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10 Impactful CEO Video Styles to Try - Examples & Best Practices

Explore 10 impactful CEO video styles with examples and best practices. Elevate your leadership presence through compelling video content in 2024.
Abel Grunfeld
Head of Marketing
Last Updated:
October 31, 2023
Reviewed by
Ortal Hadad

CEOs are revered as modern-day heroes — pushing the boundaries of what’s possible and sharing their innovations with the world. Their influence can be wide-spanning, but that factor depends massively on how they communicate with their mass audience.

If you’re looking for a way to build a following, advertise your business, and reach your audience, CEO videos are the ideal medium. These short pieces of content can help you to deliver convoluted messaging in the simplest of terms. 

Here’s what you should know. 

What is a CEO video?

CEO videos are video presentations or messages from a company or organization's Chief Executive Officer (CEO). Leaders may use these to communicate with stakeholders, employees, shareholders, customers, and the general public. As we will delve into in this guide, CEO videos can take on many shapes and forms. If you want to captivate your demographic, it’s important to choose the most effective style of CEO video for them. 

Why should you create CEO videos?

Now that you understand what a CEO video is, let’s talk about why you should create one. This type of content is wildly popular with some of the world’s most influential people. Let’s take a look at some of the reasons that CEO interviews and videos hit the mark. 

Effective communication  

Videos are ideal communication tools since they enable you to use non-verbal communication, such as facial expressions, gestures, and tone of voice. This visual representation builds trust among employees, shareholders, customers, and the public by making them feel closer to the organization and its management.

Many companies are discovering that marketing their services and goods using videos is more effective. According to Wyzowl's research, 96% of marketers realize that videos promote and simplify the customer’s understanding of the business. 

Branding and thought leadership

By presenting themselves as the face of the company, CEOs can humanize their brand and become a thought leader. That makes it more relatable and authentic to the wider audience. In turn, that means that the business can easily attract new customers and partners.

Engage a broader audience 

Aside from attaining a higher viewership, CEO videos are long-lasting since people can watch and rewatch the content. A recent survey shows the average person spends one hour and 15 minutes per day watching videos. So, this communication channel has a significant potential to create a lasting brand impression among the target audience.

10 Types of CEO Videos With Effective Examples

Looking for some inspiration? If you want to make executive videos that pack a real punch, you’ve come to the right place. Let’s take a look at some of the most intriguing types of CEO video examples. Here are 10 different approaches you may choose to take. 

1. Introducing the CEO 

A video introduction typically includes the CEO's background, company vision, and future goals. It also comprises a brief overview of the company's history and operations. If you are launching a brand new venture, it may be worth creating this type of content. 

Best for:  

  • To Introduce the CEO to new employees, customers, or investors
  • Highlight the CEO's personality and values
  • Build trust and credibility with the target audience


2. Thought leadership 

Thought leadership content is a smooth way to captivate your audience. It involves the CEO sharing industry-related insights, trends, and perspectives. This type of business video aim to educate and inform viewers and position the executive as an expert in their respective field. If you want to offer real value to your audience, this content is the way to go.

Best for:

  • Positioning yourself as thought leaders an industry
  • Building trust and credibility with the target audience
  • Educating and informing consumers about the products or services

3. Investor relations 

Investor relation videos feature the CEO of a company speaking directly to investors. This content delivers essential company news, such as financial results, acquisitions, or partnerships. While it’s not necessarily suitable for mass audiences, the content could prove vital to a business's success. 

Best for:

  • Communicating  important company news to investors
  • Sharing the CEO's vision for the firm with shareholders
  • Highlighting the company's financial performance
  • Addressing investors' concerns


4. Customer engagement 

Next up, customer engagement videos are what they sound like. These videos feature the organization's leader's primary aim is to engage and connect with their clients, address their concerns, or introduce new products and services. There are many ways to create this type of content, but the core goal of it is always to pique people’s interest.

