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The Future
of Video
Podcasting
for Brands

Podcasting is evolving, and video is playing an increasingly important role. Over the next 10 years, video will likely become the default way for company podcasts to record. Uncover the data-driven insights on trends, tactics, and strategies to use video to grow your company podcast.

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*No email required.

Key Takeaways

85%

Companies already
using video for podcasts

64%

New podcast consumers who prefer video first

38%

Consumers who prefer YouTube as podcast player

62%

Company podcasts that share TikToks weekly

75%

Believe video will become the recording default

85%

Companies already
using video for podcasts

64%

New podcast consumers who prefer video first

38%

Consumers who prefer YouTube as podcast player

62%

Company podcasts that share TikToks weekly

75%

Believe video will become the recording default

75%

Believe video will become the recording default

85%

Companies already
using video for podcasts

64%

New podcast consumers who prefer video first

38%

Consumers who prefer YouTube as podcast player

62%

Company podcasts that share TikToks weekly

75%

Believe video will become the recording default

85%

Companies already
using video for podcasts

64%

New podcast consumers who prefer video first

38%

Consumers who prefer YouTube as podcast player

62%

Company podcasts that share TikToks weekly

75%

Believe video will become the recording default

“With major platforms like Spotify, TikTok, and YouTube putting more resources into video podcasts.. now is a uniquely opportune moment for smart creators to harness that energy by investing in video for audience growth.”

Ryan Duffy

Head of Audio Operations

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Get the insights, data, and knowledge to spark your video podcasting strategy in 2023.

Download the report

*No email required.

Who put this
report together?

The insights from this report were compiled by Riverside to help companies grow their podcasts through video. Riverside is a studio-quality audio and video recording software for producers and podcasters.

Unlock unparalleled recording quality for your entire team.

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