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Table of contents:
Ausha calls itself ‘the easiest way to launch and grow a podcast’, which is a pretty big title to live up to. By offering unlimited hosting, easy distribution, promotion tools and more, Ausha is understandably very appealing to new and seasoned podcasters alike. To understand whether Ausha lives up to its claims, it’s important to understand what kinds of features it’s offering and how they work. In this detailed Ausha review and walkthrough, we’ve done the hardwork for you. Read on for an in-depth exploration of the platform and whether it’s right for you.
TL:DR
- Ausha is a podcast hosting platform that helps you to launch and scale your show.
- Ausha integrates with your socials to maximize engagement across all channels.
- Ausha starts at $13/month and is best for growth-obsessed podcasters.
How we’re reviewing Ausha
Before we dive into our Ausha review and walkthrough, we want to take a minute to explain how we’re looking at the platform. The following seven factors are criteria we have developed to assess just how well a podcast hosting platform stands up against the competition:
Pricing
First off is pricing. Whether you’ve got a big or small budget, it’s important that you’re getting true value for your money. That’s why we look not only at how much a platform costs, but how they structure their pricing and what they’re offering under each price band.
Analytics
Your podcast host should give you the ability to dive deep into your podcast’s performance through in-depth and granular data and stats. These podcast analytics should be easily accessible, understandable, and give you a comprehensive view of what you’re doing well and where you need to improve.
Media Player
An embeddable media player is absolutely essential for making sure you can share your podcast far and wide. We look for platforms that also allow creators to make their podcast player their own by changing up with size, color, and whether it plays one episode or their whole podcast.
File Hosting
Most podcast hosts only support lossy file formats. That’s why we get excited when podcast hosts are compatible with lossless file formats such as WAV which means creators don’t need to sacrifice their audio quality. In the same vein, any podcast hosting service that also supports video files gets a huge stamp of approval.
Distribution
Distributing your podcast should be the last of your worries. Your podcast host should take care of submitting and distributing your podcast for you, so you don’t even have to think about it.
Monetization
We look for podcast hosting platforms that allow you to start making money out of your podcast. Ideally, you should be able to diversify your revenue streams and get involved with advertising, subscriptions or memberships, and donations all from your podcast host.
Useability and Additional Features
We look for podcast hosting platforms that are designed thoughtfully with podcasters in mind. We look for clean and intuitive platforms that are a delight to work with rather than getting in the way. We also look for additional features that stand out as actively improving the overall user experience.
Ausha: Quick Takeaways
Quick summary:. Ausha is a podcast host and growth management tool. It has a sleek and modern interface that is super easy to use and an impressive number of features that help you get the most engagement possible out of your content.
Price: Ausha starts at $13/month
Ausha USPs:
- Social Media Manager. Connect Ausha to your social accounts for automatic posting that aligns with when you share your episodes.
- Video Clips. Produce social-friendly video clips that help to build the buzz around your podcast.
- Automatic and Manual Monetization. You can choose from leaving Ausha to monetize your podcast or taking the reins yourself - whatever suits you.
What is Ausha?
Ausha calls itself the ‘easiest way to launch and grow a podcast. It offers one-click distribution, unlimited hosting, advanced stats, and more. Essentially, everything you might need to start scaling your show. Every one of their plans comes with unlimited storage, episodes, and downloads, meaning you don’t have to worry about any constraints to your growth.
How much does Ausha cost?