Best for:

  • Showing customers that the firm values them
  • Motivating and inspiring employees to focus on client satisfaction
  • Improving the overall consumer experience


5. Crisis management 

Crisis management is a big deal. This CEO video's sole purpose is to address crises or significant company challenges, providing reassurance and transparency and outlining actions to resolve the problem. Usually, a PR team will determine the content of this video. It's a smart way to show stakeholders that the company is taking the issue seriously and that they are committed to resolving it.

Best for:

  •  Informing stakeholders about the crisis and the company's response
  • Apologizing for the inconvenience that the specific issue may cause 
  • Outlining the organization's recovery plan 


In 2018, Facebook was accused of mishandling user data and allowing the spread of misinformation on its platform.)

6. Raising the profile

This type of video features a CEO discussing their company's mission, vision, and values. Its purpose is to raise the business's status, attract new customers or investors, or promote its products or services. While it may not be the most interesting of videos, it can help to shed some light on the business and share important news with the audience.

Best for: 

  • Promote the company's visibility
  • Attract new clients or investors
  • Market the firm's products or services
  • Enhance brand awareness
  • Position the organization as an industry leader


7. Comedy or parody 

Parodies are a type of video that is a humorous and satirical portrayal of a corporate leader. To pull this off effectively, you need to make sure that the approach aligns with both your audience and brand. It often involves comedic skits, funny dialogues, or playful interactions that aim to entertain the audience while providing a light-hearted take on the CEO's role in the business. These videos tend to be engaging and can go viral. 

Best for:

  • Entertaining viewers  
  • Promoting the company's products or services cheerfully
  • Enhancing brand awareness
  • Position the organization as a fun and innovative firm


8. Behind-the-scenes 

Behind-the-scenes CEO videos provide a glimpse into the daily activities, decision-making processes, or inner workings of the firm. These videos showcase what goes on behind closed doors, offering a unique perspective to viewers. This content proves popular as it makes the watcher feel as though they have a real connection with the executive.

Best for:

  • Give viewers a glimpse into the CEO's life and work
  • Show the audience what it's like to be a corporate leader in the firm
  • Position the CEO as a relatable and approachable person


9. Employee communications 

CEO videos aren’t always external. If you want to send out a large-scale message to workers, you can use it for employee comms. In this type of video, the CEO delivers vital information to their staff. That may include a wide range of content such as company updates, announcements, or to address their issues and grievances.

Best for: 

  • Communicating vital company news to employees
  • Sharing the CEO's vision for the organization with the staff
  • Motivating and inspiring their workforce
  • Addressing employee concerns


10. Company update

Got some big news to share with the world? A company update video could be the answer. In this CEO video, you provide a comprehensive update on the organization's progress and current situation. The primary aim is to convey news about the business's products or services, financial performance, and strategic initiatives. 

Best for

  • Communicating vital company news
  • Sharing the CEO's vision for the company 
  • Addressing any stakeholders' concerns


Best practices for creating successful CEO videos

You’ve already seen some incredible CEO video examples. The next step is to start planning your content. If you think you are ready to create engaging videos for your audience, you need to know what the best practices are. Here’s a quick rundown: 

Consider your audience 

Whenever you are creating marketing materials, your first questions should be:

  • Who is the audience?
  • Who are you trying to reach when you publish your CEO videos? 

Go deeper than simply saying “your customers,” the video should have a niche audience. Think about which sector of your audience you want to engage. You can create a customer profile.

Be clear about your message 

Next up, consider what the point of your content is. The last thing you want is to confuse your audience. Sticking to one core message in each CEO video is key. That way, you can grab their attention and hold it. If you have an array of different messages you want to share with them, consider making a video series that they can watch at their leisure. 

Repurpose existing content 

You don’t always have to make CEO videos from scratch. If you’re looking for ways to boost your content, consider repurposing existing videos. You can cut out short clips, edit videos of the business, or even look into using archive footage in your video projects. Should you be filming a long-form video, you can cut it into short, shareable clips. With Riverside, you can use the simple Magic Clips feature to effortlessly isolate content snippets and download them.

