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Are you looking for a new and effective way to drive extra traffic and build your podcast audience? Instagram could be the answer!
Research shows that there are over 5 million podcasts globally with 464.7 million listeners. This means that there’s a lot of competition, but there’s also plenty of opportunity for you to take your podcast to the next level.
By sharing your podcast on Instagram, you can make the most of an engaged online community who might be interested in tuning in to hear what you have to say. Instagram can be a powerful marketing tool that helps you expand your listener base and achieve your creative goals.
Wondering how to share a podcast on Instagram and which methodologies are the most useful for podcast growth? You’ve come to the right place. Here’s everything you need to know.
Can you share a podcast on Instagram?
Instagram is a highly collaborative and creative digital platform with a wide range of tools and functionalities. This includes sharing capabilities that allow you to show off your latest podcast episodes! Even though you can’t share a whole podcast episode, Instagram does allow you to share snippets that hook your audience’s attention. You can also link directly to episodes, to drive more downloads and listens.
On the Instagram app, you can use a combination of stories, posts, and reels to highlight your podcasting work and get people interested in your show. You can even add built-in calls to action and links that make it easy for people to find your podcast and start listening outside of Instagram.
Why should you share your podcast on Instagram
Many creators rely on Instagram as a hub for building engaged communities. The platform helps you connect with your audience and curate a clear, cohesive brand that demonstrates why people should care about your content.
By sharing your podcast on Instagram, you can look beyond the audience you already have to consider ongoing opportunities for growth. You can attract the right people to your show and find more listeners who align with what your podcast is about.
In the short-term, this can help you boost your podcast’s listener count, in turn supporting greater discoverability. In the long-term, it could help you build your audience and enhance your show’s overarching success!
How to share your podcast on Instagram: 3 ways
Wondering how to share your podcast on Instagram? It’s easy! Here are the best 3 methods you can use, along with what makes them so effective.
Sharing a podcast link to your story
Sharing a podcast link to your story is excellent for discoverability. This quick, easy approach takes only a few seconds and can help you reach a much larger audience. Stories pop up at the top of your feed, so it’s harder for your audience to miss them.
You should be aware though that story shares are only live for 24 hours. Although, this can give you scope to share your podcast link over and over again – or more permanently save the relevant story to a highlight at the top of your account.
Better yet, story sharing is compatible with link sharing in a way that isn’t yet possible across other Instagram content formats. This means that you can add a clickable link on screen, making it easy for your existing followers to find your latest podcast episode.
Best for: Story sharing is best for sharing recent episode releases and direct links to your podcast episodes.
How to share a podcast link to your story
Wondering how to share a podcast link to your Instagram story? Follow these simple steps to share from the two most popular podcasting platforms.
Spotify
Step 1: Check that your podcast is live and working well on Spotify.
Step 2: Open your latest episode on Spotify, and tap the ellipsis symbol on your screen.
Step 3: Scroll down the next screen, and tap Share from the list.
Step 4: Choose Stories accompanied by the Instagram logo. This will redirect you to Instagram.
Step 5: Use Instagram’s built-in story tools to edit your story’s text, background, and other details before publishing.
Apple Podcasts
Step 1: Make sure that your podcast is live on Apple Podcasts.
Step 2: Open the relevant episode in Apple Podcasts and select the ellipsis beside its title.
Step 3: Choose Copy Link from the following menu.
Step 4: Open the Instagram app, and select the + icon above your profile picture to create a new story.
Step 5: Use your camera or an image from your camera roll as a story background. Then navigate to the sticker icon at the top of your screen.
Step 6: From the list, select LINK, and paste the podcast episode link into the URL box.
Option: Use + Customize sticker text to alter how your link appears.
Step 7: Place the link sticker on your page before progressing to publish your story.
Sharing an audiogram of your podcast
If you’d like to turn an audio podcast into a visual post, then audiograms are your solution. Audiograms are a visual graph or waveform of an audio clip or recording. You can often style them as you like, even adding a background or including your podcast cover.
Simply turn an enticing audio clip into an audiogram and you’ve got a catchy post ready to go. This offers a sample of what’s in store for your podcast subscribers and allows you to share audio-only content in a way that aligns with Instagram’s visual communication style.
Best for: Sharing audiograms is best for promoting an audio-only podcast on a visual platform
How to share a podcast audiogram on Instagram
Ready to share a podcast audiogram to your Instagram account? You can do this using a range of apps, but Headliner is a popular choice. Follow these steps!
Step 1: Begin by downloading the Headliner app to your device.
Step 2: Open your latest podcast episode and click the ellipsis, followed by the Share button.
Step 3: Choose Headliner to launch in the app.
Step 4: Within the Headline app, trim audio, alter aspect ratio, and add captions as desired.
Step 5: Select Share video, and choose Instagram from the following options.
Step 6: Allow camera roll access, and select the right Instagram format (stories, posts, or reels).
