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Content Repurposing: Turn 1 Conversation Into a Full Content Calendar

January 22, 2025
|
12:00 pm
EST

Maximize your content’s reach and turn one conversation into a full content calendar.

In this webinar, we’ll dive into the art of content repurposing—transforming one piece of content into multiple formats to engage audiences across multiple platforms. And we’ll discuss how to create more content without feeling like you’re taking on hours of more work for yourself. 

Join us as three expert guests from the community share their tried-and-true strategies, practical tips, and unique insights into how they repurpose content to expand their impact.

What we'll discuss
  • What considerations they make before creating their content, with repurposing in mind
  • Step-by-step, how they recycle and repurpose their content
  • Which posts and methods have worked best for them
  • The tools and automations they use for repurposing
  • Which determinations they make to decide when, where and what to publish
  • Whether you’re a podcaster, video creator, marketer, social media manager, this session will leave you inspired and equipped to make the most out of every piece of content you create. 

    Register to join us live, or to get the replay link sent to your inbox.

    Register to join us live, or to get the replay link sent to your inbox.

    Our speakers

    Ross Simmonds

    CEO & Founder, Foundation Marketing

    Ross Simmonds is the founder of Distribution.ai and Foundation Marketing. He's an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross and his team have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.

    Emily Kramer

    Co-Founder & Partner of MKT1 Capital, Creator of MKT1 Newsletter

    Former marketing exec, currently sharing what she's learned along the way. Emily helps startups build marketing through writing (MKT1 Newsletter), investing at MKT1 Capital (early-stage fund), and advising marketing leaders and founders at early to late stage B2B startups. Emily previously led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. She's been the first-ish marketer 4 times, joining companies at 10 to 300 people. She's since helped hundreds of founders and marketers with B2B marketing and reached millions through her content on LinkedIn and Substack.

    Anna Furmanov

    Founder of Furmanov Marketing Consulting (FMC)

    Anna Furmanov turns your confusing business jargon into simple positioning and messaging your buyers will understand. Anna has been helping early stage startups have better sales conversations, increase inbound to demos, increase word of mouth, and close deals for the past 5 years. Prior to FMC, Anna consulted companies while at Accenture and held marketing roles at Groupon and Blistex. She also led marketing at two venture-backed startups, Fooda and Elevate K-12. Anna hosts the Modern Startup Marketing podcast, a top 5% podcast globally.

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    Recorded on
    Jan 22, 2025 12:00 PM

    Content Repurposing: Turn 1 Conversation Into a Full Content Calendar

    Maximize your content’s reach and turn one conversation into a full content calendar.

    In this webinar, we’ll dive into the art of content repurposing—transforming one piece of content into multiple formats to engage audiences across multiple platforms. And we’ll discuss how to create more content without feeling like you’re taking on hours of more work for yourself. 

    Join us as three expert guests from the community share their tried-and-true strategies, practical tips, and unique insights into how they repurpose content to expand their impact.

    What we'll discuss
  • What considerations they make before creating their content, with repurposing in mind
  • Step-by-step, how they recycle and repurpose their content
  • Which posts and methods have worked best for them
  • The tools and automations they use for repurposing
  • Which determinations they make to decide when, where and what to publish
  • Whether you’re a podcaster, video creator, marketer, social media manager, this session will leave you inspired and equipped to make the most out of every piece of content you create. 

    Register to join us live, or to get the replay link sent to your inbox.

    Learn how to take one recording and turn it into dozens of pieces of unique content, without the hours of extra work.

    Our speakers

    Ross Simmonds

    CEO & Founder, Foundation Marketing

    Ross Simmonds is the founder of Distribution.ai and Foundation Marketing. He's an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross and his team have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.

    Emily Kramer

    Co-Founder & Partner of MKT1 Capital, Creator of MKT1 Newsletter

    Former marketing exec, currently sharing what she's learned along the way. Emily helps startups build marketing through writing (MKT1 Newsletter), investing at MKT1 Capital (early-stage fund), and advising marketing leaders and founders at early to late stage B2B startups. Emily previously led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. She's been the first-ish marketer 4 times, joining companies at 10 to 300 people. She's since helped hundreds of founders and marketers with B2B marketing and reached millions through her content on LinkedIn and Substack.

    Anna Furmanov

    Founder of Furmanov Marketing Consulting (FMC)

    Anna Furmanov turns your confusing business jargon into simple positioning and messaging your buyers will understand. Anna has been helping early stage startups have better sales conversations, increase inbound to demos, increase word of mouth, and close deals for the past 5 years. Prior to FMC, Anna consulted companies while at Accenture and held marketing roles at Groupon and Blistex. She also led marketing at two venture-backed startups, Fooda and Elevate K-12. Anna hosts the Modern Startup Marketing podcast, a top 5% podcast globally.

    Start using Riverside today

    Easily record and edit high-quality audio & video remotely