How to create a CEO video seamlessly on Riverside

Recording a ceo video on Riverside

Riverside empowers you to create epic CEO videos. The easy-to-use platform lets you create your own virtual studio and record flawless 4K content. It’s a budget-friendly option for content creators with a selection of plans tailored to a range of audiences. 

Setting up is easy, and you can invite guests to join your recording with just one easy link. Straight after recording you’ll recieve highly accurate AI transcriptions which you can also use to edit and polish your video in our text-based editor. You can also repurpose one recording into multiple shareable social media posts with our Magic Clips tool. This uses AI to turn your recording’s key moments into short-form videos.

Key features: 

  • Highly accurate AI transcription in 100+ languages
  • Create ultra high-quality recordings in up to 4K video and 38kHz audio resolution
  • Local recording so everything records directly on your device instead of relying on internet connection
  • Producer mode so you can assign someone to control technicalities behind the scenes.
  • Text-based editor for editing as easy as reading through a doc
  • Invite multiple members to the virtual studio and record with separate audio and video tracks for each participant
  • Business plan with collaborative workspace offering you a seamless workflow
  • Customized branding for studios so you can look professional
  • Built in teleprompter so you've got your recording script right in front of you

To experience all this an more, sign up for Riverside today.

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Step 1: Get the right equipment 

Before you get started, it’s important to ensure you have the right recording equipment. That way, you can set up your physical recording studio. It’s worth doing your research and finding the right equipment for your CEO videos ahead of time. 

At the very least we’d recommend a:

  • Quality microphone 
  • High-spec camera
  • Laptop
  • Teleprompter (hardware or software) 

Step 2: Get started on Riverside

Next, join Riverside. You simply open the platform, sign up, and then create your own virtual studio by clicking “+ Create New”. Next up, you will see a box pop up. Enter your studio name, and when you’ve done that, press “Enter Studio”.

Step 3: Record your CEO video 

When you’ve done all of the above, the next step is to hit “record” and get started. You should have planned out your video before you get to this stage. 

You may be reading from a script, acting, answering interview questions, or even simply ad-libbing the CEO video. You can use our teleprompter feature to create a full script or prompts ahead of recording. 

Bonus: You can also invite guests to join you in your virtual studio and record on multiple tracks. If you want to create an interview-based CEO video, this feature is handy.  

Step 4: Edit your video content 

When you’ve finished recording your content, press “stop”. You will be taken to another screen while your video finalizes. 

You can use the text-based editor to create a seamless video. Simply edit the text as you would a Word document and the platform will instantly snip the same parts out of the video. Easy. After you trim your video, you can change the layout, add your logo, and add subtitles. Once you are happy, download your CEO video. 

To push your video further, turn it’s key moments into short, shareable  content. Use the Magic Clips feature to pick out the best snippets and repurpose them online. 

Step 5: Distribute your video

The final step in the process is distributing your CEO video.You can, of course, publish it on your company website. However, you may want to get wider coverage. Often enough, companies share their CEO videos on YouTube or similar sites. You may also want to publish it on social media platforms, such as Instagram and TikTok.

FAQs on CEO videos

What questions should you ask for a CEO video?

Not all CEO videos are the same. However, they often include similar questions. If you are finding it hard to structure your content, here are some that you can use: 

  • What is the primary vision for your business?
  • What new features or releases are you announcing?
  • What makes your company different from the competition?
  • What do you want customers or employees to know about you?
  • What is the history of your business?
  • Why did you start your company and what do you want to achieve?

What can you use a CEO video for? 

There are many reasons that you may use a CEO video in your marketing activities. Here’s are some of the top reasons that marketers include this type of content:

  • To communicate important company news and updates to employees, customers, and investors.
  • Introduce the firm to new audiences and give them a better understanding of the company's mission, vision, and values.
  • To promote the organization's products or services and spark interest among potential customers. 
  •  To build trust and credibility with stakeholders by giving them a glimpse into the CEO's personality and leadership style.
  • To position the company as an industry leader by highlighting its achievements and commitment to innovation.
  • To entertain and engage viewers by giving them a behind-the-scenes look at the company and its culture.
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