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What is Video-Based Learning?: All You Need to Know

Uncover the power of video learning in our comprehensive guide. Discover what video-based learning is and how to use it effectively.
Kendall Breitman
Social Media & Community Expert
Published:
August 6, 2023
Last Updated:
January 23, 2024
14
min
Reviewed by
Ortal Hadad

Video-based learning is popular in schools, workplaces, and homes. It’s easy, inexpensive, and effective—and most people can access it from almost anywhere in the world.

But is video learning better than other types of eLearning? And how and why should you use it?

In this article, we’ll give you a comprehensive guide to video-based learning. We’ll start with what it is and why it’s so effective, then tell you how to make and use eLearning videos. 

Whether you’re an instructor creating video content or a learner consuming it, there’s something here for you.

What is video-based learning?

Video-based learning uses images, audio, graphics, and text to convey information. Unlike traditional learning, which takes place in person, video learning is remote.

Video learning can be synchronous or asynchronous:

  • Synchronous learning is when an instructor presents information to a live remote audience. 
  • Asynchronous learning involves pre-recording an instructional video that lets learners watch along at their convenience.

Why is video learning most effective?

Research shows that video learning is the most effective form of instruction.

First, it’s more engaging than audio or text-based learning. That’s because video learning is a multi-sensory experience; it uses images, sound, graphics, and text to grab viewers’ attention. 

And the more attention you give to something, the better you remember it.

In a recent study, participants learned information from either audio or video. Three days later, they tried to remember what they’d learned. Those who learned from audio-only content only retained 10% of the information—but the video-based learners remembered 65% of the information they’d learned three days before. 

That’s a 55% increase. Clearly, most people are visual learners!

Where can you use video learning?

Video learning can benefit almost anyone. You can use it in schools to teach students who can’t come to class in person. You can even use a hybrid learning approach, where instructors teach in person and via live stream.

But you don’t have to be a student to take advantage of videos for learning. Independent learners who want to gain new skills can do so by watching videos online, in their homes. That could mean anything from watching a YouTube video to taking a Coursera course. 

Online video learning is also a useful tool in the workplace. New employees can learn about their job duties by watching onboarding videos. That saves you from teaching them yourself. And existing employees can learn new job-related information by watching short training videos.

Learning videos are an all-around great opportunity to impart knowledge.

Benefits of video-based learning

Video-based learning benefits go beyond imparting knowledge. Here are a few more reasons for you to use video-based learning:

Drives traffic to your business

As a business owner, you can drive traffic to your website by creating informational videos relevant to your target audience. People want to learn, and you can teach them! 

By publishing high-quality video content, you establish yourself as an authority in your field. Not only does this get your name out there, but it also helps people trust you—which makes them more likely to become customers.

Gives you access to learning analytics

In a traditional classroom, facial expressions are your only insight into learner engagement. If your students’ or employees’ eyes start glazing over, you can safely guess they’re bored. You could survey them to get their perspective on the content they’re learning, but most won’t respond.

With online video learning, you get concrete data on student engagement. Video-learning platforms track how many people watch each of your videos and how long they spend on the video. They also track at which point students stopped watching. That helps you gauge their interest in your material.

These platforms even tell you which parts of a video learners watched more than once. That could mean they found the information either important or confusing. You can follow up with students or employees to learn more.

Helps you create evergreen content

Video-based learning saves both time and money. Many people can learn from the same video, so you only have to teach the content once! You no longer have to robotically teach the same information to each new employee or group of students. Instead, you can reuse the same videos for years.

Of course, advances in knowledge mean content isn’t always relevant forever. But the great thing about a video is that you can cut out the irrelevant sections. You can then record yourself explaining the new information and paste the recording into your old video.

Pro tip: Don’t date-stamp your videos. Most video-recording software either doesn’t date videos or lets you remove the date. That makes it easy to reuse your learning videos.

Facilitates learning on demand

If you’ve ever looked up a YouTube video on how to do a household task, you’ve experienced on-demand learning. It’s an important way for people to get information when they need it.

On-demand learning is also useful in the workplace. Your employees can watch a training video online, then immediately begin the task. They won’t have to interrupt your work to ask you how to do it.

Instructors call the absorption of these bite-sized pieces of information “microlearning.” Microlearning gives you what you need when you need it.

Makes content more accessible

Last, video learning helps you make information accessible to a wide audience. If you make them publicly available, anyone can watch your videos. They can do so any time, from any part of the world. You don’t have to spend your time and money traveling to share your content.

Videos are also more accessible to those with disabilities than in-person instruction. You can add captions to your videos for the hard-of-hearing and subtitles for those who speak a different language. 

