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Enterprise podcasts are a great tool to boost employee engagement and brand awareness!
They help create a dynamic and proactive workplace culture and give you a platform to communicate your values or the latest updates in a more interactive way. You can also use enterprise podcasts to build your community and establish your brand voice as an expert in your field. But when you’re running a business, podcasting is probably the last thing on your mind. That’s why choosing an effective enterprise podcast tool that will make the process as smooth as possible is so important.
In this article, we look at the 8 best solutions for enterprise-level podcasting and why they’re worth considering.
TL;DR
- An enterprise podcast is a business podcast made for an internal or external audience.
- Enterprise podcasts help you to engage your employees, cultivate a workplace culture and produce evergreen content.
- Public-facing enterprise podcasts help to build your brand, engage your community, and give you added credibility.
- Big factors for enterprise podcast solutions are security, collaborative working, and the ability to brand your podcast.
What is an enterprise podcast?
Before we delve into the details, let’s look at what an enterprise podcast actually is. There are two types of enterprise podcasts:
- An internal business podcast that companies produce exclusively for employees and workers.
- A company podcast aimed at a public audience that discusses themes related to your business or industry.
Why create an enterprise podcast?
You might be skeptical about investing time and energy into creating a podcast specifically for your employees or your brand. But there are several reasons that an internal enterprise podcast is more than worth it:
Engage your employees in a different way
Employees are probably inundated with emails. The last thing they want is to have to sift through company messages and communications. Podcasts provide a great alternative way to communicate with your employees with evergreen content. Instead of getting lost in a sea of emails, your employees can interact with your enterprise podcast whenever they want.
Build & cultivate company culture
A podcast is an effective way of building out and sharing your company culture. Rather than just words on a screen, you can give a human face to your business, creating a sense of connection and community.
Accessible always & on demand
As we mentioned, podcasts are completely evergreen. And the great thing is that they’re available for your workers to listen to in their own time.
And if you’re considering building out a podcast for your customer base, here’s why it’s a good idea:
Establish your voice
A podcast is a great medium to establish your brand voice in a more personable and accessible form. You can showcase your expertise to your customer base within your field and situate your business amongst the competition.
Build trust
Podcasting is a great way to connect with your existing customer base. By sharing your views and creating a feeling of community across listening and social platforms, you’ll be able to establish trust amongst your audience.
Grow brand awareness
Lastly, podcasting is an effective strategy for building out your brand awareness and expanding your reach. New customers may convert from listeners who happen across your content because they’re interested in what you have to say.
Why should you use an enterprise podcast solution?
Once you’ve decided to create a podcast for your business, you’ll need to start looking at an enterprise podcast solution. Though you might not think this is a necessary step, trust us when we say it’ll make your life a whole lot easier. These enterprise-specific platforms specialize in corporate-level podcasting. This means their features and other services pre-empt and cover all of your needs, making the journey from recording to sharing with your employees as smooth as possible.
Factors to look for in a enterprise podcast platform
Not all enterprise podcast platforms are made equal. Here’s what to look for:
Security
Security is of utmost importance when it comes to enterprise podcasting. That’s why you shouldn’t settle with any platform that offers less than watertight security for all your content, whether that’s in the production or listening stage.
Shared workspace
Compared to solo podcasters, enterprise podcasting, tends to involve a lot more hands. That’s why looking for an enterprise podcast platform that facilitates collaborative working through a shared workspace is so important. The platform should make it easy to get a broad overview for effective project management and quick turnarounds.
Permissions & Access
In a similar vein, your enterprise podcasting platform should allow you to set relevant permissions and access for each team member.
Support
You shouldn’t need to wait around if you run into problems. You deserve a platform that offers thorough and dedicated customer support.
Integrations
Integrations is a big consideration for enterprises with big existing systems and IT infrastructure. You may, understandably, want to distribute your podcast via existing channels within your organization. For this reason, it makes sense to understand how a platform can integrate with your business’ tech stack.
Custom branding
Since your podcast should represent your business it makes sense to customize it to align with your brand identity. Look for a platform that lets you customize even the smallest details.
Ability to host live events
Though this won’t be a factor for everyone, you may want to look for a platform that can also facilitate live virtual events. This way, you can use one platform for both your enterprise podcasting and internal meetings or town halls, for example. You can also host events to interact directly with your customer base.
Distribution
If you’re thinking about launching both an external and internal podcast, you’ll need a platform that automatically distributes your podcast to the major listening platforms for your public listeners.
