It’s 2023, and if your business isn’t using video for both marketing and internal communications, you’re falling behind. In fact, 86% of businesses use video content as a marketing tool—and that trend is only increasing.
But for larger organizations, the task of creating and managing video content can quickly become complicated. With security concerns, crowded content libraries, and the need for uniform branding, your team needs something more than a YouTube channel and a spreadsheet.
That’s where enterprise video platforms come in. In this article, we’ll define enterprise video content management tools and give you a list of ten great options to choose from.
What Is an Enterprise Video Platform?
Businesses often have more diverse needs from a video platform than consumers do. After all, video can reach not only your target audience but existing customers, employees, and shareholders. Companies use video streaming in different contexts, like:
But with a larger variety of use cases, a company’s video content library can quickly become difficult to manage.
Organizations use enterprise video platforms to create, organize, and distribute video content in various contexts. These tools are more robust than consumer-focused content creation platforms, providing content management, security, live streaming, and analytics. They also often integrate with popular video conferencing platforms like Microsoft Teams, Zoom, and Cisco Webex.
Is YouTube an Enterprise Video Platform?
YouTube is one of the world's most popular video content platforms—but its primary focus is on consumers and content creators with small teams. The platform is lacking many of the features that enterprise professionals look for, which is why YouTube is usually not considered an enterprise video platform.
Enterprise Video Platforms vs. Consumer-Based Video Platforms: Why Should You Use an Enterprise Video Solution?
Consumer-grade video platforms like YouTube and Facebook Live are popular because they’re free, easy to use, and can reach a broad audience on social media.
So why should you turn to an enterprise video platform for your content creation and delivery? Let’s look at a few downsides to consumer-based video platforms below:
You Lose the Rights to Your Video
While these tools are free to use, uploading and sharing content using platforms like Facebook and YouTube means you lose the rights to that content. Large organizations that want to maintain editorial control over their content should use an enterprise video streaming solution instead.
Content Blocking
Many companies and schools block social platforms like YouTube, Facebook, and Instagram, so if you host your video content on these sites, your audience may not be able to access it. And if you have a global audience, keep in mind that some of these social sites are not available in all countries.
Limited Security and Support
As opposed to enterprise solutions that offer robust encryption, social sites like YouTube can leave your content vulnerable to piracy. And if you run across a glitch or performance issue, the customer support from these consumer-grade platforms can be very slow to respond due to a large number of users.
Enterprise Video Content Management Explained
A video content management system is a tool that goes beyond creation and distribution of video content. The key here is “management”—with a content management platform, your team can easily organize and search your content library.
It can quickly become difficult to manage your enterprise’s content library due to the sheer number of videos, which can include:
Employee training materials
Town halls
Webinars
Sales videos
Product how-tos
Video new releases
An enterprise video content management tool can help you stay on top of your video library, ensure it’s secured, and control who has access to view or edit your content. Some of the tools listed below offer advanced content management functionality as well as creation and distribution features. But first, let’s go over what you should look for in choosing enterprise video software.
What Should I Look for in Enterprise Video Software?
Many enterprise video tools are available on the market, but they are not all created equal. When making your choice, look for the following features:
Robust and Flexible Video Recording and Editing Capabilities
Your content is only as good as the quality of the recording, so make sure the platform you choose is powerful enough to record professional-quality video. You should also be able to edit your video easily by adding music and effects, graphics, branding, and more.
Live Streaming
Enterprise video software should have built-in live streaming capabilities to let you host webinars and record live broadcasts.
Multiple Levels Of Access For Different Team Roles
Your team needs access to your video creation software—but not everyone needs full access. A platform that provides varying access permissions for different roles helps protect your content from accidental deletion or settings changes.
Video Security
One of the biggest reasons enterprise organizations need dedicated enterprise video platforms is their additional security features. Look for a tool that offers encryption, domain restrictions, and password-protected viewing.
Custom Branding
As an organization, your video content should present a cohesive brand image. Look for white-label functionality that lets you remove the platform’s logo/watermark and replace it with your own.
Content Delivery Network (CDN)
Relying on video distribution platforms like YouTube or Facebook isn’t always the best idea. With a CDN, you have a distribution model that delivers multimedia content reliably and quickly, no matter how many viewers are accessing it at the same time.
Price: For individuals and small teams, plans range from $0-$24/month. Contact Riverside for a custom quote for enterprise teams.
There’s a reason enterprise organizations like Spotify and Marvel trust Riverside with their video content creation needs; Riverside.fm offers unparalleled audio and video quality while also providing an intuitive interface that streamlines your video creation workflows.