It’s also easier for people with attention difficulties to stay engaged with a video than with audio.

Types of learning videos & examples

Talking-Head Videos

Talking-head videos show an expert on a topic speaking about that topic. Speakers often share their computer screens or add graphics to the video. But the focus is on the expert and the information he or she is sharing.

These videos are conversational. Imagine a teacher talking to a group of students or someone giving a TED talk. The expert is speaking directly to the audience—even though the audience isn’t there.

Example:

In this talking-head video, body language expert Joe Navarro explains how to have confident body language

The video uses celebrity footage to break up the talking-head scenes. This adds variety and makes the video more engaging.

Best for: 

  • Webinars
  • Lectures
  • Remote presentations
  • Podcasts
  • Employee training

Screencast Videos

The focus of a screencast video is on your computer screen, not on you. In these videos, you show your audience how to complete a process on a computer. They learn by watching as you walk through it yourself. Screencast videos are like someone looking over your shoulder as you work on your computer.

Your audience will primarily watch your screen, but you should include an audio overlay explaining what you’re doing. If you prefer, you can also record your camera. Your screen will take up most of the frame, but there will be a small video of you in the corner. 

Talking-head videos educate your viewers on a topic; screencast videos show them how to do a task.

Example:

This screencast video shows viewers how to use Chat GPT:

The video includes a talking head, but the focus is on the computer screen.

To make your own videos like this, check out our full guide on creating how-to videos.

Best for: 

  • How-to videos
  • Software tutorials
  • Video-based training

Animated Videos

Animated videos illustrate processes or concepts that are difficult to show otherwise. For example, you could use animation to record a video about geology on a different planet. Or you could record a video about how to navigate the NYC subway—without traveling to New York.

With animation, you can be anywhere and do anything. Your audience doesn’t have to sit and stare at you while you explain what Mars is like; they can go there! Virtually speaking, of course.

You can also use animated videos to explain an abstract or complex process, as in the example below. 

Example:

In this video, Microsoft uses animation to explain Azure, their cloud platform:

These animations help non-technical viewers understand this software.

Best for: 

  • Complex lectures
  • Childrens’ videos
  • Product introductions

Micro Videos

A micro video is exactly what it sounds like—a short video. They’re often less than a minute long. 

You could turn any of the video types we’ve discussed so far into a micro video. The purpose of a micro video is to provide succinct, focused information. A micro video might explain how to unclog a sink drain or how to use new software.

These short training videos use the same logic as TikTok videos and Instagram reels—namely, that people have short attention spans. Viewers’ minds are likely to wander if your video is too long. So why not break up your topic into several small videos?

Example:

Here’s an example of a micro video that teaches viewers about microlearning

The video is only a minute long and focuses on a single topic.

Best for: 

Interactive Videos

Interactive videos are like choose-your-own-adventure children’s books. They give viewers access to a lot of information, and viewers choose what they want to see or do

Many interactive videos have links viewers can click to learn more about a topic. Others, like the example below, contain role-play scenarios between two characters. Viewers choose from several options in each scenario. This format is common in videos assessing a person’s learning.

Example:

In Lifesave’s interactive video, viewers encounter an unconscious man and learn how to use CPR to save his life. 

The video uses computer actions to demonstrate real-life responses to the situation.

Best for: 

  • Training programs
  • Learning assessments

Live-Action Story Videos

Live-action story videos are expensive to produce, but they’re also engaging. They involve a scripted story—just like a movie or novel—and characters acting out the story.

These videos are ideal for explaining specific situations or telling a historical story. When recording these videos, remember that viewers are used to Hollywood productions. While you don’t have to reach that level, you do need to put some effort into story videos.

Example:

Here, the security team at Ohio State University demonstrates how to handle an active shooter situation

Live-action story videos are ideal for demonstrating what to do in specific situations like these.

Best for: 

  • Training videos
  • Historical retellings

How to make a learning video online: Step-by-step

Now that you know what you can do with video learning, we’ll walk you through the video-creation process.

Step 1: Planning

First, decide which type of video best meets your needs. Ask yourself what the goal of your learning video is and who your audience is. What do you want them to learn from your video?

Next, jot down any time or budget constraints on your video. They’ll help you decide which type of video to make. 

You can also create a script and storyboard for your video. While a script is just a video’s dialogue, a storyboard also includes pictures. Think comic strip. Your storyboard doesn’t have to look professional.

For the script, write out word-for-word what you’ll say in the video, or just jot down notes. For the storyboard, quick sketches that represent what will happen in the video are fine. No need to produce professional drawings.

No matter how you do it, it’s important to have a clear goal and plan before you start recording an eLearning video.