Production services
If you don’t have the time or manpower to create your enterprise podcast yourself, you might seek out a platform that offers specific enterprise podcast services. This means they’ll take care of everything from creation, recording and publication (with your oversight, of course).
8 Best Enterprise Podcast Solutions in 2024
Let’s take a look at the best enterprise podcast solutions out there right now:
Riverside
Price: Book a meeting to find out about the Business plan pricing
Type: Recording and production
Business and organizations such as TED, The New York Times, Spotify and Microsoft use Riverside for their enterprise podcasting needs. The reason? Riverside makes remote high-quality podcasting on a business scale intuitive, easy and effortless.
Key Features:
- Studio-quality remote recording for both audio and video. Up to 4k video & up to 48kHz WAV audio so your audience get the best listening/watching experience possible.
- Local recording means that internet connection doesn’t impact the quality of your podcast.
- Browser-based and mobile app for recording wherever you or your guests are.
- Producer mode that allows your production team to control and monitor your recording from behind the scenes. Equipment controls mean that your producers can optimize your guests’ setup even remotely.
- SOC 2 Type 2 Certified: supports Single Sign On, end-to-end call and recording encryption and secure cloud backups. So you can podcast in peace without any security concerns.
- Intuitive text-based video and audio editor for quick and easy editing.
- Automatic multitrack recording to ensure separate tracks for each participant giving you invaluable control in post-production.
- Collaborative working with shared workspace, adjustable permissions and informative dashboards for effective project management.
- Automatic transcriptions for easy captioning and content repurposing
- Ability to livestream with a live audience to create person-to-person engagement and involve your community in your content.
Best for: Businesses looking for a sleek and cutting-edge platform that will cover them from A to B, with the best quality (remote) recording quality possible.
Omny Studio
Price: Get in touch for a product demo and to get information about their pricing
Type: Host & management tool
Omny Studio calls itself the ‘world’s most powerful solution for enterprise podcasting’. Though it’s an audio management and hosting platform that’s aimed at podcasters and radio stations, they also have features that help you to distribute your podcast to exclusive audiences.
Key Features:
- Safe & secure distribution with randomized tokens, signing keys, and cryptographic hashing that make sure only your intended audience listen to your content.
- Advanced API that means you can integrate your membership database by programmatically generating new member
Best for: Businesses that are interested in producing podcasts not only for their internal audience, but also for the public.
UStudio
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Price: Request a demo to find out more about UStudio’s pricing.
Type: Hosting & distribution
UStudio is a private podcasting platform targeting businesses. It offers podcast hosting and distribution, with a brandable podcast app that promises top-level security.
Key Features:
- Secure, with flexible configuration and multi-tier verification. Also, secure private podcast hosting in the cloud.
- Supports both video and audio podcasting.
- Flexible plans depending on whether you need a full-stack solution or a more bespoke option.
- Private podcast app (web and mobile)
- Integrates with Salesforce and other CRMs and LMSs.
- Supports livestream
- Track engagement with podcast analytics
- Dedicated support with guided services that includes custom coaching and resources.
- Audience targeting, manage audience access to limit listeners to a certain segment of your business.
- Brand your podcast with logos and business colors.
Best for: Businesses with their podcast recording needs sorted but need a specific listening platform and way to distribute their content.
Castos
Price: Pay for the number of private subscribers - with volume pricing available. The Castos Premium plan, which targets at large organizations, is $499/month.
Type: Distribution
From an enterprise perspective, Castos is a distribution and listening solution. It provides you with a platform and app through which your employees can listen to your podcast.
Key Features:
- Single-sign on for secure listening.
- Bespoke and customized enterprise plan for every business.
- Podcast listening app for secure listening. You can also choose to white label the listening app for a customized and branded listening experience.
- Integrates with HRIS, LMS and Sharepoint integrations.
- Personalized support with guidance about podcast strategy. The Castos Premium plan comes with a dedicated account manager.
Best for: Companies that are looking for a simple and easy way to distribute their podcast to their employees.
Podcast Co
Price: Premium plan costs $99/month for 200,000 monthly downloads and up to 5000 private subscribers.
Type: Hosting and distribution.
Podcast Co offers enterprise podcast hosting with premium bandwidth, multiple admin access, monetisation tools, private podcast, and more. This is possible through their ‘members-only’ content.
Key Features:
- Audience analytics so you can track engagement.
- Private Access Web Portal or private RSS feed for your listeners.
- Whitelist your domain so that your employees can self-subscribe with their work email.
- Single-sign on
- Collaborative working with ability to set permissions and manage access. You can also manage multiple shows from your account.
