorded, with multiple intriguing points that your guest has brought up - why not break it down into multiple clips. For instance, make one clip for each point, and share them on social media throughout the week.

Maestro Joe Rogan does this extremely well.

JRE Clips:

joe rogan youtube short clips

What: In addition to his main podcast, The Joe Rogan Experience, he has a separate video podcast, JRE Clips, where he uploads buzzworthy clips that get hundreds of thousands of views (if not millions) on YouTube alone.

These clips of Kevin Hart were derived from just one two-hour-long interview with Kevin Hart on Joe Rogan’s main podcast. These clips combined have more views than the actual two-hour-long interview (correct as of September 2020). This clearly demonstrates the power of the short clips on platforms like YouTube, and the extent to which you too can tastefully and successfully repurpose your video podcast.

How to repurpose your video podcast with Riverside

With Riverside Clips, you can automatically create clips straight after recording your podcast. This makes it easy to repurpose your content with no extra effort at all. It’s super simple, just follow these steps:

Step 1:  Record a video podcast in your Riverside studio as usual.

Step 2: Use the Clip Marker to highlight key moments that you’d like to include in your clips.

Step 3: After recording, you can choose a pre-made automated clip in your recordings dashboard or you can go to the Editor to create your own clip.

Step 4: Choose a size layout and adjust the clip to include the content you’d like.

Step 5: Add finishing touches before exporting your clip and sharing it.

4. Boost your social media shareability

Social media is inherently more visual than it is aural. In fact, as much as 85% of video views on Facebook happen with the audio turned off.

Short, digestible clips of video podcasts (especially those with subtitles) allow for greater shareability on social media, potentially increasing the reach of your podcast. Don’t do yourself and the world a disservice by selling your podcast short. It deserves to be shared!

5. Improve your podcast’s discoverability and SEO

Do you know which is the second-largest search engine in the world, after Google?

You’ve guessed it - it’s YouTube!

YouTube is AMAZING for video podcast discoverability. YouTube has its own SEO algorithm, and works as a search engine for videos, video podcasts included.

What’s more, video podcasts are great for top-of-funnel content. This can help with generating awareness of your podcast, establishing your authority in the subject matter, and building rapport with your audience.

If you’re curious about SEO for YouTube, we’ll hand you over to the masters who have fantastic articles regarding SEO for YouTube - HubSpot and Neil Patel.

6. Tap onto a growing market & increasing support from the podcasting giants

Did you know that Spotify has rolled out the first iteration of its new video podcasting feature? At the moment, listeners can watch video podcasts of select podcasts directly on Spotify.

According to Spotify,

The new feature allows select creators to bring both audio and video content to Spotify, enabling them to connect more meaningfully with their listeners, expand viewership, and deepen audience engagement. It’s a way to enrich the audio experience—for fans and creators alike”.

We call it a win-win, and a signal that perhaps it is time for you to hop on the video podcasting bandwagon… After all, if Spotify, the podcasting giant, thinks that video podcasting is the next big thing, why shouldn’t you give it a shot too? We won’t be surprised that if/when Spotify supports video podcasts for most if not all creators, podcasts with videos may be bumped up in the algorithm too… *hint hint*

Want to discover more benefits? Watch the video below:

Characteristics of a Good Video Podcast

High-quality video & audio

The most critical aspect of a video podcast is your video quality. You should be aiming for recording in full HD for a professional-grade video. Since this is still a podcast, your audio quality should be faultless too. If you can help it, don’t settle for any less. 

Strong video thumbnail 

A strong video thumbnail accompanies all good video podcasts. Video thumbnails are similar to movie posters or book covers, they should advertise to your potential audience exactly what your podcast is about while also giving them an overall impression of your show’s tonality, theme, and subject matter. 

If you’re looking for some tips on creating a good video thumbnail, we’ve got you covered with our guide on how to make a YouTube video (the right way). 

Closed captions, subtitles, and transcript 

Including closed captions and a video transcript is important for three reasons: accessibility, video SEO, and higher engagement. 

Accessibility 

Including closed captions ensures that your content is accessible to all audiences, whether they’re hard of hearing, deaf, or non-native speakers. 

Video SEO

Video transcription and closed captions are essential for video SEO. To ensure that your video is searchable and ranks highly on search engines, you’ve got to make sure to include at least closed captions or subtitles. Google reads your closed captions or subtitles, scanning for keywords, which strengthens your search engine ranking. 

Higher-engagement

Unfortunately, we live in an era of short attention spans. To capture the attention of social media users, closed captions are essential. More often than not, your audience will be scrolling their feed, and the only reason they’ll stop for more than a second on your video is that the closed captions grabbed them. 

If you want to read more about how you can add captions to video, check out our quick guide.

Our Favorite Video Podcast Examples

While there are already many video podcasts out there, these are some of the best video podcasts we’ve seen so far.

Joe Rogan Experience 

The Joe Rogan Experience is comedian Joe Rogan’s long-form conversation podcast. Episodes consist of Joe Rogan (the host) conversing with various guests, including comedians, musicians, authors, artists, and more. 

Although the Joe Rogan experience is currently distributed exclusively to Spotify, you can still find examples of the video version of the podcast on YouTube. 