With Riverside’s browser-based platform, your team can easily record professional-grade video content with 4K video and lossless WAV audio with separate tracks for all participants to ensure maximum control over the editing process.
And the post-production process is just as streamlined, with continuous uploading and a Editor to automate your editing workflow. Automatic transcriptions convert your videos into text in seconds for accessibility and higher search engine ranking.
Other key features include:
Powerful dashboards for easy team viewing
Shared team spaces for project organization
Individual permission settings for admin, director, and editor
Producer mode to monitor and manage recording sessions
Screen sharing and live streaming
Full equipment control with customizable frame rates
Custom branding and logos
Record up to 8 participants per session with up to 1000 audience members
Restricted audience access for webinars and presentations
Pros
Professional-quality audio and video
Granular customizations
SOC 2 Type 2 Certified with SSO and end-to-end encryption
Intuitive, easy-to-use interface for all participants
You’ll need to use another editing software for advanced editing
Best for: Enterprise teams looking for an affordable but feature-rich and streamlined solution for high-quality video creation, content management, and live streaming.
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Brightcove is a popular name in the enterprise video platforms market thanks to its speed and monetization features. The tool primarily focuses on marketing, e-commerce, and external entertainment.
Key features include:
High-resolution video
Multiple monetization options
Custom branding
Optimized for mobile
Audience interactivity features
Advanced security with domain and IP restrictions, digital rights management (DRM), and GDPR compliance
Pros
Fast upload time
Advanced analytics
Good quality video
Integrates with your CRM
Cons
Very few automation and integration tools
Video management tools (like the search feature) are not very powerful
Best for: External video streaming for monetization and marketing.
Price: No free plan. Paid plans range from $99/month for small businesses to $999 per month for 5,000 viewer hours and 20 channels.
IBM’s video tools focus primarily on live streaming—but it does offer a video-on-demand hosting service for businesses. With an enterprise account, you have full control over branding, content syndication, and robust data analytics.
Key features include:
Enterprise content delivery network
Video marketing
Live streaming
Monetization options
Pros
Excellent customer support
Wide range of broadcasting features
Automated closed captions
End-to-end video streaming services
Cons
Recording above 720p resolution comes at an additional cost
The platform is primarily focused on live streaming
Best for: Larger organizations that need a robust live streaming platform.
Price: The Starter plan is $10/month. Contact JW Player for a custom quote for Enterprise plans.
JW Player started out as a video player app, but it’s since branched into the live streaming and video-on-demand hosting space. It may be a good fit for enterprise teams who prioritize an affordable option over extensive features.
Key features include:
HTML5 video player with multi-bitrate and adaptive streaming
Advertising capabilities
Global content delivery
Simulcasting to Facebook Live
Video API
Pros:
Intuitive and easy to use
High-quality playback
Article Matching and Recommendations features keep viewers engaged
Cons:
Limited customer support
Limited features
No multichannel publishing
Best for: Enterprise teams who don’t need complex features and are looking for a budget-friendly option.
Price: Free plan available, with paid plans starting at $12/seat/month. For Enterprise pricing, you’ll need to contact Vimeo for a customized quote.
Vimeo is a popular name in the video content world, and for good reason. It’s a robust platform for video management, live streaming, and interactive video events.
Key features include:
Privacy controls
Extensive cloud storage
Corporate video library with a sleek interface
Automatic Zoom uploads
Pros:
High-quality video resolution
Intuitive and easy to use
Unlimited viewers and events
Multi-device compatibility
Robust analytics
Good tech support for higher subscription tiers
Cons
Limited levels of user access
Web app isn’t as user-friendly as the desktop version
Best for: Customer-facinglive streaming and marketing videos.
Price: Stream is available starting on the Office 365 E1 plan ($10/user/month).
Software giant Microsoft has its own video management platform called Microsoft Stream. It integrates with other apps in the Microsoft 365 suite, like Teams and OneDrive, to simplify video management.
Key features include:
Enhanced video library organization
Multiple levels of user access
View access can be set to specific individuals or groups
Distribution and monetization tools
Pros
Easy sharing through email or links
Integration with Microsoft apps like Teams, OneDrive, and Sharepoint
Automatic transcriptions
End-to-end encryption
Cons
No live streaming
No custom branding features
Limited monetization and sharing options
Best for: Microsoft Office 365 users who want to create an internal content library.
Price: Free plan available, with paid plans starting at $19/month for individuals. Contact Vidyard for enterprise pricing.