Step 2: Recording

Once you have a plan, you’ll need to gather a few recording materials. 

While you can record with your computer’s webcam, we recommend an external microphone. Both phone and computer microphones are notoriously low quality.

Next, buy or make a three-point lighting kit. This method uses three lights to evenly illuminate the video’s subject.

Learn more: Three-Point Lighting Guide: What Is It & The Best Way to Setup

For high-quality videos, try making your learning videos with recording software. Depending on the subscription tier, this software records in up to 4K video resolution and provides video templates, subtitles, captions, and graphics. We’ll tell you more about recording software below.

If you’re recording your screen, turn off any notifications that might appear. Close any unnecessary apps and browser tabs. 

Now you’re ready to record! Remember that it’s ok to make mistakes while recording; you can re-record or edit them.

Step 3: Editing

The editing process is when you put the finishing touches on your eLearning videos

Add graphics and special effects. Delete filler words like “um” and “like.” Trim dead time from the beginning and end of your video, and add arrows and other shapes to point out key information.

Pro tip: If you forgot to remove the automatic date stamp before recording, you can edit it out during this step. Editing software lets you crop your videos.

You can use your recording software to perform many of these edits. Some recording tools also have integrations with advanced editing software that help you easily and professionally edit your learning videos.

Step 4: Distribution 

Now that you have an engaging learning video, you need to put it out there!

If you’re an instructor, you can post videos on your course website. Many course sites integrate with popular video-learning apps like Kaltura.

If you made an employee training video, upload it to your company’s site or cloud-sharing software. Then, to send it directly to employees, you can just send a link. Many videos are too large to send by email.

To use an eLearning video to promote your company, share the video far and wide. Upload it to your website and social media. Share short clips from the video on TikTok and Instagram. 

Include a video title and description. That will help search engines like Google find your video more easily, giving you more audience reach.

Creating video-based learning content easily with Riverside

Recording video learning content with Riverside

Riverside is an all-in-one recording, editing, and streaming software. It lets you produce remote learning content in 4K video resolution. That makes your learners feel like you’re in the room with them.

If you’re on a Business plan, you can also upload a PDF or slide deck to your personal recording room before a meeting. When it’s time to present, your information will be a click away. It’s possible to navigate through the slides yourself, or you can assign a guest to control the slides and help you out. 

Unlike our screen recorder, these uploaded slides work with local recording. This means these slides record directly on your device instead of over the internet. You’ll get high-quality audio and video regardless of your internet connection.

After the meeting, you can download your video, audio and slides as separate tracks, which will give you more editing freedom. All files are in sync and you’ll also get high-quality Ai transcriptions. You can even use these transcriptions to edit your recordings in our text-based editor. Changes you make to the transcript will change the audio and video itself.

Other Key features include:

  • Remote recording with up to 7 guests or panelists. 
  • Up to 4K video resolution with lossless, uncompressed audio for the best-quality recordings.
  • Local recording so everything records on your device instead of relying on faulty internet connection. 
  • Screen share recording so you can display your desktop display for easy explaining
  • Presentation recorder, with easy controls and to share slides effortlessly 
  • Producer mode so you can assign someone behind-the-scenes to control video settings
  • Media Board for adding special effects
  • Text-based editor for an easy post-production process

For more information, go to Riverside.fm.

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Video-based learning platforms and resources

We’ll leave you with a few useful resources. Whether you’re interested in learning or teaching, there’s a resource here for you.

First, several companies offer online video-based courses on various topics. You don’t have to be in school to sign up! Here are a few of the most popular:

  • Coursera
  • Udemy
  • Skillshare
  • Codecademy

And for those who want to teach, we recommend Riverside. Our software helps you produce professional learning videos quickly. 

Our blog is also a great resource for anyone interested in producing learning videos. We have articles ranging from how to record a high-quality presentation to how to create video-based trainings.

We hope these tips and resources help get you started on your video-learning journey.

FAQs on Video Learning

What is the difference between eLearning and video?

eLearning includes all remote learning, whether video, audio, or text. Video learning involves an instructor communicating information via video.

That makes video learning a subtype of eLearning.

Is video visual learning?

Video is one of the most engaging forms of visual learning. It uses audio, text, graphics, and special effects to grab and keep viewers’ attention. 

It’s hard for many people to remember verbal information. Giving them something to look at helps them absorb content more easily. People are visual learners!

How do you start a learning video?

The way you start a learning video depends on the format of your video. For example, you’d start a panel discussion differently from a live-action story.

But as a general rule, start a learning video by giving viewers context for the video. Let them know what the video will be about. Then let them know what they will learn by the end of the video.

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What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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