Ever been stuck in a booking situation where you keep asking each other “when are you free?” It turns out that there’s a solution for that. Chili Piper is a B2B SaaS tool that empowers revenue teams to increase inbound conversions, streamline their inbound sales process, and make a meaningful impact on incoming leads.

It’s estimated that 50% of leads will likely go with the company who responds first, so it’s clear to see the need and impact of this service. The goal of Chili Piper is to get every lead connected to the proper contact as quickly as possible so that they can buy when they’re ready to buy.

But in order to deliver on this vision, the company needed to find a way to increase brand awareness and find new customers. Video and audio content proved to be an invaluable way of fulfilling this need. Through engaging content, Chili Piper was positioned as a worthy brand and gained the trust of customers.

But prior to using Riverside, creating video and audio content was considerably more difficult.

How Chili Piper records multiple case studies per month

Chili Piper, like many other companies, used to be forced to use outdated and non-functional tools to record content. But after consistently running into issues, they decided it was time to onboard a remote recording software tool.

Chili Piper went through the process of selecting a new tool, and eventually ended up initialy choosing a competing tool. However, they quickly began experiencing technical issues (e.g. out of sync files, missing files, poor stability) with this tool. According to Nolan McCoy, Head of Video and Creative Content at Chili Piper, the team needed “something reliable with an easy experience for guests”. The team quickly made the switch to Riverside and hasn’t looked back since.

Once the team’s tooling was in place, it was time to start creating content. The first major initiative to record content for was case studies. They use their own software to book meetings with case study interviewees, and include a direct link to record in Riverside to appear in the guest’s calendar.

Within a couple of clicks, the interviewee is inside the Riverside studio. The host (typically a product marketing manager) is then able to adjust settings, check audio and video quality, and set the entire session up for success. Finally, they hit “record” and conduct the interview.

In instances where customers were not yet ready to record a case study with Chili Piper, they have often used Riverside to conduct user research calls with those customers instead. Using the same overall process, the team is able to interview customers about use cases, desires, and areas of improvement. These often turn into case studies as the relationship is nurtured.

Using this simple process, the team usually generates 3 new case studies per month. A few simple steps has led to Chili Piper collecting dozens of case studies to display on site for all to see.

See Riverside for Business in action.

Chili Piper is a great example of using Riverside to record case studies. And there’s a reason teams like Chili Piper choose Riverside.

Maybe you need help with recording high quality audio and video content. Or maybe you need to empower your producers to have more control and take your show to the next level. Whatever your audio and video recording needs, Riverside’s mission is to make it easy and high quality.

In addition to giving users professional capabilities and offering different roles so everyone involved can be a part of the production, Riverside is user-friendly and intuitive, making it an excellent platform for qualified producers, hosts, and technically challenged hobbyists alike.

Ever been stuck in a booking situation where you keep asking each other “when are you free?” It turns out that there’s a solution for that. Chili Piper is a B2B SaaS tool that empowers revenue teams to increase inbound conversions, streamline their inbound sales process, and make a meaningful impact on incoming leads.

It’s estimated that 50% of leads will likely go with the company who responds first, so it’s clear to see the need and impact of this service. The goal of Chili Piper is to get every lead connected to the proper contact as quickly as possible so that they can buy when they’re ready to buy.

But in order to deliver on this vision, the company needed to find a way to increase brand awareness and find new customers. Video and audio content proved to be an invaluable way of fulfilling this need. Through engaging content, Chili Piper was positioned as a worthy brand and gained the trust of customers.

But prior to using Riverside, creating video and audio content was considerably more difficult.

How Chili Piper records multiple case studies per month

Chili Piper, like many other companies, used to be forced to use outdated and non-functional tools to record content. But after consistently running into issues, they decided it was time to onboard a remote recording software tool.

Chili Piper went through the process of selecting a new tool, and eventually ended up initialy choosing a competing tool. However, they quickly began experiencing technical issues (e.g. out of sync files, missing files, poor stability) with this tool. According to Nolan McCoy, Head of Video and Creative Content at Chili Piper, the team needed “something reliable with an easy experience for guests”. The team quickly made the switch to Riverside and hasn’t looked back since.

Once the team’s tooling was in place, it was time to start creating content. The first major initiative to record content for was case studies. They use their own software to book meetings with case study interviewees, and include a direct link to record in Riverside to appear in the guest’s calendar.

Within a couple of clicks, the interviewee is inside the Riverside studio. The host (typically a product marketing manager) is then able to adjust settings, check audio and video quality, and set the entire session up for success. Finally, they hit “record” and conduct the interview.

In instances where customers were not yet ready to record a case study with Chili Piper, they have often used Riverside to conduct user research calls with those customers instead. Using the same overall process, the team is able to interview customers about use cases, desires, and areas of improvement. These often turn into case studies as the relationship is nurtured.

Using this simple process, the team usually generates 3 new case studies per month. A few simple steps has led to Chili Piper collecting dozens of case studies to display on site for all to see.

