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With the rise of AI, we’re witnessing a huge technological overhaul.
New AI tools are totally changing the way we do things across the board, and video production is no exception. Video technologies define how we record, create, edit, and produce videos. And year after year, the introduction and innovation of new video tech changes our key workflows.
Looking back and ahead through 2024, we’ve assessed the key new video technology trends you should know about (and all the new tools you should be using).
TL;DR
- Video tech is any software or hardware that you use to record and produce videos
- Video technology dates all the way back to the late 19th century
- The biggest trends for this year include AI, Interactivity, and Text-based editing
What is video technology?
Video technology refers to any hardware or software you use to facilitate the recording, editing, production, or playback of video. It’s a broad category of different tools you’ll use at various stages of a video production workflow or even just for enjoying videos. Recording a video via the Instagram ap, is an example of video technology. Using Riverside to record and edit a remote video is another.
Video technology then vs now
Let’s take a journey into the history of video technology.
Film, cinema, and video recording trace back to the 1890s and 1900s, when the public began producing and enjoying videos and films:
- In 1895 Auguste and Louis Lumiere patented the first motion picture camera.
- Fast forward to 1912 when the first video camera was invented, and 1916 where color film came into use.
- By the 1950s, TVs had become a household item.
- In the 80s, personal-use cameras and camcorders were launched.
- The early 90s saw the advent of digital cameras, and now in our time you can record .
It’s undeniable that there have been huge leaps in the video technology available today. For one, being able to record high-quality videos on your phone comes naturally to us now. Plus you have platforms like Riverside that facilitate high-quality remote recording with up to 9 guests. And with the launch of more and more AI tools, the video production process is seeing seismic shifts even now.
New Video Technology Trends to Follow in 2024
With the continuous development of the industry, let’s take a look at some of the video technology trends that you should look out for in 2024:
AI
Just to refresh, AI stands for “Artificial Intelligence”. AI powered tools are able to process large amounts of data at one time and produce “smart” results just like a human can.
The release and uptake of AI video tools is a key trend that is sure to define this year and those to come. We’ve already seen the launch of AI video editors, as well as other video-adjacent products such as script generators, transcription tools, video avatars, and marketing asset generators. These kinds of tools are sure to disrupt the status quo when it comes to typical video making workflows. Although it’s also important to be aware that AI tools are also creating a lot of controversy around issues such as copyright, originality and creative license.
Leading companies/platforms:
- Riverside with their AI transcription tool
- Synthesia is an AI-powered video editing tool
- D-ID lets you create text-to-video content with an AI speaking avatar
- Invideo is the perfect tool for converting text into videos
- Gen-2 by Runway is another text to video tool
Text-based editing
Text-based editing is changing the way video creators tackle post-production. Text-based editing goes hand in hand with AI transcription, allowing you to edit your video as if it was a doc. Using your text transcription, you can navigate your video easily, search for key terms, and remove sections of your video. To remove sections, you just need to highlight and delete the text that corresponds to the audio you want to get rid of.
Leading companies/platforms:
- Riverside offers ultra-accurate AI-powered transcription in over 100 languages and an easy-to-use text-based editor
- Adobe Premiere Pro now also has a feature that lets you edit using your video transcript
- Streamlabs lets you quickly edit your videos using your transcript. It also offers quick-use features like filler-word and pause removal
Interactivity
Interactive video is a new type of content that invites the viewer to participate and engage with the video. They can do this by clicking on buttons within the video, answer questions, and literally control the outcome of the video.
This is a powerful new type of video because it provides a far more engaging experience for your audience. It also leans into the rising importance of personalized and dynamic marketing. Interactive videos are definitely relevant also to workplaces producing training content, for example.
Leading companies/platforms:
Virtual Reality Video
Virtual reality video is another rising phenomenon. We briefly touched on it earlier with AI capabilities to create video avatars, for example. VR is an immersivel simulation that invites viewers into a virtual world. This is generally interactive and viewers can interact with the visuals they see around them. To immerse in a VR video, you’ll likely need to wear special VR glasses.
360 Degree Videos
VR is also closely related to 360-degree video capture because you’d often use VR glasses to view this footage. But, the two are actually different.
VR is artificial and often isn’t only composed of real-life footage. 360-degrees videos on the other hand, are quite like their name suggests. It’s a full angeled view of a shot. You’d have to use a special camera, which has lenses all around to capture this full 360 degree view. While you can view this on VR glasses, you can also use a mobile screen and scroll around the different angles.
360 Degree Cameras:
- GoPro Max - 360 mode for 6K video recording
- Insta360 One X2 - 5.7K 360 degree video recording capabilities, as well as 360 degree audio.
- Unity offers an easy to use tool to build immersive VR experiences
- Maya is another platform for both 3D animation and VR creation
FAQs on New Video Technologies
What is the function of video technology?
Video technology is the very foundation of video creation. Video tech is all about facilitating and enhancing the video production process. And when new technologies emerge, these help to expand our capabilities and the kinds of contents we are able to create.
What is the next big video technology?
Without a doubt, AI is going to continue to dominate the innovations within video technology. AI tools across the spectrum are likely to really disrupt video production and change the way we approach video altogether.
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