Jackson Walker is a premier Texas-based law firm with over 135 years of experience representing businesses that have transformed the state's economic landscape. With a strong presence in Texas, including offices in Austin, Dallas, Fort Worth, Houston, San Angelo, San Antonio, and Texarkana, the firm has a deep understanding of the local business climate and offers exceptional value to clients.

Jackson Walker's influence extends well beyond Texas, with over 450 attorneys serving clients across the globe. The firm is proud to represent some of the biggest names in business, including 109 of the Fortune 500 companies and seven of the Fortune 10.

As the COVID-19 pandemic was about to hit in full force, the Jackson Walker team made a conscious decision to do whatever it took to maintain client relationships.

The firm decided to stand up a new podcast called “Jackson Walker Fast Takes”, with 2 core goals for the project: nurture relationships by educating customers and drive new business organically.

Initially, they relied on a mix of different tools ranging from Zoom to Microsoft Teams. There was concern internally that the content quality from these platforms was not good enough to represent the brand. It was common to work with guests who had poor internet connections or bad audio setups. This typically led to choppy files and low audio quality that was difficult to fix in editing.

Jackson Walker wanted to level up their podcast and pinpointed Riverside as the tool to help them do it.

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Once the team had implemented Riverside, they were able to focus on achieving their goals. Let’s dive deeper into each goal and how Riverside streamlined their workflow.

Podcasting to build and nurture client relationships

Jackson Walker was looking for new ways to reach potential clients and build relationships in a more personal and engaging way. They knew that the legal industry can sometimes feel distant and inaccessible to people who need legal help. They wanted to change that.

The team looked at how podcasts were becoming increasingly popular and  offered a way to reach a wider audience. They could use the podcast to showcase their expertise and connect with potential clients on a more personal level.

The team recruited people from within firm to serve as hosts and guests on the show. They released their first episode in 2020 and have since published nearly 85 episodes of “Fast Takes”.

The audience appreciates the practical, easy-to-understand legal advice they get from real lawyers. By showcasing their expertise and personality on the show, they were able to create a sense of trust and rapport with listeners. People felt like they knew the lawyers at Jackson Walker and could turn to them for help when they needed it.

Over time, the podcast has become a powerful marketing tool for the firm.

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Using a podcast to generate new business

A typical episode of the “Fast Takes” podcast lasts only 7 minutes. A moderator will bring on 2-3 other lawyers to talk about pressing news and trends in the legal industry. While the original goal of the podcast has always been to build and nurture relationships, it has become clear that the show also provides a clear path into new business.

One such example occurred with a prominent regional broadcaster in Texas. The firm recorded a podcast episode discussing recent news for the broadcast, and were approached after it went live by the organization. They asked representatives of Jackson Walker to speak to its board of directors and share their thoughts with them. Over time, that relationship turned into new business on multiple occasions. You could draw a straight line of attribution from the podcast to that new client relationship.

The team has since launched a second podcast called Future Ready Business, where Art Cavazos and Erin Camp answer a simple question: what do today’s businesses and communities need from tomorrow’s leaders?

Podcasting has proven to be a successful way for Jackson Walker to educate, inspire, build relationships, and drive organic business.

Jackson Walker is a premier Texas-based law firm with over 135 years of experience representing businesses that have transformed the state's economic landscape. With a strong presence in Texas, including offices in Austin, Dallas, Fort Worth, Houston, San Angelo, San Antonio, and Texarkana, the firm has a deep understanding of the local business climate and offers exceptional value to clients.

Jackson Walker's influence extends well beyond Texas, with over 450 attorneys serving clients across the globe. The firm is proud to represent some of the biggest names in business, including 109 of the Fortune 500 companies and seven of the Fortune 10.

As the COVID-19 pandemic was about to hit in full force, the Jackson Walker team made a conscious decision to do whatever it took to maintain client relationships.

The firm decided to stand up a new podcast called “Jackson Walker Fast Takes”, with 2 core goals for the project: nurture relationships by educating customers and drive new business organically.

Initially, they relied on a mix of different tools ranging from Zoom to Microsoft Teams. There was concern internally that the content quality from these platforms was not good enough to represent the brand. It was common to work with guests who had poor internet connections or bad audio setups. This typically led to choppy files and low audio quality that was difficult to fix in editing.

Jackson Walker wanted to level up their podcast and pinpointed Riverside as the tool to help them do it.

