The tech scene in Silicon Valley started booming in the early 2000s. But there was a software company that had been there nearly 20 years before that even happened. That company? Intuit. The company started with products like Quickbooks and TurboTax. Since then, those products have evolved and new products have joined the fold, whether by being created by Intuit or through acquisition.

The company has grown to over 14,000 employees, so it’s easy to see a need for clear and effective communication tools. Intuit uses audio and video production to interview customers, events, and even interview managers and leaders at the company.

Doing all this without the proper software became challenging for Intuit, which led to an internal desire to find the right tool.

How Intuit records interviews with customers for future content

As long as the company has been around, Intuit has put the customer’s voice at the forefront of their marketing. Their belief is that the customer’s words, stories, and actions will give a clearer picture of the product suite’s value than anything else.

But when forced to use tools that simply aren’t equipped to record at the quality and scale they needed, Intuit looked for a better solution.

Colten Becker, the Communications Services Engineer for Intuit, described the initial process for recording:

How Intuit uses video for internal communications

In additional to recordings for customer interviews and events, Intuit also uses Riverside to record internal content. When you’re a team of 14,000+ employees, comunication is everything.

One way that Intuit keeps everyone on the same page is via internal interviews with managers and leaders. The team will put together the game plan for the content, help leaders get set up inside the Riverside studio, and record trainings, insights, Q&As, and more.

This serves as an invaluable look into the minds of the companies leaders, helping everyone stay on the same vision.

See Riverside for Business in action.

Intuit is a great example of how large companies can get multiple benefits from recording content remotely. And there’s a reason teams like Intuit choose Riverside.

Maybe you need help with recording high quality audio and video content. Or maybe you need to empower your producers to have more control and take your show to the next level. Whatever your audio and video recording needs, Riverside’s mission is to make it easy and high quality.

In addition to giving users professional capabilities and offering different roles so everyone involved can be a part of the production, Riverside is user-friendly and intuitive, making it an excellent platform for qualified producers, hosts, and technically challenged hobbyists alike.

The tech scene in Silicon Valley started booming in the early 2000s. But there was a software company that had been there nearly 20 years before that even happened. That company? Intuit. The company started with products like Quickbooks and TurboTax. Since then, those products have evolved and new products have joined the fold, whether by being created by Intuit or through acquisition.

The company has grown to over 14,000 employees, so it’s easy to see a need for clear and effective communication tools. Intuit uses audio and video production to interview customers, events, and even interview managers and leaders at the company.

Doing all this without the proper software became challenging for Intuit, which led to an internal desire to find the right tool.

How Intuit records interviews with customers for future content

As long as the company has been around, Intuit has put the customer’s voice at the forefront of their marketing. Their belief is that the customer’s words, stories, and actions will give a clearer picture of the product suite’s value than anything else.

But when forced to use tools that simply aren’t equipped to record at the quality and scale they needed, Intuit looked for a better solution.

Colten Becker, the Communications Services Engineer for Intuit, described the initial process for recording:

The tech scene in Silicon Valley started booming in the early 2000s. But there was a software company that had been there nearly 20 years before that even happened. That company? Intuit. The company started with products like Quickbooks and TurboTax. Since then, those products have evolved and new products have joined the fold, whether by being created by Intuit or through acquisition.

The company has grown to over 14,000 employees, so it’s easy to see a need for clear and effective communication tools. Intuit uses audio and video production to interview customers, events, and even interview managers and leaders at the company.

Doing all this without the proper software became challenging for Intuit, which led to an internal desire to find the right tool.

How Intuit records interviews with customers for future content

As long as the company has been around, Intuit has put the customer’s voice at the forefront of their marketing. Their belief is that the customer’s words, stories, and actions will give a clearer picture of the product suite’s value than anything else.

But when forced to use tools that simply aren’t equipped to record at the quality and scale they needed, Intuit looked for a better solution.

Colten Becker, the Communications Services Engineer for Intuit, described the initial process for recording:

The tech scene in Silicon Valley started booming in the early 2000s. But there was a software company that had been there nearly 20 years before that even happened. That company? Intuit. The company started with products like Quickbooks and TurboTax. Since then, those products have evolved and new products have joined the fold, whether by being created by Intuit or through acquisition.

The company has grown to over 14,000 employees, so it’s easy to see a need for clear and effective communication tools. Intuit uses audio and video production to interview customers, events, and even interview managers and leaders at the company.

Doing all this without the proper software became challenging for Intuit, which led to an internal desire to find the right tool.

How Intuit records interviews with customers for future content

As long as the company has been around, Intuit has put the customer’s voice at the forefront of their marketing. Their belief is that the customer’s words, stories, and actions will give a clearer picture of the product suite’s value than anything else.

But when forced to use tools that simply aren’t equipped to record at the quality and scale they needed, Intuit looked for a better solution.

Colten Becker, the Communications Services Engineer for Intuit, described the initial process for recording:

After testing the product for a couple of weeks with the production team, Riverside was implemented and ready to use. Becker cited high quality files and ease of use for the guest were key factors to going with Riverside.

Now, Intuit is able to record pre-interviews with customers to gather insights on their emotional stories, as well as full interviews with customers who will be highlighted in the company’s content efforts.

You can see this customer content all over Intuit’s website, events, and social media. Video and audio recordings are a key contributor to these efforts, and the whole process for capturing these moments has been simplified and improved with Riverside.

See Riverside for Business in action.

How Intuit uses recorded content to enhance events

Prior to the COVID-19 pandemic, Intuit hosted large in-person events (e.g. QuickBooks Connect) for customers, employees, fans, and prospects. The content team at the company would mostly help with recording clips ahead of time for these events.

The crew would show up to record their guests with high-end cameras, lighting, and set ups. It worked well, they got great content out of it, but it did prove to be a lot of time, work, and coordination to make this happen.

After the pandemic hit in 2020, Intuit had to pivot their approach to these events. Because the events would have to happen virtually, recorded clips became even more important to the team. And due to travel restrictions and safety concerns, in-person recordings of guests were out of the picture.

Intuit’s production team was met with several challenges because of this, most notably the level of difficulty to record with guests virtually. Using a tool like QuickTime made it difficult for guests to record themselves locally, extract the files, and share them with the team. Tools like Zoom made the former point simpler, but ultimately couldn’t produce the level of file quality that intuit needed.

Using Riverside allowed Intuit to provide a simple recording experience for guests, give better access to files for their team, and produce the high quality video and audio files they needed.