Vidyard is a popular video streaming tool for marketers and sales teams. The tool offers a free browser extension for quick videos like introductory clips, product walk-throughs, and screen recordings. And with the full platform, enterprise teams can generate a video library geared toward improving audience engagement and generating leads.
Price: Free for a Basic plan, with paid plans starting at $14.99/month for individuals. Contact Panopto for an Enterprise quote.
Panopto is a video content management system (CMS) aimed at businesses and educators. The tool prioritizes making a corporate video library easily accessible from anywhere by offering unlimited file sizes and multiple video formats. Other key features include:
Advanced search and video tagging features
Secure sign-on and user-level permissions
Wide variety of video formats including AVI, MP4, WMA, MP3, and M4V
Mobile apps
Interactive quizzing within videos
Brand customization
Live streaming with an unlimited audience
Pros
Reliable security features
Detailed video analytics
Integrates well with Zoom, LMS, CMS, and SSO tools
Cons
Can have a steep learning curve
Limited editing tools
Best for: Educators looking for a way to create and stream video content.
Kaltura’s Video Experience Cloud lets enterprise teams create live and on-demand video content. The video CMS is built as a hub for Kaltura’s modular tools that users can pick and choose from, like the video player and video analytics dashboards. The tool is built for teams in any industry, but it is especially focused on education and media.
Key features include:
Cloud-based video hosting
Virtual event platform
Cloud TV platform for media and telecom
Video API access
Virtual classrooms and campus portal for educators
Pros:
Highly customizable; choose the features/modules that work best for you
Multiple monetization choices
Good security features
Cons:
Some users have reported slow customer support response
Complex interface with a steep learning curve
Best for: Educators and media/telecom professionals looking for a customizable live streaming tool.
Price: $85/month for up to 50 viewers, $140/month for up to 100 viewers, and $350/month for up to 250 viewers. Contact VIDIZMO for larger plans.
VIDIZMO is known as the “Corporate YouTube,” with a similar interface to the consumer-facing tool but one that also packs several enterprise-level features like restricted access and limited sharing. Other key features include:
Interactive live streaming
Offline viewing from a desktop app
SSO integration
Email sharing
White-label platform with customized branding
AI-generated transcripts
Flexible deployment options
Pros
Advanced filter and searching tools
Google indexing for public videos
Robust and customizable security features
Advanced data analytics
Cons
Pricing is prohibitive for many teams
No native monetization features
Best for: Large organizations with a focus on granular access permissions, security, and compliance for both internal and external videos.
Which Platform Is Best for Enterprise Video Creation?
The right tool for you depends on your team’s needs and your video library's size (and style). Make sure to look for the hallmarks of a quality enterprise video platform, like high-quality audio and video, live streaming, video security, and basic content management tools.
If you’re looking for the best video content management platform with robust video library tools, VIDIZMO seems to check many boxes. The tool comes with advanced content library search and accessibility features, as well as Google indexing for public videos, and advanced data analytics.
But if you’re looking for a video creation and distribution solution that merges professional recording quality with a streamlined interface and powerful enterprise-grade features, look no further than Riverside. Start with a free plan today (no credit card required!) to find out if our tool is the right fit for your enterprise team.
Riverside.fm is an audio-video tool that collapses the pod/broadcast studio experience into your browser. The service captures lossless audio and up to 4K video locally, syncs it, and uploads as you go.
Riverside.fm is an audio-video tool that collapses the pod/broadcast studio experience into your browser. The service captures lossless audio and up to 4K video locally, syncs it, and uploads as you go.
Riverside.fm is an audio-video tool that collapses the pod/broadcast studio experience into your browser. The service captures lossless audio and up to 4K video locally, syncs it, and uploads as you go.
“YouTube has the infrastructure to introduce audio hosting and origination, and match it to video with all the rich analytics it already provides. A seamless creator experience, plus SEO marketing tools, plus the benefit of being a platform most have been conditioned to equal. Give it a turn-key opportunity to activate a more cohesive strategy around both video and audio, to the benefit of all parties.”
A.J. Feliciano | Head of Podcast Network
“People are working from home more and more. Audio-only is not as in-demand because the need to multitask while commuting is no longer there.”
Stone Roshell | Head of Podcast Production
“Live streaming may become the biggest way to grow using video for your podcast.”
Stone Roshell | Head of Podcast Production
“With major platforms like Spotify, TikTok, and YouTube putting more resources into video podcasts.. now is a uniquely opportune moment for smart creators to harness that energy by investing in video for audience growth.”
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