‍

‍

Once the team had implemented Riverside, they were able to focus on achieving their goals. Let’s dive deeper into each goal and how Riverside streamlined their workflow.

Podcasting to build and nurture client relationships

Jackson Walker was looking for new ways to reach potential clients and build relationships in a more personal and engaging way. They knew that the legal industry can sometimes feel distant and inaccessible to people who need legal help. They wanted to change that.

The team looked at how podcasts were becoming increasingly popular and  offered a way to reach a wider audience. They could use the podcast to showcase their expertise and connect with potential clients on a more personal level.

The team recruited people from within firm to serve as hosts and guests on the show. They released their first episode in 2020 and have since published nearly 85 episodes of “Fast Takes”.

The audience appreciates the practical, easy-to-understand legal advice they get from real lawyers. By showcasing their expertise and personality on the show, they were able to create a sense of trust and rapport with listeners. People felt like they knew the lawyers at Jackson Walker and could turn to them for help when they needed it.

Over time, the podcast has become a powerful marketing tool for the firm.

‍

‍

Using a podcast to generate new business

A typical episode of the “Fast Takes” podcast lasts only 7 minutes. A moderator will bring on 2-3 other lawyers to talk about pressing news and trends in the legal industry. While the original goal of the podcast has always been to build and nurture relationships, it has become clear that the show also provides a clear path into new business.

One such example occurred with a prominent regional broadcaster in Texas. The firm recorded a podcast episode discussing recent news for the broadcast, and were approached after it went live by the organization. They asked representatives of Jackson Walker to speak to its board of directors and share their thoughts with them. Over time, that relationship turned into new business on multiple occasions. You could draw a straight line of attribution from the podcast to that new client relationship.

The team has since launched a second podcast called Future Ready Business, where Art Cavazos and Erin Camp answer a simple question: what do today’s businesses and communities need from tomorrow’s leaders?

Podcasting has proven to be a successful way for Jackson Walker to educate, inspire, build relationships, and drive organic business.

Jackson Walker is a premier Texas-based law firm with over 135 years of experience representing businesses that have transformed the state's economic landscape. With a strong presence in Texas, including offices in Austin, Dallas, Fort Worth, Houston, San Angelo, San Antonio, and Texarkana, the firm has a deep understanding of the local business climate and offers exceptional value to clients.

Jackson Walker's influence extends well beyond Texas, with over 450 attorneys serving clients across the globe. The firm is proud to represent some of the biggest names in business, including 109 of the Fortune 500 companies and seven of the Fortune 10.

As the COVID-19 pandemic was about to hit in full force, the Jackson Walker team made a conscious decision to do whatever it took to maintain client relationships.

The firm decided to stand up a new podcast called “Jackson Walker Fast Takes”, with 2 core goals for the project: nurture relationships by educating customers and drive new business organically.

Initially, they relied on a mix of different tools ranging from Zoom to Microsoft Teams. There was concern internally that the content quality from these platforms was not good enough to represent the brand. It was common to work with guests who had poor internet connections or bad audio setups. This typically led to choppy files and low audio quality that was difficult to fix in editing.

Jackson Walker wanted to level up their podcast and pinpointed Riverside as the tool to help them do it.

‍

‍

Once the team had implemented Riverside, they were able to focus on achieving their goals. Let’s dive deeper into each goal and how Riverside streamlined their workflow.

Podcasting to build and nurture client relationships

Jackson Walker was looking for new ways to reach potential clients and build relationships in a more personal and engaging way. They knew that the legal industry can sometimes feel distant and inaccessible to people who need legal help. They wanted to change that.

The team looked at how podcasts were becoming increasingly popular and  offered a way to reach a wider audience. They could use the podcast to showcase their expertise and connect with potential clients on a more personal level.

The team recruited people from within firm to serve as hosts and guests on the show. They released their first episode in 2020 and have since published nearly 85 episodes of “Fast Takes”.

The audience appreciates the practical, easy-to-understand legal advice they get from real lawyers. By showcasing their expertise and personality on the show, they were able to create a sense of trust and rapport with listeners. People felt like they knew the lawyers at Jackson Walker and could turn to them for help when they needed it.

Over time, the podcast has become a powerful marketing tool for the firm.

‍

‍

Using a podcast to generate new business

A typical episode of the “Fast Takes” podcast lasts only 7 minutes. A moderator will bring on 2-3 other lawyers to talk about pressing news and trends in the legal industry. While the original goal of the podcast has always been to build and nurture relationships, it has become clear that the show also provides a clear path into new business.

