5 Best AI Tools for Social Media in 2024 to Improve Efficiency

As a social media marketer, you wear multiple (too many?) hats. Anything that can save you time—while not affecting the quality of your work—is pretty tempting, right?

AI social media tools might be just what you’re looking for.

Interested in incorporating AI into your social media strategy? Read on for a look at how AI social media apps can benefit your business, plus a list of the top tools to consider in 2024.

How can AI help you streamline social media creation?

When used for social media, artificial intelligence tools use algorithms and machine learning to generate and repurpose content, analyze audience behavior trends, and target users with personalized content. 

These tools can benefit your brand by:

• Automating repetitive tasks like content scheduling and publishing
• Social listening to stay on top of mentions and consumer trends
• Personalizing consumer experiences by matching each campaign to the target demographic
• Making powerful insights on things like audience engagement rates and ROI
• Identifying opportunities like gaps in your social strategy and ways to increase reach
• Detecting trends like topics, hashtags, and conversations
• Generating ideas for new social posts and campaigns

While AI can feel intimidating to new users, using it correctly can save you time while generating more engaging content. In turn, you’ll stay ahead of the curve and gain an advantage over the competition.

What to consider when choosing an AI tool for social media

AI social media tools come in a wide range of features, prices, and use cases. Some tools focus on content generation and repurposing, while others prioritize strategy and analysis. 

When choosing an AI tool for your brand, be sure to consider factors like:

Ease of use

The tool should be intuitive to navigate and easy to use, even for beginners. Artificial intelligence tools should simplify your work, after all.

How many social platforms it integrates with

How many social profiles do you use? Check to make sure any tool you’re considering integrates with at least the social media platforms on which you’re currently active.

Analytics features

The tool should provide you with reporting, dashboards, and helpful insights to maximize your social media strategy.

How many tasks it automates

Think about the mundane, repetitive tasks you do often when managing your social media content creation. The best AI social media tools should take care of most of those tasks for you—like scheduling, topic generation, and creating multiple posts at once.

Pricing

Finally, look for an AI tool that fits your budget. It should save you more money than it costs, in both the time it saves you and the increased social engagement it produces.

The best AI social media management tools automate your busy work while providing deep insights you can use to improve audience engagement. They make your job easier by repurposing content with a few clicks, creating quality output, and using machine learning to predict performance.

5 Best AI Tools for Social Media Creators

1. Riverside

Price: Free transcriptions tool; $24/month for 5 built-in transcription file credits per month

Category:  Social media clips and transcriptions

You can have the best social strategy in the world, but it’s worthless without quality content to back it up. If your social content strategy involves audio or video content, you need a tool that combines high-quality recording with AI-powered production.

Riverside is an all-in-one professional recording, editing, and transcribing tool. It comes with powerful features for social media content creators. 

The Magic Clips tool repurposes your long-form audio and video recordings into bite-sized social media clips within seconds. Quickly turn your podcast, YouTube series, webinar, and more into engaging and viral social clips. All it takes is one quick click and AI will identify key moments in your recordings, then turn them into shareable clips.

And our highly accurate AI transcription feature creates top-quality transcripts—in 100+ languages!—just minutes after finishing recording. The text-based editor then makes it simple to trim and edit videos just by editing the transcript. Searching for a word automatically highlights any mentions of that word in the timeline. Then when you delete text in your trancript, that matching video and audio automatically cuts from the video timeline.  

Even better, Riverside records in lossless 48kHz WAV audio and up to 4K video—so every clip you post on social media is crisp, clear, and maximally engaging. If you need an easy and reliable way to repurpose your branded videos or podcasts into social media content, look no further than Riverside.

Key Features

• Highly accurate transcriptions available in over 100 languages‍
• Text-based editing for an easy post-production process
• ‍AI clip maker to effortlessly repurpose videos into social media clips, with only one click‍
• Social media sharing and live-streaming features for maximum audience engagement‍
• Built-in online soundboard lets you produce and edit in real-time
• ‍Up to 48 kHz audio and 4K video resolution for high-quality content ‍
• Separate audio and video tracks for each participant, making editing a breeze‍
• Remote recording with up to eight participants 
• Automatic background noise remover for polished audio‍
• Export in TXT or SRT for easy captioning and content repurposing‍
• Download automatic show notes with summaries, titles, and chapters

Best for: Content creators looking for an all-in-one video recording app that automates transcription and social media repurposing.

2. Flick

Price: £11/mo for individuals; £24/mo for access to all features 

Category: Brainstorming and repurposing

Flick offers a Content Lab for easy brainstorming and social post strategy. The tool can suggest topic ideas, generate multiple posts, and provide tips for optimizing social engagement. 