Ever been stuck in a booking situation where you keep asking each other “when are you free?” It turns out that there’s a solution for that. Chili Piper is a B2B SaaS tool that empowers revenue teams to increase inbound conversions, streamline their inbound sales process, and make a meaningful impact on incoming leads.

It’s estimated that 50% of leads will likely go with the company who responds first, so it’s clear to see the need and impact of this service. The goal of Chili Piper is to get every lead connected to the proper contact as quickly as possible so that they can buy when they’re ready to buy.

But in order to deliver on this vision, the company needed to find a way to increase brand awareness and find new customers. Video and audio content proved to be an invaluable way of fulfilling this need. Through engaging content, Chili Piper was positioned as a worthy brand and gained the trust of customers.

But prior to using Riverside, creating video and audio content was considerably more difficult.

How Chili Piper records multiple case studies per month

Chili Piper, like many other companies, used to be forced to use outdated and non-functional tools to record content. But after consistently running into issues, they decided it was time to onboard a remote recording software tool.

Chili Piper went through the process of selecting a new tool, and eventually ended up initialy choosing a competing tool. However, they quickly began experiencing technical issues (e.g. out of sync files, missing files, poor stability) with this tool. According to Nolan McCoy, Head of Video and Creative Content at Chili Piper, the team needed “something reliable with an easy experience for guests”. The team quickly made the switch to Riverside and hasn’t looked back since.

Once the team’s tooling was in place, it was time to start creating content. The first major initiative to record content for was case studies. They use their own software to book meetings with case study interviewees, and include a direct link to record in Riverside to appear in the guest’s calendar.

Within a couple of clicks, the interviewee is inside the Riverside studio. The host (typically a product marketing manager) is then able to adjust settings, check audio and video quality, and set the entire session up for success. Finally, they hit “record” and conduct the interview.

In instances where customers were not yet ready to record a case study with Chili Piper, they have often used Riverside to conduct user research calls with those customers instead. Using the same overall process, the team is able to interview customers about use cases, desires, and areas of improvement. These often turn into case studies as the relationship is nurtured.

Using this simple process, the team usually generates 3 new case studies per month. A few simple steps has led to Chili Piper collecting dozens of case studies to display on site for all to see.

Ever been stuck in a booking situation where you keep asking each other “when are you free?” It turns out that there’s a solution for that. Chili Piper is a B2B SaaS tool that empowers revenue teams to increase inbound conversions, streamline their inbound sales process, and make a meaningful impact on incoming leads.

It’s estimated that 50% of leads will likely go with the company who responds first, so it’s clear to see the need and impact of this service. The goal of Chili Piper is to get every lead connected to the proper contact as quickly as possible so that they can buy when they’re ready to buy.

But in order to deliver on this vision, the company needed to find a way to increase brand awareness and find new customers. Video and audio content proved to be an invaluable way of fulfilling this need. Through engaging content, Chili Piper was positioned as a worthy brand and gained the trust of customers.

But prior to using Riverside, creating video and audio content was considerably more difficult.

How Chili Piper records multiple case studies per month

Chili Piper, like many other companies, used to be forced to use outdated and non-functional tools to record content. But after consistently running into issues, they decided it was time to onboard a remote recording software tool.

Chili Piper went through the process of selecting a new tool, and eventually ended up initialy choosing a competing tool. However, they quickly began experiencing technical issues (e.g. out of sync files, missing files, poor stability) with this tool. According to Nolan McCoy, Head of Video and Creative Content at Chili Piper, the team needed “something reliable with an easy experience for guests”. The team quickly made the switch to Riverside and hasn’t looked back since.

Once the team’s tooling was in place, it was time to start creating content. The first major initiative to record content for was case studies. They use their own software to book meetings with case study interviewees, and include a direct link to record in Riverside to appear in the guest’s calendar.

Within a couple of clicks, the interviewee is inside the Riverside studio. The host (typically a product marketing manager) is then able to adjust settings, check audio and video quality, and set the entire session up for success. Finally, they hit “record” and conduct the interview.

In instances where customers were not yet ready to record a case study with Chili Piper, they have often used Riverside to conduct user research calls with those customers instead. Using the same overall process, the team is able to interview customers about use cases, desires, and areas of improvement. These often turn into case studies as the relationship is nurtured.

Using this simple process, the team usually generates 3 new case studies per month. A few simple steps has led to Chili Piper collecting dozens of case studies to display on site for all to see.

How Chili Piper uses Riverside to create their brand podcast

Company podcasts are becoming increasingly important as a way to connect with current customers, attract new leads, and establish thought leaders within the organization.

Chili Piper began their bi-weekly company podcast, called “Demand Gen Chat”, in 2018. Since then, dozens of episodes have been published. The importance of reliability, quality, and ease of use for recordings these episodes cannot be understated.

Similar to the company’s process for case studies, it all starts with outreach and booking. A link to Riverside is included in all guest calendar invites. McCoy shared that the most crucial element of recoding with guests is “ease of access and use for the guest”.

The friction of fumbling through links, recording in low quality, and jumping through highly technical hoops to get a good recording is far too much. Thankfully, Riverside has made the entire process easy for the Chili Piper podcast team.