Ausha has plans for individual podcasters and enterprise podcasting. We’ll take a look at their podcaster plans:
Launch Plan - $13/month
- Unlimited storage, episodes and downloads
- Automatic distribution
- Social Media Manager (Twitter and Facebook)
- Promotion tools
- Basic stats
- Audience insights
- Access to an ad agency for automatic monetization
- 4 video clips with transcription every month
- 2 archived shows
- 1 user
Boost Plan - $29/month
Everything in the LAUNCH plan as well as:
- Automatic distribution to YouTube and Soundcloud
- Social Media Manager (Twitter, Facebook, Linkedin, and Instagram)
- Advanced stats
- Manual monetization
- 12 video clips with transcription every month
- 3 archived shows
- 5 users
Supersonic Plan - $69/month
Everything in the BOOST Plan plus:
- Private password-protected playlist
- Demographic stats
- Ability to add CTAs to your communications with listeners
- Ability to connect your apps together using Ausha API
- 24 videos with transcription every month
- 5 archived shows
- 8 users
Advantages of Ausha
Easy distribution
Ausha makes it easy to distribute your content to all the major listening platforms.
Sleek and easy to use
Ausha is a slick and well-designed platform that any podcaster is sure to enjoy using.
Podcast website
All Ausha users are able to create a custom podcast website. This is where your listeners can log on to listen to your content via the Ausha embeddable media player.
Collaborative working
With the Boost plan, you can add up to 4 other users to collaborate with you on your show. This is great for podcasts that are created with a production team.
Unlimited storage, downloads, and episodes
The sky is your limit with Ausha regardless of which subscription you’re on. Enjoy limitless uploads and storage so that you can focus on growing your podcast.
Engagement tools
Ausha’s range of features focuses a lot on growing engagement and scaling your podcast. Creators looking to grow their audience will enjoy the integrated social sharing features, as well as the automated tools that let you communicate directly with your audience and encourage them to listen.
Podcast Analytics
Get in-depth stats on how your podcast is performing, where your audience are listening from, and more.
Embeddable Audio Player
Ausha’s Smartplayer integrates directly onto your website or blog. You can customize how the Ausha player looks, and whether it is for your entire show or for an individual episode. Every time you publish an episode, it’ll be automatically added to your player.
Monetization
Depending on your subscription plan, you’ll gain access to automatic or manual podcast monetization. Either way, this is a great way to start making your show work harder for you.
Supports lossless file formats
Ausha not only supports MP3, but WAV, OGG and FLAC. This will be music to the ears of any podcasters who are a stickler for audio quality.
Note however, that files cannot exceed 300MB in size.
Disadvantages of Ausha
No ability to livestream or create content
Ausha is definitely a great and robust podcast host and management tool. That being said, for any podcasters looking for an all-in-one solution, the absence of a creation or livestreaming suite may be a letdown.
Can’t manage subscribers
Though Ausha does offer podcast advertising, creators looking to launch a subscription model may be frustrated by the inability to do so directly through the platform.
Key features of Ausha
Automatic Newsletters
Notify your subscribed listeners when you publish a new episode. You can personalize the notification newsletter.
Podcast Website
Ausha’s podcast website is a great way to let listeners interact directly with your content online. It’s also an effective way of boosting your discoverability since Ausha sites are well-referenced by Google because of SEO best practices.
Beyond showcasing your podcast with its important information and a full episode list, you can link out to your other Ausha-hosted shows, encourage listeners to follow you on socials, or head to your personal website.
There’s not too much scope for personalizing your Ausha podcast site. You can toggle the main color, change out some images, and edit your site URL if the automatically generated one is not to your liking.
Organize your content for more engagement
Ausha keys into effective strategies that improve engagement with your content. You can structure your episodes with chapters, organize your shows into your desired order, and encourage your listeners to interact with your content by creating private playlists.
When you add chapters to your episodes, you can also make speciifc links or visuals appear in certain sections alongside your audio. This makes for a richer listening experience for your audience.
Automatic social sharing
Automatically promote your podcast on socials by scheduling your posts. Ausha will automatically post on your behalf when you publish a new episode. You can also analyze how your posts are performing directly from Ausha too. All you need to do is link your social accounts to Ausha.
Social video clips
Ausha lets you turn your podcast audio into shareable video clips that help you generate momentum around your latest episode. Depending on your Ausha subscription plan, you’ll have a different limit of monthly videos that you can create.