Then when it comes to creating content, Flick can rewrite content, generate hashtags, and schedule posts for you. The tool can also repurpose content across your channels, including social media, YouTube, and your blog.

Key features:

• Hashtag generation 
• Brainstorming
• Caption writing
• Social post scheduling
• Data analytics

Best for: Generating multiple content ideas and repurposing posts.

3. Magic Studio

Price: Free for limited use. Paid plans for Canvas start at $14.99/month; other editing tools start at $3.99/month.

Category: AI image generator and editor

Magic Studio is a great option for brands and influencers who want to level up their visuals. The app can generate photos from text prompts, remove backgrounds and items from existing photos, and more. 

The user-friendly interface makes it easy and simple to edit, create, and enhance a variety of images for your social media content strategy.

Key features:

• Product photos studio
• Background remover
• Item remover
• Photo enlarger
• Text-to-image generator
• Custom profile pictures
• Background blur

Best for: Brands creating product photos, and anyone who needs to create images on a budget.

4. Hootsuite

Price: After free trial, paid plans start at $99/month 

Category: Complete social media management with AI text generation

Hootsuite is a big name in social media management, and with its new AI OwlyWriter tool, it makes it even easier to stay on top of your social strategy. The app comes with an extensive template library and can generate new post ideas at the click of a button. Manage multiple social feeds in one place, review robust engagement metrics, and use AI to customize post templates to fit your unique objectives.

Key features:

• Content formulas based on copywriting techniques
• Auto-generate captions from a text prompt or URL
• Generate content ideas
• Repurpose tool
• Extensive template library
• Hashtag generator
• Post time optimizer
• Schedule and manage multiple social accounts in one place
• Robust data analytics
• Multiple integrations

Best for: Brands with a big budget that want an all-in-one social media management tool with AI features.

5. Buffer

Price: Free for up to 3 channels. Paid plans start at $6/month per channel.

Category: Multichannel social campaigns

While Hootsuite’s pricing is for larger brands that can afford to spend $100+ monthly on a single tool, Buffer works for creators of all sizes. The social media toolkit makes it easy to plan out sophisticated social campaigns that don’t feel stale or endlessly repurposed.

And the AI text generator can produce endless topic ideas personalized to target demographics. It even generates multiple versions of the same post so you can A/B test, following your custom tone and voice guidelines.

Key features: 

• AI text generator
• A/B testing
• Custom brand voice
• AI assistant responds to social comments
• Post repurposing 
• Extract key ideas from long-form content
• Data analytics
• Post scheduling
• Manage multiple social channels from Buffer
• Landing page builder

Best for: Brands of all sizes that need an all-in-one social media management hub.

Bonus: Best practices when using AI for social media

AI can take many repetitive, time-consuming tasks off your plate. And as a social media marketer, you can probably appreciate any tool or technique that frees up any part of your overloaded schedule.

But while AI tools can perform many useful roles, robots can’t do everything you can do. For best results, use AI judiciously—such as in these cases:

• Brainstorming. Sometimes your creative juices need a little kickstart to get going. Many AI tools can generate a list of topic ideas with a single click, and you can take it from there.
• Creating basic captions and posts. Need a simple caption to go along with a product announcement or holiday tweet? AI can tackle these simple posts—which frees up your time and brainpower for use on the more impactful, creative campaign elements.
• Monitoring social channels. AI is great at collecting and analyzing huge chunks of data—so why not put it to work monitoring your social profiles? AI can alert you of any mentions, respond to (or notify you of) comments on your posts, and spot viral trends or hashtags.
• Repurposing content for multiple channels. Half the battle of an effective social media strategy is turning one great idea into multiple pieces of content. AI tools can transcribe videos into blog posts, break up blog posts into social media threads, and more!

FAQs on AI Social Media

What is the AI app for Instagram posts?

Lensa is a popular AI tool for Instagram, along with SocialStudio.ai, Buffer, and Hootsuite. You can also use image or video generators like Magic Studio and Midjourney to create compelling images to accompany your IG posts.

How is AI used in social media?

AI tools have several uses when it comes to social media management. You might use AI to generate captions, posts, or even images and videos. 

Other AI tools analyze large datasets to identify patterns, personalize content to your target audience, and choose the best times to post content. And other tools (like Riverside) help you repurpose quality content for all your top-performing channels. 

Is AI reliable for creating effective social media content?

AI can be an effective and reliable tool for creating social media content. When used well, these tools save you time and money, optimize customer engagement, and improve your bottom line. The best AI tools for social media automate mundane workflows like brainstorming topics, social listening, and transcribing or repurposing content.