One such example occurred with a prominent regional broadcaster in Texas. The firm recorded a podcast episode discussing recent news for the broadcast, and were approached after it went live by the organization. They asked representatives of Jackson Walker to speak to its board of directors and share their thoughts with them. Over time, that relationship turned into new business on multiple occasions. You could draw a straight line of attribution from the podcast to that new client relationship.

The team has since launched a second podcast called Future Ready Business, where Art Cavazos and Erin Camp answer a simple question: what do today’s businesses and communities need from tomorrow’s leaders?

Podcasting has proven to be a successful way for Jackson Walker to educate, inspire, build relationships, and drive organic business.

Jackson Walker is a premier Texas-based law firm with over 135 years of experience representing businesses that have transformed the state's economic landscape. With a strong presence in Texas, including offices in Austin, Dallas, Fort Worth, Houston, San Angelo, San Antonio, and Texarkana, the firm has a deep understanding of the local business climate and offers exceptional value to clients.

Jackson Walker's influence extends well beyond Texas, with over 450 attorneys serving clients across the globe. The firm is proud to represent some of the biggest names in business, including 109 of the Fortune 500 companies and seven of the Fortune 10.

As the COVID-19 pandemic was about to hit in full force, the Jackson Walker team made a conscious decision to do whatever it took to maintain client relationships.

The firm decided to stand up a new podcast called “Jackson Walker Fast Takes”, with 2 core goals for the project: nurture relationships by educating customers and drive new business organically.

Initially, they relied on a mix of different tools ranging from Zoom to Microsoft Teams. There was concern internally that the content quality from these platforms was not good enough to represent the brand. It was common to work with guests who had poor internet connections or bad audio setups. This typically led to choppy files and low audio quality that was difficult to fix in editing.

Jackson Walker wanted to level up their podcast and pinpointed Riverside as the tool to help them do it.

‍

‍

Once the team had implemented Riverside, they were able to focus on achieving their goals. Let’s dive deeper into each goal and how Riverside streamlined their workflow.

Podcasting to build and nurture client relationships

Jackson Walker was looking for new ways to reach potential clients and build relationships in a more personal and engaging way. They knew that the legal industry can sometimes feel distant and inaccessible to people who need legal help. They wanted to change that.

The team looked at how podcasts were becoming increasingly popular and  offered a way to reach a wider audience. They could use the podcast to showcase their expertise and connect with potential clients on a more personal level.

The team recruited people from within firm to serve as hosts and guests on the show. They released their first episode in 2020 and have since published nearly 85 episodes of “Fast Takes”.

The audience appreciates the practical, easy-to-understand legal advice they get from real lawyers. By showcasing their expertise and personality on the show, they were able to create a sense of trust and rapport with listeners. People felt like they knew the lawyers at Jackson Walker and could turn to them for help when they needed it.

Over time, the podcast has become a powerful marketing tool for the firm.

‍

‍

Using a podcast to generate new business

A typical episode of the “Fast Takes” podcast lasts only 7 minutes. A moderator will bring on 2-3 other lawyers to talk about pressing news and trends in the legal industry. While the original goal of the podcast has always been to build and nurture relationships, it has become clear that the show also provides a clear path into new business.

One such example occurred with a prominent regional broadcaster in Texas. The firm recorded a podcast episode discussing recent news for the broadcast, and were approached after it went live by the organization. They asked representatives of Jackson Walker to speak to its board of directors and share their thoughts with them. Over time, that relationship turned into new business on multiple occasions. You could draw a straight line of attribution from the podcast to that new client relationship.

The team has since launched a second podcast called Future Ready Business, where Art Cavazos and Erin Camp answer a simple question: what do today’s businesses and communities need from tomorrow’s leaders?

Podcasting has proven to be a successful way for Jackson Walker to educate, inspire, build relationships, and drive organic business.

See Riverside for Business in action.

Jackson Walker is a great example of how organizations see multiple benefits from recording content remotely. And there’s a reason teams like Jackson Walker choose Riverside.

Maybe you need help with recording high quality audio and video content. Or maybe you need to empower your producers to have more control and take your show to the next level. Whatever your audio and video recording needs, Riverside’s mission is to make it easy and high quality.

In addition to giving users professional capabilities and offering different roles so everyone involved can be a part of the production, Riverside is user-friendly and intuitive, making it an excellent platform for qualified producers, hosts, and technically challenged hobbyists alike.