You’re able to choose which audio clip from your recording you want to turn into a video, customize its appearance (whether you want to have a waveform, titles displayed, or an image of your choice). You can also toggle its formatting, choosing between square, landscape, or story dimensions. Subtitles will be automatically generated.
Note that you are only allowed to create one video clip per episode.
(If you're recording on Riverside, you can turn your video footage into multiple short-form videos at the tap of a button with Magic Clips. This tool uses Ai to find key moments in your video and turns them into short shareable clips.)
Smartlink
Smartlink is a unique listening link that lets your audience click through directly to their favorite platform for listening to your content. This is a great tool to direct traffic to your latest uploads.
Ausha is best for Growth-Obssessed Podcasters
Ausha is a great platform that really knows what podcasters are looking for. The integrated social sharing and engagement tools help users get the most out of their content, draw value out of their listeners, and crucially, scale their podcast. Plus the choice between automated and manual monetization gives podcasters the freedom to take a more or less involved approach, whilst still making maximum revenue from their content.
First look at Ausha
When you’ve created your show (or imported it), you’ll land on your Ausha dashboard, which looks like this. From here, you can navigate to the various different tabs including ‘Episodes’, ‘Communication’, ‘Statistics’, ‘Monetization’, and ‘Settings’.
How to Get Started with Ausha
How to add a show on Ausha
Step 1: When you first make your account, your welcome screen will give you the option to add a show or import an existing one.
Step 2: Choose the left hand option ‘Create your show manually’ .
Step 3: Next, follow the instructions to fill out your show’s title, description, language, and other information.
Step 4: Click ‘Create my Show’ and you’re ready to go.
How to add an episode on Ausha
Step 1: From your dashboard, click ‘Episodes’ on the top bar, then click the pink button that says ‘add an episode’.
Step 2: From here, you’ll land on the episode creation form. You’ll need to fill out your episode’s title, cover art, custom link, tags, and description.
Step 3: Next, you need to upload your audio file. Select ‘Import audio file’ to do this.
Step 4: Select whether you want this specific episode to be part of a podcast Season. Choose what type of content it is (Normal, Trailer or Bonus). Also, ensure to check whether you need to list your episode as ‘explicit content’ and whether you want to post to YouTube and SoundCloud.
Step 5: Finally select whether this episode is public, private, or not listed.
Step 6: When you’ve completed all the stages, you’ll see everything is ticked off and you can choose to schedule your episode for publication or publish immediately.
How to Migrate your Podcast to Ausha
To migrate your podcast from your previous podcast host to Ausha, you’ll need to go through two stages: importing and redirecting.
Step 1: When you first create your account, click on RSS import.
Step 2: Copy and paste your existing RSS feed and click continue.
Step 3: This will begin your import and soon enough all your published episodes will appear in Ausha.
Step 4: To redirect your RSS feed, you’ll need to follow the instructions of your previous host. Ausha has specific instructions for most mainstream podcast hosts.
How to Distribute your Podcast using Ausha
There are three distribution processes in Ausha that differ depending on the listening platform in question.
Distribution in a few clicks to Spotify, Deezer, Amazon Music, and more. You’ll need to follow the specific instructions for each platform.
Manual distribution to Apple Podcasts, Stitcher, Player FM, iHeartRADIO, and more. You will need to manually follow the submission process for each of these platforms. Though Ausha has created specific tutorials to help you out.
Automatic distribution to Google Podcasts, Castbox, Pocket Casts, Castro, and Overcast. You don’t need to do anything. As soon as you upload a podcast to Ausha, it will appear on these platforms.
How to Monetize Your Podcast using Ausha
Ausha has two kinds of monetization - automatic and manual - which are available depending on your subscription tier.
Automatic monetization is where you lean back and let Ausha take care of monetizing your content for you. Their ad agency will contact suitable advertisers, negotiate your rate, and start programmatically inserting ads into your content.
It’s not totally out of your control, though. You have the power to dictate who your target audience is, as well as exclude any industries or sectors that you don’t want to advertise on your content.