Format: In-studio 

Why We Like It?

The Joe Rogan Experience podcast is one of the most popular podcasts of all time, and it’s not difficult to understand why. The dialogue feels authentic and genuine, and the show’s guests are all excellent which brings real value to the podcast’s content. 

What Can We Learn From It?

The Joe Rogan Experience is a great example of how the in-studio simple video format can be highly effective. In terms of the video itself, there’s a real sense that the video isn’t over-produced in any way. Though the video quality is good, it’s not intended to be the central aspect of the show. Rather, just a different way to enjoy the important bit: the dialogue. This is indicative of just how low-maintenance producing a video podcast can be: simply go about recording your podcast as usual, but video yourself doing it. 

The H3 Podcast 

Ethan and Hila Klein host the H3 podcast. Most of their content consists of reaction videos and sketch comedy. 

Format: In-studio 

Why Do We Like It?

The H3 Podcast is simple but effective. Their video and audio are high-quality, and they ensure to capitalize on the video format to deliver value to their viewers. 

What Can We Learn From It?

The H3 hosts play around and make the most of the video format, wearing different costumes and changing up their backdrop, for example. These simple touches add interest to the visuals and make the video more engaging. 

They also make the most of the ability to share their screen and include other media that they can react to and show their viewers. 

The Trash Taste 

Trash Taste is a podcast that focuses on anime, manga, and otaku culture hosted by The Anime Man, Garnet from Gigguk, and Connor from Cdawgva. 

Format: In-studio 

Why Do We Like It?

The Trash Taste has a niche focus topic and runs with it. Their editing and production value are impeccable which means that the overall video podcast is highly effective. They’ve invested in their studio backdrop to match their branding, and this gives a professional edge to their overall production. 

What Can We Learn From It?

The Trash Taste really invests in their editing. Though they too use the simple in-studio format, they cut between hosts, as well as playing with visuals and animations. Combined with a sleek studio backdrop, the result is a high-production value, professional video podcast. 

The Tiny Meat Gang Podcast 

The Tiny Meat Gang Podcast is a comedy podcast hosted by comedians Cody Ko and Noel Miller alongside various guests. 

Format: In-studio & remote 

Why Do We Like It?

The Tiny Meat Gang Podcast is a professionally produced podcast that maintains unique character and personality. They’re also agile with their video podcast format. Some episodes begin as in-studio recordings, then seamlessly incorporate a remote guest halfway through. 

What Can We Learn From It?

The Tiny Meat Gang traverses different formats effortlessly. Their in-studio episodes benefit from quirky but on-brand studio setups that draws you into the world they’ve created for their audience. Their remote episodes are no-less professional and boast high-quality audio and video. They also frequently play with different camera angles, cutting between individual shots of the speakers and wide shots of everyone. 

Dear Hank & John 

Dear Hank & John is hosted by YouTubers and authors John and Hank Green. It is a life-advice style format where John and Hank answer questions and offer advice. 

Format: Static 

Why Do We Like It?

Dear Hank & John opts for the most simplistic ‘video’ format of all: static. This is an excellent example of harnessing the agility and flexibility of video podcasts without actually making video. 

What Can We Learn From It?

Dear Hank & John is exemplary of the fact that you don’t need to make videos to produce ‘video’ podcasts.

What You Need To Make A Successful Video Podcast

Every podcaster has its notion of an ideal podcasting setup. However, there are a few essential pieces of equipment that no podcaster can live without: 

High-quality camera

If you’re going to be recording video, you’ll need an external camera of some sort. Although the type of camera you get will come down to your budget and personal preference, we would definitely advise investing in a camera to ensure you capture your video in the highest quality possible. 

You can find the perfect camera for your setup using our guide to choosing the best podcast camera

Microphone 

While the video is important, ensure you’re recording in the best quality possible by investing in a microphone. Browse our recommendations to find a podcast microphone that works for you. 

Recording software 

You’ll need podcast recording software. Ideally, you’re looking for one like Riverside.fm that allows you to record both HD audio and video, as well as include remote guests. This will give you the maximum flexibility for recording your podcast. 

Video editing software

Lastly, you’ll need video editing software to get your video podcast ready for publication. Though, as we’ve seen, most video podcasters opt for a reasonably straightforward video structure, the ability to edit your video and add some flair is definitely advisable. Riverside.fm’s integrated Magic Editor makes it quick and easy to get your episode ready, without having to invest in additional software.

Learn more: How to Start a Podcast with Video in 5 Steps

FAQs on Video Podcasts

Can a podcast be a video?

Yes! As we mentioned above, video podcasts are basically audio podcasts with video or visual elements. You can look at some of our examples above to get a better idea.

How do I do a video podcast?

You can learn how to make a podcast with video successfully with our guide. It covers everything you need and gives you 5 easy steps to create a video podcast.

Is video podcast better?

Video podcasts do offer a lot of benefits over audio-only shows. They’re more engaging and better for SEO, but they’re also easier to repurpose. Although, every podcast is different and video might not be suited for everyone. In this case, you can always create a static image video podcast. We recommend using both audio-only as well as video podcasts together so you can post on more platforms and reach different audiences.

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