How Spotify runs webinars from start to finish with Riverside

How Spotify runs webinars from start to finish with Riverside

Spotify and Riverside recently partnered to introduce a powerful integration, allowing podcasters to create content directly on their primary distribution platform. While this offered significant workflow improvements and other benefits, it was also a shift for existing users of both platforms. To ensure a smooth transition, Spotify and Riverside decided to co-host a live, interactive webinar. Their goal? To educate users about the integration and highlight how both platforms work together to enhance the content creation process.

The webinar, hosted on Riverside, showcased the platform’s benefits at every stage – from pre-production to live-streaming and post-production. Here’s how:

Seamless Pre-Production

With teams in different regions, coordination could have been a challenge. Luckily, Riverside’s all-in-one platform ensured everything ran smoothly. Planning sessions, rehearsals, and final run-throughs were all conducted on Riverside, shared by both teams. This eliminated the need for multiple tools and kept everyone aligned.

High-Quality Livestreaming

A great webinar relies on audience experience, and Riverside delivered just that. With Full HD livestreaming, viewers received a seamless, uninterrupted viewing experience. Attendees engaged in real-time, making the session interactive and impactful.

Effortless Post-Production

After the event, Riverside’s tools made it easy for Spotify to repurpose the content. The webinar recording was transformed into promotional clips, detailed show notes, and a full transcription. This extended the event’s impact and enabled Spotify to engage an even broader audience long after the livestream.

Outcome

With Riverside’s all-in-one platform, Spotify was able to deliver a professional, high-quality webinar experience that not only educated users but also strengthened engagement. More than 400 people attended the webinar live out of the 2000 that signed up, essentially 3x-ing their reach. Thousands more saw it in the following days, either in full or highlight clips of it done with Riverside.

What’s more, Spotify did it all – from pre-production to post-production – on Riverside, eliminating 3–4 extra tools they would have needed otherwise and saving the team 10–15 hours along the way. That made the process seamless and efficient throughout, from planning to re-purposing, allowing Spotify to focus on delivering value to its audience.