Note you need to have hit 5000 monthly listens to qualify for automatic monetization and Ausha will take a 40% cut of your ad revenue.
Manual monetization is for podcasters who like to be in control. As the name suggests, you will have to manually search for and identify advertisers that you want to work with. You can then use Ausha’s monetization suite to design and launch ad campaigns and run analytics on its performance.
You can dynamically insert ads into your content and set limits so that the campaign automatically ends. You also get to keep 100% of the revenue.
Ausha Podcast Analytics
You can track your podcast’s growth and progression, compare your episodes and gain deep insights into your audience.
In your Ausha dashboard, head to statistics. You’ll find breakdowns of:
- Your podcast’s overall listens in the past 24 hours, week, and month
- Unique listens (if you’re a Boost or higher-level subscriber)
- Episode performance comparisons and overall ranking
- Listener devices, platforms, OS and browser
- Audience locations
- Audience gender and age
- Peak listening times
- Overall audience count
Ausha Alternatives
Ausha vs Podcast.co
The first difference to note between these two platforms is the price. Whereas Ausha starts at $13/month, the cheapest Podcast.co plan is $19/month. However, this probably stems from the fact that Ausha and Podcast.co target different-sized audiences. Ausha is better suited to independent and scaling podcasters, whereas Podcast.co is a platform that’s tailored to enterprise and business accounts (although they do cater to smaller creators too). If you’re an independent podcaster, Ausha will most definitely give you better bang for your buck.
Ausha vs Captivate.fm
Both Ausha and Captivate.fm are growth focussed podcast hosting platforms. Captivate.fm leans in more to the marketing and management side, and its powerful tools are a great support in your podcasting journey. Just like Ausha, Captivate.fm also offers unlimited podcasts (though they do have a monthly download limit). Perhaps the biggest factor when choosing between these two platforms is that you can’t monetize directly with Captivate.fm, while Ausha offers a choice between automated and manual monetization.
Ausha vs Acast
Ausha and Acast are fairly evenly pitched. Both podcast hosting platforms exist to help you launch, manage, and ultimately scale your podcast. All of Acast’s plans include unlimited hosting and uploads, just like Ausha’s. And their first-tier paid subscription is essentially the same price ($13 vs $14.99). So how do you choose between them?
For podcasters looking to grow, a big factor is the ability to monetize. Whilst Ausha does offer its users the ability to automatically and manually monetize using ads, Acast goes further by offering ads, sponsorships, branded content, memberships, and subscriptions. If you’re looking to start making money out of your podcast, Acast is the obvious choice here.
Final thoughts on Ausha
There’s no doubt that Ausha is a solid choice of podcast host. Offering far more than simply hosting your files, Ausha’s strong focus on growth tools and scaling your show’s visibility will make scaling your podcast as easy as it should be. Though there’s no current ability to manage podcast subscribers in-app, the choice between manual and automatic monetization is unique, and gives podcasters the freedom to choose which system suits them best. Additionally, the sleek and modern interface makes the platform a pleasure to use (which should never be taken for granted). Finally, the three subscription tiers mean that Ausha is able to satisfy a broad range of podcasters, whether they’re just starting out or are looking to grow their podcast even more.
FAQs about Ausha
What is Ausha?
Ausha is a podcast hosting service that helps you to launch and grow your show. You’ll get access to a whole host of management tools and features that are designed to help you scale your content.
Is Ausha podcast host good?
It depends what you’re looking for. Ausha actually caters to a spectrum of podcasters, offering automated monetization for those who don’t want to get involved in the day-to-day management of their podcast, and manual monetization for podcasters who like to be in control.
How does Ausha podcast host work?
Ausha is a podcast host, and getting started with the platform is easy. First off, choose your subscription plan, sign up and then follow our instructions above to get started by adding your show or importing an existing one.
As we’ve seen you can choose to monetize your content manually or automatically, and connect your account to your socials for maximum exposure.
Want to read more on podcast hosting platforms? Check out our other reviews:
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