- Integrates with workspace tools such as Trello and Zapier
- Private landing pages
Best For: Enterprises looking for an affordable hosting option for their internal B2B podcast that also gives them a platform for distribution.
CircleHD
Price: Request a demo to find out about their pricing.
Type: Content management platform.
CircleHD is an enterprise video and podcasting platform. It’s designed to be a learning and engagement platform that majors on enterprise-grade security.
Key Features:
- Instant centralized access to all your content.
- Intelligent organization tools so that you can categorize your content and create custom-lists for specific people within your organization.
- Web-based cloud-content management
- Top-tier security features. You can set permissions on each video to manage access.
- Salesforce integration
Best For: Businesses that are looking for an all-in-one platform where they can not only create podcasts, but training materials and other resources for their employees.
PodBean
Price: $99/month
Type: Enterprise podcast hosting with a dedicated app.
Podbean is a well-known podcast hosting and monetizing platform, but they have a specific enterprise-oriented product too. You can create, publish, manage and measure your enterprise audio and video podcasts.
Key Features:
- Secure podcasting with SSO login, encrypted data and access control.
- Podbean Enterprise Podcasting App
- Your employees can access your podcasts from any device and download content to stream at their leisure. You can also send push notifications to make sure everyone knows when you’ve published new content.
- Dedicated 24/7 customer support
Best For: Podbean is another great solution for businesses that are interested in branching out into podcasting for their customers, in addition to their employees.
CastDesk
Price: You need to request a demo to find out about their pricing.
Type: Recording, hosting and private distribution.
CastDesk is a secure enterprise audio and video podcasting platform.
Key Features:
- According to CastDesk, they are the most secure enterprising solution on the market with SSO and ACL. Your podcast is hosted in the Amazon cloud.
- Access to your own mobile app that you can customize with your logo and colors. You can also create internal buzz around your enterprise podcast using the Cast Desk apps in-built feed.
- Offline support - your employees can enjoy your content on-demand, from any location.
- Easy management.
- You can record your podcast straight from CastDesk’s recoding studio tool.
Best For: Businesses looking for a podcast solution that covers them from creation through to publication.
How to start an Enterprise Podcast with Riverside
Here’s a quick guide on how to start your enterprise podcast using Riverside.
The Business plan comes with a host of features that cater specifically to enterprise podcasting:
- Customized packages. Our Business plan is customized to suit your individual company’s needs.
- Shared workspace. Collaborate with your team seamlessly through a shared production workspace. You can assign permissions and roles as necessary, including admin, directors, and editors.
- Logo and branding customization in the studio. Add your business’ brand identity to the entire recording workflow by adding a logo to your studio and the guest lobby.
- Secure with SOC 2 Type 2 Certification. We offer safe single sign ons, and end-to-end call recording encryption.
- Frame rate settings. The Business plan lets you control and adjust the frame rate of your studio recordings from 25 FPS to 29.97 FPS.
- Mobile controls. Make sure that guests joining your recording session using the Riverside app look their best. You can adjust the temperature and exposure of their mobile camera to optimize their video’s appearance.
- Make sure your participants are using their best available mic, camera or speaker. You can make sure your guests use their best equipment by prompting them to switch.
- High-quality presentation recorder. Instead of lower quality screen share recordings, upload your actual presentation and record it as a top-quality separate local track.
- Priority support. Make the best of the platform with a customer success manager, and receive priority customer support for ay queries.
- Ai transcriptions in over 100 languages, which you can use to easily edit and trim recordings.
To start recording an enterprise podcast, you can watch this walkthrough and follow the steps below:
Step 1: Book a demo with our Sales Team to find out what our Business plan can offer you.
Step 2: Once you’re all signed up, it’s time to add your team members and manage their permissions. You can do this by heading to your Business account dashboard and then navigating to ‘Business account settings’.
Step 3: Add specific users to each relevant production and set their permissions.
Step 4: Once you’re all set up you can start recording your enterprise podcast!
FAQs on Enterprise Podcast Solutions
What is the business model for podcasts?
If you want to make a business out of podcasting, you’ll need to monetize it across different avenues. This means securing sponsorship deals, including advertisements, and also opening up to paid subscribers.
What is a podcast distribution platform?
A podcast distribution platform is another way of referring to a podcasting hosting platform. A podcast host stores and distributes your podcast to the major listening platforms.
Which podcast platform is best for monetization?
This depends on what you’re looking for - you can get all the information you need in our guide to the best podcast hosting platforms in 2024.
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