Sharing a podcast teaser reel
Similarly, sharing a podcast teaser reel can entice your Instagram followers to consider tuning in, but it can also help you reach a larger audience.
Sharing podcast teaser reels on Instagram offers excellent benefits for discoverability. You can rely on Instagram to show your content to a wide range of interested people, including Instagram users who don’t follow your account yet. Reels are likely to show in Instagram’s reels and explore page, so even those who won’t see you on their feed can still discover you.
Best for: Sharing a podcast teaser reel is best for reaching new audiences and increasing discoverability.
How to promote your podcast on Instagram with reels
Not sure how to use reels for podcast promotion? Here’s how you can get started.
Step 1: Make sure your podcast is live and working correctly on all relevant platforms.
Step 2: Choose a 15- to 20-second hook-worthy section from your podcast to use as a reel.
Step 3: Trim and cut out the content you chose.
Step 4: Crop your content so that it uses a 9:16 aspect ratio compatible with Instagram reels.
Step 5: Launch the Instagram app, and use the + icon to create a new reel. Then upload your video from your device’s camera roll.
Step 6: Use Instagram’s editing tools to add text, finalize audio, and adjust video length before adding a caption and sharing your reel.
Tip! If you’re recording on Riverside, let AI create your podcast reels for you! Simply record and at the tap of a button, our Magic Clips tool will find key moments in your recordings and turn them into short, shareable videos. You can then add captions, customize your layout and adjust your video all in a few quick clicks with our editor.
Want to learn more on promoting your podcast on Instagram? Watch the video below:
Best practices for sharing your podcast on social media
When sharing your podcast on a social media platform, including Instagram, there are a few key considerations you should keep in mind to ensure the best possible results.
Make sure your podcast is working well
There’s nothing worse than sharing your podcast with your Instagram followers only to realize that the episode isn’t working as it should.
Before you share your podcast on social media, ensure it is up and running on your chosen podcast platforms with no glitches to stand in listeners’ way.
Listen through your podcast and check that it offers a positive listening experience. Share your podcast only when you’re confident that it’s ready for its audience.
Aim for optimal quality whenever possible
Quality is critical if you want to grow your podcast and make a real impact on your listeners. This is true for the episode and how you share it online.
Whenever possible, aim to share your podcast in a way that effectively preserves video and audio quality well. This will show audiences the kind of quality they can expect from listening! For Instagram, the best choice is a video resolution of 1080 x 1920 pixels. You should also stick with a 9:16 ratio dimension.
Avoid interruptions and unclear video or audio. Often, the best approach is to plan ahead by recording your podcast from the outset with a studio-quality software tool (like Riverside).
Choose the best of your episode to share
Likewise, it’s important to put your best foot forward when it comes to promoting your podcast on social media. This can help you encourage more listeners to tune in.
Especially when you’re using reels to showcase your podcast content, be selective about what you’re sharing. Choose the best, most interesting content elements with a clear, engaging hook. If you capture your audience’s attention with a small podcast teaser, social media users are much more likely to listen to your full podcast episodes.
Finding the right moment doesn’t even have to take up much of your time. Use an AI tool like Riverside’s Magic Clips to easily find captivating content for short-form sharing!
Direct traffic easily to listening channels
It’s also a good idea to think about how you’re directing traffic to your podcast. An easy process is the best way to maximize conversions.
Whenever you can, add a clickable link to help users find your podcast’s latest episodes quickly and easily. This is possible using Instagram stories.
If you’re posting on the grid and can’t link to your show, don’t panic. Add a link to your Instagram bio, and direct your followers there to easily find your podcast content.
Use a combination of posting formats
Often, a mixed approach is the best approach, so it’s a good idea to use a variety of posting formats to get the word out about your podcast.
Instead of choosing a story, a post, or a reel, try sharing all three! This can give you more opportunities to target your audience and build hype around your show.
Posting different content formats may help you reach a wider audience. It can also help you continue talking about your podcast for longer, never letting the buzz fade away.
FAQs on how to post your podcast on Instagram
Still unsure about the process of sharing your podcast on Instagram? Here are our answers to a few frequently asked questions.
How do I share a podcast on Instagram from Apple?
Sharing a podcast to Instagram from Apple Podcasts can be easy! Stories are especially simple. All you need to do is open your latest episode and launch the sharing menu. Copy your episode link, and then paste it into the link sticker on Instagram stories. Voila!
Can you share audio-only content on Instagram?
Unfortunately, Instagram is not yet able to support audio-only content. If you have audio-only materials to share, the best approach is to combine your audio with a video, even if this is just a stock video or animation.
Final thoughts
Sharing your podcast episodes on Instagram can make a big difference to the way you grow your audience and develop your show! The right approach could be the key to podcasting success as you develop your skills as a creator and a self-marketer.
Interested in boosting your podcast quality and access AI Magic Clips that make social media repurposing easier than ever? Capture your next podcast episode on Riverside!
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